With all these opportunities many companies are failing at reaching their potential customers in Russia. We gathered the most common mistakes that foreign companies make when marketing their services and products online in Russia. Here are biggest reasons why _online_ marketing campaigns fail in Russia. Consider hiring an expert and contact us today: http://www.lumolink.com/

1. 7"Reasons"why"your"online"
marke2ng"in"Russia"isn't"
working
Artem&Daniliants&/&

2. Who$are$we?
Interac(ve*online*marke(ng*agency*with*exper(se*in*
promo(ng*companies*in*Russia

3. Interac(ve!online!marke+ng!agency!with!exper+se!in!
promo+ng!companies!in!Russia
Interac(ve
We#are#capable#of#crea,ng#complex#marke,ng#
solu,ons#such#as#social#applica,ons,#websites,#web#
services#and#mobile#marke,ng#solu,ons#and#more.

4. Interac(ve*online&marke+ng&agency*with*exper(se*in*
promo(ng*companies*in*Russia
Online&marke+ng&agency
We#focus#on#what#we're#best#at#1#helping#you#succeed#
online.

5. Interac(ve*online*marke(ng*agency*with*exper%se*in*
promo(ng*companies*in*Russia
Exper&se
We#have#worked#with#companies#ranging#from#1#man#
companies#up#to#mul8na8onal#corpora8ons.#
LumoLink#has#also#trained#over#1000#people#in#the#art#
of#online#marke8ng#in#Europe.

6. Interac(ve*online*marke(ng*agency*with*exper(se*in*
promo%ng(companies(in(Russia
Online&marke+ng&in&Russia&exper+se
We#offer#everything#your#business#needs#in#order#to#
succeed#in#Russia#including#copywri8ng,#online#
marke8ng,#technology#infrastructure#and#experts#with#
years#of#experience#working#in#Russia.

7. Russian'is'the'biggest'Internet'
market'in'Europe

8. And$it's$only$ge.ng$bigger

9. Big$e&Commerce$opportuni0es

10. With%all%these%opportuni/es%many%
companies%are%failing%at%reaching%
their%poten/al%customers%in%Russia.%
We%gathered%the%most%common%
mistakes%that%foreign%companies%
make%when%marke/ng%their%services%
and%products%online%in%Russia.

11. #1!You!haven't!truly!
localized!your!
service
Transla'ng)your)website)into)
Russian)is)just)a)start.)In)order)to)
provide)experience)that)Russians)
are)used)to,)you)need)to)go)a)
step)further.

12. Customer)service)in)
Russian)language
• Email
• Product.instruc1ons,.manuals,.
warranty
• Local.area.Russian.support.
phone.line

13. Support'for'Russian'
payment'methods
• Money'wallet'services:'Yandex'
Money,'WebMoney
• Payment'using'terminals'
(QIWI)
• Cash'payment'on'delivery'
using'currier'service
• Bank'transfers
Make%sure%to%accept%methods%of%
payment%already%in%your%ver6cal%
that%your%customers%are%used%to.

14. #2!Adding!the!
Russian!flag!to!your!
site!is!not!enough
In#most#cases#companies#just#add#
a#Russian#version#of#their#site#and#
call#it#a#day.#There#are#many#
downsides#to#this.

15. It#might#seriously#
hurt#your#Yandex#
ranking
• No$content$duplica/on$issues
• Own$.ru$domain$that$people$in$
Russia$are$accustomed$to
• No$need$for$language$tagging$
since$the$language$can$be$
defined$once$in$the$template$
• Possibility$to$host$your$website$
in$Russia$for$improved$
experience
More%info:%h+p://help.yandex.ru/

16. Truly&great&user&
experience
Crea%ng(your(own(website(for(
the(Russian(audience(will(allow(
you(to(communicate(your(unique(
value(proposi%on(be;er.

17. Case:&Bank&Raiffeisen
Below&is&a&good&example&of&crea2ng&a&unique&user&
experience&tailored&for&the&Russian&market.

18. #3!You're!not!using!
conversion!tracking
How$can$you$know$what$
marke0ng$efforts$bring$results$
and$which$don't?$Using$a$free$
service$Yandex$Metrika$you$can$
track$conversion$and$focus$
online$marke0ng$efforts$on$the$
right$thing.
Using&the&Yandex&Metrika&will&
also&allow&you&to&take&advantage&
of&conversion&op:miza:on&in&
Yandex&Direct.

19. #4!Your!site's!region!
is!all!wrong
The$geographic$affilia.on$of$a$
website$is$important$when$users$
make$region8specific$searches,$
which$prevents$sites$from$other$
regions$from$being$displayed$in$
search$results.
Not$being$listed$under$the$
correct$region$reduces$your$
possible$search$engine$visibility$
in$Russia$greatly.
More%info:%h+ps://
help.yandex.com/webmaster/

20. #5!You!don't!have!
enough!compelling!
content
Yandex'search'engine,'just'like'
it's'western'counterpart,'values'
unique'content.'What'content'
on'your'site'is'worth'linking'to?'
How'o>en'do'you'add'new'
content?

21. #6!You!don't!have!
enough!good!
organic!links
In#order#to#rank#well#in#a#Russian#
search#engine#you#need#quality#
organic#links#from#reputable#
Russian#websites.#Ge<ng#a#link#
requires#crea=ng#compelling#
content,#doing#good#old#PR#and#
promo=ng#your#site#constantly.
More%info:%h+ps://
help.yandex.com/webmaster/

22. #7!Your!social!media!
presence!in!Russia!is!
negligible
Vkontakte(groups(in(many(cases(
rank(very(well(for(very(
compe66ve(keywords.(U6lizing(
Twi<er(may(also(lead(to(Yandex(
indexing(your(site(faster.
More%info:%h+p://
www.reuters.com/ar6cle/
2012/02/21/us;twi+er;yandex;
idUSTRE81K08E20120221

23. Your%online%
marke-ng%partner
Artem&Daniliants&/&Managing&
director
• Email:#artem@lumolink.com
• Phone:#+358#50#404#4299
• Website:#h;p://
www.lumolink.com

24. Image&credits
http://www.bfro.be/ru/vi-mezhdunarodnyj-seminar-po-voprosam-estestvennogo-bilingvizma-i-mezhkul-turnoj-kommunikacii.html?cmp_id=102&news_id=2322
https://www.flickr.com/photos/alancleaver/
http://sibnews.ru/17781/faktura-podvisla
http://www.redown.se/
http://vsekommentarii.com/
http://geoclab.ru/articles/99/721/
http://www.searchenginejournal.com/inspired-by-social-media/52202/