Presentation I gave on building an effective company blog at AMA Conference 2012.

1. Hello
@lurkmoophy

2. I WORK HERE

3. TWESPIANS

6. HOW DO I
GET PEOPLE TO READ MY
BLOG?

7. WHY?

8. BUY IN FROM THE TOP
MOTIVE

9. MOTIVE

10. PART OF A GOOD BONFIRE
http://www.slideshare.net/gamages/advertising-fireworks-social-bonfires

11. WHO?

12. YOUR AUDIENCE AND
YOUR MISSION
STATEMENT
ARE THE
TWO MOST IMPORTANT
THINGS

13. CONTENT

14. CONTENT
DESIGN AND USER
EXPERIENCE

15. CONTENT
DESIGN AND USER
EXPERIENCE
MARKETING AND
METRICS

16. CONTENT
IS WHY PEOPLE
GO TO YOUR SITE

17. HAVE A LOOK AT YOUR
CONTENT STRATEGY

18. A LIST APART
the discipline of content strategy
http://www.alistapart.com/articles/thedisciplineofcontentstrategy

19. MASHABLE
7 tips to make your blog sticky
http://mashable.com/2011/09/16/blog-content-sticky/

20. BUILD AROUND
PASSION POINTS

21. KEEP A REGULAR
CADENCE OF CONTENT

22. THE IMPORTANCE OF
STORYTELLING

23. A YOUNGER THEATRE
Arts Organisations and Twitter:
Telling the Stories
http://www.ayoungertheatre.com/arts-organisations-and-twitter-telling-the-stories/

24. A LIST APART
Making up stories
http://www.alistapart.com/articles/
making-up-stories-perception-language-and-the-web/

25. DOES IT SATISFY YOUR
AUDIENCE AND MISSION
STATEMENT?

26. “I DON’T HAVE
TIME TO
WRITE GOOD
CONTENT!!1”

28. GOOD DESIGN IS
GOOD BUSINESS
THOMAS WATSON JNR

32. USER EXPERIENCE

33. “
a person's perceptions and
responses that result from the use
or anticipated use of a product,
system or service...

34. User experience design is about
understanding the way a user
uses your site, and making it as
frictionless and intuitive as
possible.

35. PEOPLE IGNORE
DESIGN THAT
IGNORES PEOPLE
FRANK CHIMERO

36. UNDERCOVER
USER
EXPERIENCE
DESIGN
Cennydd Bowles

37. THINK OF THE BLOG
IN CONTEXT OF
THE WHOLE
USER EXPERIENCE

38. TWESPIANS
User experience and
the theatre
http://blog.twespians.co.uk/2011/11/20/user-
experience-and-the-theatre/

42. DOES IT SATISFY YOUR
AUDIENCE AND MISSION
STATEMENT?

43. MARKETING

44. AUTOMATE
EVERYTHING

45. SEO 101

46. SEO 101
KEYWORDS
&
BACKLINKS

47. LISTENING AND
RESPONDING
GOOGLE READER
TWITTER LISTS
TWEETDECK
TWIANGULATE
ROWFEEDER
TAGXEDO

48. PAID FOR
ADVERTISING

49. STUMBLEUPON

50. FACEBOOK

51. LIVE EVENTS

52. MEASURE IT

53. AGREE YOUR
GOALS WITH THE
PEOPLE WHO
MATTER

57. TRENDS TO LOOK OUT FOR
WHAT TYPE OF
CONTENT WORKS
WHEN YOUR CONTENT
IS WORKING
WHERE PEOPLE ARE
COMING FROM

58. ARE YOU SATISFYING
YOUR AUDIENCE AND
MISSION STATEMENT?

60. THANK YOU.
@lurkmoophy
luke.murphy@33-digital.com