1. Social Media & You Prepared for Idaho WTN April 21, 2010 John Lozzi Listrak Jeff Hough ISU Workforce Training

2. I have a theory!

3. The Purple Cow Theory

4. The Purple Cow Theory

5. WEB 2.0

9. Channels

10. Channels

11. Channels

12. Channels

13. Channels

16. 50% log on dailySource: Brad Kleinman WorksmartEmarketing

18. 50% log on daily

19. Fastest Growing Demographic – 35 +Source: Brad Kleinman WorksmartEmarketing

21. 50% log on daily

22. Fastest Growing Demographic – 35 +

23. Average user spends 55 min. a day on the site.Source: Brad Kleinman WorksmartEmarketing

25. 50% log on daily

26. Fastest Growing Demographic – 35 +

27. Average user spends 55 min. a day on the site

28. Facebook pages create FansSource: Brad Kleinman WorksmartEmarketing

33. The site attracts a more affluent, slightly more female than male, young adult audience. Source: www.quantcast.com

36. Built upon trusted connections and relationships, LinkedIn has established the world's largest and most powerful community of professionals, with members from over 200 countries, 170 industries, all of the Fortune 500 companies. Source: www.quantcast.com

40. Time commitment

41. 10 Hrs. Week

42. Why Email? 50 million people will check email at least 5 times today ClickZ, 2008 55% of marketers surveyed expect ROI from email to be higher than any other channel Datran Media, 2008 The average cost of an email order is less than $7 Shop.org, 2008 Email marketing is expected to generate $43 in revenue for each $1 spent in 2009 DMA, 2008

43. But Just Sending Emailisn’t Enough Your success or lack thereof depends on: Who is on your list What you send them When you send it

44. D data I inbox R relevancy E email design C calls-to-action T test www.listrak.com  1-877-362-4556  info@listrak.com

46. List hygiene

47. Reportingwww.listrak.com  1-877-362-4556  info@listrak.com

49. Ask for permission

50. Keep the opt-in process short and quick

51. Post your privacy policy

52. Validate email with welcome message

53. Collect info from every customer touch-pointwww.listrak.com  1-877-362-4556  info@listrak.com

55. Manage bounces

56. Remove invalids

57. Audit lists with ECOA

58. Honor unsubscribes immediatelywww.listrak.com  1-877-362-4556  info@listrak.com

60. Know your conversion rate

61. Know your ROI

62. Know the value of each subscriber

63. Capture as much data as possiblewww.listrak.com  1-877-362-4556  info@listrak.com

65. Reputationwww.listrak.com  1-877-362-4556  info@listrak.com

71. Clear, quick, & easy

72. Relevant landing pagewww.listrak.com  1-877-362-4556  info@listrak.com

74. Resultswww.listrak.com  1-877-362-4556  info@listrak.com

76. Subject line

77. Graphics

78. CTA / Offers

79. Time

80. Frequency

81. From Names

82. Headlines

83. Content

84. Personalizationwww.listrak.com  1-877-362-4556  info@listrak.com

85. Measure the results of each test so you know which version to send to the rest of your subscribers www.listrak.com  1-877-362-4556  info@listrak.com

86. Free Resources ClickZ.com Twice-monthly “Email Marketing” column for ClickZ Experts 7 years of columns Other great columnists too! JeanneJennings.com Articles archive 10 years

87. Free Resources EmailExperience.org MarketingSherpa.com WilsonWeb.com