Welcome Sept 2007

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CMH - European Center of International Hotel Management

Welcome module for online luxury marketing course

Business Travel

September 1-30, 2007 E. Craig - Instructor Welcome……

September 1-30, 2007 E. Craig - Instructor Welcome……Online Marketing for Luxury Hotels

September 1-30, 2007 E. Craig - Instructor Wired and wealthy online…..

September 1-30, 2007 E. Craig - Instructor Who are they…..

September 1-30, 2007 E. Craig - Instructor Who are they……where do they go online What do they buy online….what are the Opportunities for hoteliers?

September 1-30, 2007 E. Craig - Instructor This brief course for hospitality professionals Will explore these questions……plus

September 1-30, 2007 E. Craig - Instructor ,[object Object],[object Object],[object Object],[object Object],[object Object]

September 1-30, 2007 E. Craig - Instructor ,[object Object],[object Object],[object Object],[object Object],[object Object],One module per week…plus videos, articles and resources

September 1-30, 2007 E. Craig - Instructor But……

September 1-30, 2007 E. Craig - Instructor But……your participation will make this Course lively, informative…and relevant.

September 1-30, 2007 E. Craig - Instructor Please feel free to post questions and comments….contribute to the discusssions… It won’t take much time.

September 1-30, 2007 E. Craig - Instructor Please feel free to post questions and comments….contribute to the discusssions… It won’t take much time…… Everyone will benefit from shared expertise.

September 1-30, 2007 E. Craig - Instructor So now to get started….some background information..

September 1-30, 2007 E. Craig - Instructor The luxury consumer has changed….

And there are more opportunities, globally….

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Retailers and consulting groups define wealthy Consumers….

How affluents obtained their wealth varies…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

September 1-30, 2007 E. Craig - Instructor Do affluent consumers shop and buy online?

September 1-30, 2007 E. Craig - Instructor Do affluent consumers shop and buy online? … Yes… the ‘wired and wealthy’ are more comfortable with online purchases, financial transactions, auctions than the ‘average’ consumer.

September 1-30, 2007 E. Craig - Instructor So, what does this all mean for you… A luxury hotelier?

September 1-30, 2007 E. Craig - Instructor Opportunity…..

September 1-30, 2007 E. Craig - Instructor Opportunity….especially for those who understand How affluent consumers relate to the Internet.

September 1-30, 2007 E. Craig - Instructor Stop by each week… at the end of the course You will have a good understanding of how to Capture this customer segment online….and deliver More business to your hotel.

September 1-30, 2007 E. Craig - Instructor Questions, comments, suggestions…..

September 1-30, 2007 E. Craig - Instructor Questions, comments, suggestions….. Just let me know…we’ll be happy to hear from you. [email_address]

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Welcome Sept 2007

1. September 1-30, 2007 E. Craig - Instructor Welcome……

2. September 1-30, 2007 E. Craig - Instructor Welcome……Online Marketing for Luxury Hotels

3. September 1-30, 2007 E. Craig - Instructor Wired and wealthy online…..

4. September 1-30, 2007 E. Craig - Instructor Who are they…..

5. September 1-30, 2007 E. Craig - Instructor Who are they……where do they go online What do they buy online….what are the Opportunities for hoteliers?

6. September 1-30, 2007 E. Craig - Instructor This brief course for hospitality professionals Will explore these questions……plus

9. September 1-30, 2007 E. Craig - Instructor But……

10. September 1-30, 2007 E. Craig - Instructor But……your participation will make this Course lively, informative…and relevant.

11. September 1-30, 2007 E. Craig - Instructor Please feel free to post questions and comments….contribute to the discusssions… It won’t take much time.

12. September 1-30, 2007 E. Craig - Instructor Please feel free to post questions and comments….contribute to the discusssions… It won’t take much time…… Everyone will benefit from shared expertise.

13. September 1-30, 2007 E. Craig - Instructor So now to get started….some background information..

14. September 1-30, 2007 E. Craig - Instructor The luxury consumer has changed….

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16. And there are more opportunities, globally….

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21. September 1-30, 2007 E. Craig - Instructor Do affluent consumers shop and buy online?

22. September 1-30, 2007 E. Craig - Instructor Do affluent consumers shop and buy online? … Yes… the ‘wired and wealthy’ are more comfortable with online purchases, financial transactions, auctions than the ‘average’ consumer.

23. Luxury Collectables

24. Luxury and Designer Brands

25. Luxury ‘Art de Vivre’

26. Luxury Items Auctions

27. Luxury High-Tech Accessories

28. September 1-30, 2007 E. Craig - Instructor So, what does this all mean for you… A luxury hotelier?

29. September 1-30, 2007 E. Craig - Instructor Opportunity…..

30. September 1-30, 2007 E. Craig - Instructor Opportunity….especially for those who understand How affluent consumers relate to the Internet.

31. September 1-30, 2007 E. Craig - Instructor Stop by each week… at the end of the course You will have a good understanding of how to Capture this customer segment online….and deliver More business to your hotel.

32. September 1-30, 2007 E. Craig - Instructor Questions, comments, suggestions…..

33. September 1-30, 2007 E. Craig - Instructor Questions, comments, suggestions….. Just let me know…we’ll be happy to hear from you. [email_address]

Welcome Sept 2007

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