9. Define your strategy:
1. Who is your intended audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-promote.
4. Continue to build relationships
and engage in conversation.
Strategic Planning
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24. FOURSQUARE
• Point out traditions
• Tell a donor story i.e., the XYZ science building
• Share little-known facts
• Share information about landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to encourage exploration of the
campus
• Share traditions of the school
• Receive advice from alumni
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28. GOALS and METRICS
•What does success look like?
•Increase Revenue?
•Engage alumni?
•Peer to Peer?
•Campaign Awareness?
•Mentions across the sphere?
•Spread Influence?
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29. Staffing Models
Full Time Social
Media Professional
Team/Staff Sharing
Part time position
within already
developed
department
Outsourcing
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