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Evaluation
- 1. Lydia Platts Foundation Portfolio Evaluation
- 2. In what ways does your media product use, develop or challenge forms and conventions of real media products?
- 5. How does your media product represent particular social groups? What is your gender? 0% 0% Female Male 50% 50% How old are you ? Under 16 0% Over 25 10% 20-25 20% 16-19 70%
- 6. What is your current occupation? Employed 10% Unemployed 10% Student 80% What genre of music do you prefer? Jazz 0% Other 10% Pop 20% RnB/Hip-Hop 40% Classical 0% Rock 30%
- 7. What kind of media institution might distribute your media product and why?
- 8. Who would be the audience for your media product What is your gender? What genre of music do you 0% 0% prefer? Other 10% Jazz 0% Pop RnB/Hip-Hop Female Male 20% 40% 50% 50% Rock Classical 30% 0%
- 9. How did you attract/address your audience? What attracts you when buying a magazine? Housestyles House styles 0% Other 0% 0% Interviews 15% Articles Cover Star 31% 54%
- 10. What is your current occupation? Employed 10% Unemployed 10% Student 80%
- 11. What is your gender? 0% 0% Female Male 50% 50%
- 12. What have you learnt about technologies from the process of constructing this product?
- 13. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
Notes de l'éditeur
- In many ways my media product uses, develops and challenges forms and conventions of real media products, this is evident when comparing my magazine with the NME magazine. On both of the front covers strong images are used as the background, and both images are of music artists, however, the NME image is a medium shot, showing half of the cover stars torso whereas my own magazine VIBES uses a close up shot. The use of this shot challenges the conventional forms of a real media product as I haven't used a medium shot that is normally always used, I have chosen a close up shot, my reasons for this is that it grabs the readers attentions as it jumps off the page because of the face it is an intense and almost a seductive image and also I believe that the cover star on the NME front cover is almost lost as text covers her and she is distant from the camera and therefore distant to the reader. My magazine has used traditional conventions of real media products as both mastheads on the magazines are in capitals and a very bold compared to the rest of the text on the cover, the use of capitals and bold text is so that the masthead is seen and recognised to the reader.My media product has also taken inspiration from traditional coventions of real media products through the use of cover lines, I have included a number of cover lines on my front cover, my reasons for this is so that the magazine can appeal to a range of people and pull them into the magazine and making them want to read the magazine.
- For my contents page I have taken inspiration from the magazine Mixmag, using an image as the main focus of the page and then the content of the magazine displayed in a separate box. However challenging the conventions of the Mixmag Magazine I have also included another image onto the page, my reasons for this was due to the fact that it gives the magazine more variety rather than just having the one image throughout, if the contents page did only contain one image it would make the magazine same-ish and could be boring to the reader. Also taking from the Mixmag magazine I have used the idea of including the page number on the image to indicate which article the image corresponds to.
- Once again taking inspiration from the Mixmag magazine I have used a strong image as the back ground for my double page spread however unlike on the Mixmag magazine I haven't spread the image across both pages. I went against the conventional forms of a real media product such as Mixmag because I didn't think that the layout used in Mixmag as there was a limited amount of text that could be included onto the page, therefore by making the image only cover half of the page meant that more text could be included. Overall i believe that I have successfully developed, used and challenged conventions of real media products within my own magazine.
- From my market research I found that the my media product will represent particular social groups, within my market research I conducted a questionnaire about the music industry and other questions concerning the participant of the questionnaire. 50% of the participants where male and 50% were female, meaning that my magazine should appeal to both genders for example including images and article that appeal to both genders . I also found that the majority of the people that participated in the questionnaire were between the ages of 16 to 19, as this was the higher percentage of ages my magazine should focus on this particular age group, including articles and images that relate to this age group .
- within my market research I also found that the majority of the people asked within my questionnaire were students, therefore meaning that my magazine should appeal to this social group for example offering freebees and prizes to them because of the fact that they are students. The main question that was asked was what genre of music to you prefer and the outcome of this was RnB, as this was the most popular answer, it meant that my magazine should target this particular genre of music, this means that I will include article or images that relate to this genre of music, for example kanye west and jay z.
- As my magazine would need a distributor I began to look at the media institution that distribute the NME magazine and Mixmag magazine, IPC media distribute the NME and Development Hell ltd distribute Mixmag magazine. IPC media is the UK's leading consumer magazine publisher, with over 60 different brands and IPC creates content for multiple platforms including print, mobile, tablets and events. However Development Hell Ltd is an independent media company that only currently distribute 3 magazines including Mixmag. Although Development Hell Ltd distributes Mixmag it is still an independent company meaning that there isn't as much financial support for the magazine compared to IPC Media, for this reason I would chose IPC Media to distribute my magazine as it is a well established company that has the financial support for my magazine meaning that the success rate for the magazine would be much higher.
- From my results of my focus group I found that the audience for my media product would be young females around the ages of 16-25 and there preferred genre of music would be RnB.
- I used my market research to make sure that I attracted my audience appropriately, I looked back to the question where I specifically asked the participants what attracted them when buying a magazine, the most popular answer was the cover star. As the cover star was the most popular answer I made sure that the photo used would relate and appeal to the audience, to do this I made sure that the cover star was attractive and young making it appropriate to the target audience.
- From my market research I also found that the majority of the people who participated in the questionnaire were students I made sure that I appealed to these people. As students are stereotyped to be 'broke' I made sure that I appealed to them, I did this by including cover lines which included 'win' and 'prizes'. By adding such phrases like this I believe I appealed to this audience appropriately.
- when conducting my market research 50% of the participants where male and 50% were female, because the gender was equal I tried to appeal to both genders appropriately through the use of house styles, the colours used where grey, coral and black. I chose to use these colours because I thought that they appealed to both genders appropriate as there was a mix of dark colours which would stereotypically appeal to the male gender and the use of the light colour (coral) appeals to the female gender. Therefore by the use of the colors chosen for my house styles I have appropriate appealed and attracted my target audience.
- The technologies used throughout this project included, Photoshop, blogger, a digital camera and slide share. Using Photoshop I learnt how to edit and manipulate images and also how to layout a magazine front cover, contents page and a double page spread. The images edited and manipulated on Photoshop were taken using a digital camera, using this camera I was able to take professional photos for my magazine, as these images were to a professional standard in my eyes, I found that it contributed to the success of my magazines as the magazine looked professional. I used Blogger in this project to organise and display each of my documents produced including my magazine outcomes, I found blogger a big help during this project. However if I hadn't of discovered slideshare during this project then I wouldn't have been able to display any of my documents onto my blog.
- Looking back at my preliminary task I believe that I have learnt a lot throughout the project the reach my final product, you can see this just by looking at the two magazine front covers. My preliminary task was based around the idea of a college magazine, where as my final product is based around the idea of a music magazine automatically showing great differences however I learnt a lot from both of the tasks. I learnt that the masthead was one of the most important features on the front cover of a magazine as it is how the reader recognizes the magazines therefore a strong, short masthead is most appropriate, therefore making the preliminary tasks masthead inappropriate as it is far too long to be classed as a successful masthead where as my finished products masthead is successful and appropriate as it is short and strong. I also learnt that the cover image is also one of the main features of the cover, the image used on the preliminary task looks to me as quite distant and lost in the back ground which to me doesn’t strike me as strong or appropriate, where as the image used on the final product is strong and grabs your attention, by making it strong and attention grabbing it makes it a successful front cover as people will notice it. Overall I believe that if it wasn’t for the preliminary task my final product wouldn’t be to the standard that it is now.