1. Lydia Jones
Music Video Questionnaire Results
To gather my information to help with my A2 Media main project I used a questionnaire which asks
10 questions to different people. Using my results from my questionnaire that I have made for
anyone to take, I have created pie charts which will represent my results that I have gathered. The
purpose of this market research is how I have gathered together my findings in charts which will give
the clear understanding. This will also help me with production of my main project as it will show
what different audience’s enjoy and look for in music videos.
Age
16-19
20-30
30-40
40+
I have asked 10 people who I have found around my college to help take part in my questionnaire,
the outcome will be shown to be different and a slight change of target audience from what I will go
for as there was 8 students ages 16-19 taking my questionnaire and only 1 person who was 30-40
and 1 who was 40+. The results are off balance but will help work towards my main project anyway. I
will make sure my main project music video will be aimed towards a target audience age group who
will enjoy the video so I can fulfil the enjoyment that that age group will have towards the video.
Occupation
Student
Part Time
Full Time
I then asked the question of the occupation of the person taking the questionnaire, as I didn’t
balance out my audience of older people and younger people equally taking the questionnaire the
results can be seem to be off balance. 8 people who answered were students and two were in full
time work. This question is used to show what level of interest the audience have to music videos,
this can affect the outcome of the music video as they may not have any interest in the video due to
their education/job.

2. Lydia Jones
Gender
Female
Male
My results for the gender of the people taking my questionnaire were also out of balance, there
were more females than males who took the questionnaire which can affect the results that I gather.
However this is still important for me to focus on, this gives me an insight of who my audience can
be and what they enjoy in music videos.
Do you watch music videos?
Yes
No
Sometimes
The results I gathered for ‘Do you watch music videos?’ question, shows that there are people who
only watch music videos sometimes as 3 people answered that to the question. The other 7
answered yes they do watch music videos. Having an audience who enjoy watching music videos is
important for my main project as there is no point in using an audience who do not watch music
videos to view my own.

3. Lydia Jones
Where do you watch music videos?
Music Channels
Youtube
On Demand
This question is important as technology is changing more and more people have different ways of
viewing their favourite music videos. These answers are only a few options I could think of to quickly
suggest to the audience as they seem the most knowledgeable ways of viewing music videos. This
can be shown as the audience may wait for their music video to appear on ‘music channels’. They
may constantly want to view their favourite music video on ‘Youtube’ or wait till it’s able to view on
‘On Demand’
Do you enjoy music videos that have a
purpose? (narrative, tell a story)
Yes
No
I Don't Know
With this question I have asked, the purpose was to find out what type of music videos the audience
enjoys. This helps me to find out if they enjoy a narrative of a music video. Narrative music videos
can include different types of narratives, from linear narrative (Demi Lovato- Give Your Heart A
Break) https://www.youtube.com/watch?v=1zfzka5VwRc. Or a live music video (Mcfly- Falling In
Love) https://www.youtube.com/watch?v=SVUeNCVrEWo. This helps me decide on what is better
for the audience to enjoy with the type of music video I produce.

4. Lydia Jones
What Genre Do You Like? (more than
one choice acceptable)
Pop
Rock
Rap
Dance
Classic
Country
Metal
This question is shown to be an important question as the information gathered from this question
will help me with my own project. The type of genre that interests people is shown to be important;
the knowledge of knowing what others enjoy will help my project. It gives me a clear understanding
of the type of audience I should aim at, which is the purpose of the question.
What type of music artist do you
enjoy?(Can select more than one)
Artist
Band
This question has the purpose of what the audience like to see on screen, the option of ‘the band’ is
the most popular option that people like to see. This can be important as it helps with what the
audience want to witness in the music video and how we can present them.

5. Lydia Jones
How often do you watch music videos?
Everyday
A few times a week
Hardly ever
The purpose of this question is to understand how many times the audience watch music videos.
Every day was the popular option that people chose; this helps within the way the video has to be
watchable what people will enjoy. This also shows that music videos are popular and that people
always will watch them no matter what.
Do you like live performance videos?
Yes
No
Sometimes
Depends
This question is important as it is for people to say if they like live performance videos, the purpose
is to show that the type of music videos differ and people still enjoy watching them. If the videos are
live performances the audience still enjoy them and they are still popular which is shown by the pie
chart. This can help me decide on what type of music video I will be making as the purpose of the
question and results are a part of market research to help with my main project. As a part of Blumler
& Katz theory performance videos are used as surveillance as they are realistic and are of a live
video.
In conclusion the questions I have asked to 10 different people with their own opinions and likes, I
gathered numerous results to help with my research. The purpose of my results are to inspire and
help me with my music video that I will be later shooting, the results give me a clear insight on what
I can do to succeed. If I was to apply Blumler & Katz’s uses and gratification theory to help with my
music video my audience may respond to the video in terms of their diversion and surveillance from
reality that can be captured in music videos. For example Using Hall’s theory will encode the
performance in my music video to divert the audience as escapism from reality.