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It's SOCIAL Business - Not just marketing

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Lynnelle Wilson
Lynnelle Wilson

Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10 Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)

Business
1 of 28
#BOLDBIZ @Lynnelle
Using Social Media to Market Your Business… or Hugh MacLeod www.gapingvoidgallery.com
Then
Now
Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ You can’t just say it. You have to get the people to say it to each other.” James Farley, CMO Ford
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social
There’s a system
[object Object],Social Media Marketing
What ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Action Plan #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],Faster but limited results Requires fewer resources
Action Plan #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resource Allocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Action Plan #1 Action Plan #2
Best Practices ,[object Object],[object Object],[object Object],[object Object]
ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integrated Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object]
No-Brainer Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Experiment Experiment Experiment ,[object Object],[object Object]
Social Adoption copyright 2009 Bold Vision Consulting, Inc. - www.BoldVisionConsulting.com http://mixtmedia.wordpress.com/2008/11/12/social-media-adoption-curve/ Created by Maxine Teller; 11/6/2008
Then
Now
Then
Then - Silos
Now
Now - Matrix
Hugh MacLeod www.gapingvoidgallery.com
Thank you ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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It's SOCIAL Business - Not just marketing