Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
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Augmented Reality: Merging Our Real World WIth The Virtual
1. AUGMENTED REALITY
Merging Our Real World With The Virtual
Lynne d Johnson | @lynneluvah
Director, Digital & Social | Waggener Edstrom
2. What Is Augmented Reality?
Real World | Augmented Reality | Virtual World
Where We Are Virtual Space
The Physical Plane Simulated
Exceeds Bounds
Of Physical
3. What Is Augmented Reality?
“AR augments the real world environment with virtual
information improving people’s senses and skills.”
- Ronald Azuma, A Survey of
Augmented Reality
5. AR Revenue Boom
“Annual revenues generated by mobile AR applications and services are expected
to approach $1.5 billion by 2015, up from less than $2 million in 2010.”
– Juniper Research
7. AR Enhances Mobile
The seminal promise of AR is as the touchstone
technology allowing social networks, geo-based
tracking, and the semantic web to converge.
In its bridging of social channels with local search
functionality in a mobile framework (SoLoMo - Social
Local Mobile) has been where consumer adoption of
these AR technologies has been greatest.
8. But It’s So Much More Than Mobile
Internet of Things
RFID
• Ease of Use
• Provides Utility
• Engaging Experiences