Customer connection 2.0 Super Zoo 2011

Customer Connection 2.0
Social Media Trends for 2012 and beyond

Super Zoo
September 14-15, 2011

How Are Organizations Integrating Social Media
Into Their Marketing Strategies?

• Garner Buy-in
• Determine Overall
Strategy
• Developing
Corporate Policy
• Educating
Employees
• Monitoring
Results

Source: MarketingProfs

Creative Business Consulting Group www.cbc-group.net

1

What Are Organizations Using Social Media For
Primarily?

43.9% of
Marketers Say
They Have a
Defined Social
Media Strategy


What Do Organizations Anticipate Will Be Their
Greatest Challenge With Social Media?

44.6 % Time And Resources
33.1% Demonstrating ROI
12.8% Differentiating From
Competitors
5.5% Lack of Knowledge/Skills

How Will Your Business Plan For Success In 2012?
Source: 2010 Social Media Marketing Survey, R2Integrated


2

How Do Organizations Measure Success Using
Social Media?

• 27.7% Website Traffic From
Social Media Links
• 24.7%
Engagements/Conversations
About Your Brand
• 20.9% Fans/Followers
Acquisition
• 18.9% Track Leads

36% Of Companies Say They Have Been Able To Make A Conversion From Initial
Connection To Sale Via Social Channels

Source: 2010 Social Media Marketing Survey, R2Integrated


We Are Becoming A Culture Of Sharing

Expect More Consumers To Become Curators: Broadcasting,
Compiling, Commenting, Sharing And Recommending Content,
Products, Purchases, And Experiences To Friends And Beyond


3

Walls Are Becoming Malls; Consumers Are
Getting Turned Off Of Brand Blabbing


And Turning To Friends For A Trusted Source
Of Information On Products and Services


4

6 Key Emerging Trends In Social Media
For 2012

1. Consumer Content
Creation
2. Niche Location
3. Group Purchasing
4. Integrating Social
Functions
5. Social Gaming
6. Mobile Marketing


Social Tools and Trends for 2012: Consumer
Content Curation

Cadmus

Are We In The Stream Will Be the #1
Question Of Brand Managers In 2012

5

Consumers Are Increasing Their Degree of
Participation; Moving From Watching to Curating

Degree of Participation


How To Apply Consumer Content Curation
Create Compelling And Share Worthy
Content
Get Noticed, Get Liked
Use Content Curators To Spread
Information Regularly
Brands Must Create Content That Gets
Curated Into People’s Streams
Legitimately Earn Your Way Into
People’s Streams
Discerning Consumers Are Using Friend
Lists To Pay Close Attention Only To
Their “Real” Friends, And Commenting
On Or Sharing Only When Something Is
Really Juicy

6

Consumer Content Curation Case Study; CBCG

• Client Of CBCG
• Positive Commentary
On Experience
• 2,036 Fans Reached
Who CBCG Could Not
Communicate With
Normally
• Authentic Promotion


Social Tools and Trends for 2012: Niche Location
2011 The Year Of Location
.2012 The Year Of Niche Location

• Location Based Marketing
Services (LBS) Get More
Narrowly Focused
• Consumers Are More Likely
To Use If:
1. Specific Value
Returned
2. Less Of A Feeling Of
“Big Brother”
Broadcast To All


7

How To Apply Niche Location

• Foursquare – Location Based Mobile Social
Network And Checking Application
• Services Like Shopkick – Provides Awards
(Kickbucks) For Simply Visiting A Store Location
With A Smartphone
• Geo-location Messaging Technology Like Xtify


Social Tools and Trends for 2012: Group
Purchasing
• There Are Over 80 Group Buying Sites
• Groupon – 21M Subscribers

Source: USA Today – June 2010, Groupon.com


8

How To Apply Group Purchasing
• Run The Numbers; Does This Work For Your
Business Model?
Groupon Can Take Up To 50% Of Revenues –
Payments delivered over 2- 3 Months
• Create A Compelling Offer: Goal Is To Create
Satisfied Customers Who Will Return Again
• Prepare Your Staff With Appropriate Sales
Training Techniques To Increase Sale
• Consider Capping The Number Of Sales
• Forecast Demand And Get Prepared For
The Onslaught
• Collect Contact Information When
Customers Redeem
Source: Inc. April 1, 2010 Creative Business Consulting Group www.cbc-group.net

Group Purchasing Case Study:
Big Picture Framing Boston, MA

• $100 Worth Of Custom Framing For $45
Groupon
• 2,412 Groupons Sold
• $108K In Revenue For Big Picture From
Groupon Activity
• 240 Groupon Redeemed in 30 Days
• Total Store Sales Were Up 28% In Month Of
Groupon

“We ran this Groupon during our biggest sale month and exceeded sales by
28%. December was even better. We did 31% more than last year.”
Barry Stahl, Owner Big Picture

Source: Business Insider, December 14, 2010 Creative Business Consulting Group www.cbc-group.net

9

Social Tools and Trends for 2012: Integrating
Social Functions Makes Websites Fashionable


How To Apply Social Functions To A Website

• Use Both Strategy And Good Taste
To Garner Attention
• To Design A Good Call-to-action
Social Media Icon/Link Think About
Its Positioning, Its Color, Approach,
Style, Size, Everything
Remember: Get The Attention Of Your
Viewers To The Social Side Of Your
Website Without Distracting Viewers
From Content

A Good Social Media Link Is One That You Have No Trouble
Finding And When You Find It, You Like What You See

Source: webdesignledger.com Creative Business Consulting Group www.cbc-group.net

10

Integrating Social Functions Case Study


Social Tools and Trends for 2012: Social Gaming

• Zynga Is The Largest Social Gaming Platform on the Internet
• Big Brands Are Integrating Gaming With Existing Social Media
Platforms
• Creating Their Own Gaming Structures For Consumers
• Goal: Advance Best Customers Preferred Status, Obtain
Coupons And Freebies

56 Million Americans Are Playing Social Games And That The
Branded Virtual Goods Market Is Booming

Source: Mashable.com Creative Business Consulting Group www.cbc-group.net

11

Social Gaming Case Study; 7 Eleven in
Farmville
• 7-Eleven Tying Products Like Iced
Coffee And Slurpees With Farmville
Games
• When A Customer Bought A
Promoted Product, He Or She Was
Directed To Perform A Task In The
Game To Unlock A 7-Eleven Virtual
Good
• Ran In 7,000 Stores For Six Weeks
• More Than 3 Million Codes Were
Redeemed, And Water Had A 60%
Redemption Rate

Source: Mashable.com Creative Business Consulting Group www.cbc-group.net


12

Why Mobile Marketing For Your Small Business?

• There Are Twice As Many Cell Phones In
Use Today As There Are TV’s
• Text Messages Have A 98% Open Rate Vs.
Email Which Opens At 22%

• Mobile Payment Providers Making Paying
For Goods and Services And Taking
Payments Much Easier Today

• Users Have Unlimited Text Programs
Making Mobile Marketing Reach More
Effective and Affordable

• You Can Outsource Your Mobile Campaigns
To Marketing Professionals
Source: Altimeter


CBCG Is Here To Help If You Need It

Lynn Switanowski-Barrett is the Founder and President of
Creative Business Consulting Group, (CBCG) a Boston
based Retail Consulting firm.

CBCG Helps Retailers Understand:
•Business Opportunities Created By Using Social Media
•How to Create Marketing Programs That Engage Customers
•The Cost Saving Benefits Of Using Social Media
•How to Create A Social Media Strategy for Your Business

Call Us Today And Learn More About How Your Business
Can Benefit By Using Social Media

617 – 437- 9191


13

Follow Creative Business Consulting Group

We Talk Retail In These Places!

@RetailHelper

http://cbcgretailreport.blogspot.com

www.linkedin.com/in/lynnswitanowski

http://www.facebook.com/CBCGroup

14

Customer connection 2.0 Super Zoo 2011

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Customer connection 2.0 Super Zoo 2011

Similar to Customer connection 2.0 Super Zoo 2011 (20)

More from Creative Business Consulting Group

More from Creative Business Consulting Group (14)

Recently uploaded

Recently uploaded (20)

Customer connection 2.0 Super Zoo 2011