SlideShare a Scribd company logo

Using the Web to Raise Funds - Luis Zaffirini

•
•
National Right to Life
National Right to Life
EducationTechnology
1 of 9
USING THE WEB TO RAISE FUNDS
A FEW QUICK TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views
EMAIL CAMPAIGN PLANNING ,[object Object],[object Object],[object Object]
EMAIL PURPOSE ,[object Object],[object Object],[object Object]
EMAIL GOALS ,[object Object],[object Object],[object Object],[object Object]
EMAIL SCHEDULE ,[object Object],[object Object],[object Object],[object Object]
Reasons People Unsubscribe (c) 2011 ExactTarget
EMAIL RESOURCES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Social Media & Future Business Leaders
Social Media & Future Business LeadersSocial Media & Future Business Leaders
Social Media & Future Business Leaders
guest6c1cd0a
 
Social business revolution
Social business revolutionSocial business revolution
Social business revolution
Rebecca Wardlow, CDMP
 
Drive traffic using facebook & mobile
Drive traffic using facebook & mobileDrive traffic using facebook & mobile
Drive traffic using facebook & mobile
Allison Freedenfeld
 
Maryhead_Web Dev Portfolio
Maryhead_Web Dev PortfolioMaryhead_Web Dev Portfolio
Maryhead_Web Dev Portfolio
Mary Head
 
Be Unique - Build A Social Community
Be Unique - Build A Social CommunityBe Unique - Build A Social Community
Be Unique - Build A Social Community
Rebecca Wardlow, CDMP
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
d50 Media
 
Complete LinkedIn Size Guide
Complete LinkedIn Size GuideComplete LinkedIn Size Guide
Complete LinkedIn Size Guide
Picmaker
 
Lead Generation with WordPress for WordCamp Miami 2014
Lead Generation with WordPress for WordCamp Miami 2014Lead Generation with WordPress for WordCamp Miami 2014
Lead Generation with WordPress for WordCamp Miami 2014
Rosie Taylor
 

Recommended

Social Media & Future Business Leaders
Social Media & Future Business LeadersSocial Media & Future Business Leaders
Social Media & Future Business Leaders
guest6c1cd0a
 
Social business revolution
Social business revolutionSocial business revolution
Social business revolution
Rebecca Wardlow, CDMP
 
Drive traffic using facebook & mobile
Drive traffic using facebook & mobileDrive traffic using facebook & mobile
Drive traffic using facebook & mobile
Allison Freedenfeld
 
Maryhead_Web Dev Portfolio
Maryhead_Web Dev PortfolioMaryhead_Web Dev Portfolio
Maryhead_Web Dev Portfolio
Mary Head
 
Be Unique - Build A Social Community
Be Unique - Build A Social CommunityBe Unique - Build A Social Community
Be Unique - Build A Social Community
Rebecca Wardlow, CDMP
 
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google PlusMarketing Partner Forum 2012 Social Media Workshop-Google Plus
Marketing Partner Forum 2012 Social Media Workshop-Google Plus
d50 Media
 
Complete LinkedIn Size Guide
Complete LinkedIn Size GuideComplete LinkedIn Size Guide
Complete LinkedIn Size Guide
Picmaker
 
Lead Generation with WordPress for WordCamp Miami 2014
Lead Generation with WordPress for WordCamp Miami 2014Lead Generation with WordPress for WordCamp Miami 2014
Lead Generation with WordPress for WordCamp Miami 2014
Rosie Taylor
 
Become a Twitter Marketing Expert
Become a Twitter Marketing ExpertBecome a Twitter Marketing Expert
Become a Twitter Marketing Expert
LocalVox, a Vivial Company
 
Grow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy StepsGrow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy Steps
Fivestars
 
10 Simple Web Strategies Final
10 Simple Web Strategies Final10 Simple Web Strategies Final
10 Simple Web Strategies Final
gueste4ebec
 
WFSA 2014- The New Face of Facebook
WFSA 2014- The New Face of FacebookWFSA 2014- The New Face of Facebook
WFSA 2014- The New Face of Facebook
Saffire
 
Set Up a Facebook Page for Your Business
Set Up a Facebook Page for Your BusinessSet Up a Facebook Page for Your Business
Set Up a Facebook Page for Your Business
Bull's-Eye Writing & Editing Services
 
10 steps for planning a successful website masters of digital
10 steps for planning a successful website masters of digital10 steps for planning a successful website masters of digital
10 steps for planning a successful website masters of digital
Demir Dammer
 
Facebook Ad Basics
Facebook Ad BasicsFacebook Ad Basics
Facebook Ad Basics
Matt Brannon
 
Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?
Rebecca Wardlow, CDMP
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
TopRank Marketing Agency
 
Successful Strategies for B2B Email Marketing
Successful Strategies for B2B Email MarketingSuccessful Strategies for B2B Email Marketing
Successful Strategies for B2B Email Marketing
Blue Sky Factory
 
How to Build Your Email List with Highly Qualified Leads
How to Build Your Email List with Highly Qualified LeadsHow to Build Your Email List with Highly Qualified Leads
How to Build Your Email List with Highly Qualified Leads
Big Splash Social
 
DIY Marketing for Speakers
DIY Marketing for SpeakersDIY Marketing for Speakers
DIY Marketing for Speakers
Aidan Crawford
 
Social Media Presentation For Crisis Communication
Social Media Presentation For Crisis CommunicationSocial Media Presentation For Crisis Communication
Social Media Presentation For Crisis Communication
Erik Deckers
 
Building & Managing Your Business The Right Way with Google Professional Mana...
Building & Managing Your Business The Right Way with Google Professional Mana...Building & Managing Your Business The Right Way with Google Professional Mana...
Building & Managing Your Business The Right Way with Google Professional Mana...
mlm absolute
 
Google+ for Business
Google+ for BusinessGoogle+ for Business
Google+ for Business
Rebecca Wardlow, CDMP
 
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA DeskForward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
Social Jack
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
multifamily-social-media
 
Atlanta WordPress Sites as Social Media Hubs
Atlanta WordPress Sites as Social Media HubsAtlanta WordPress Sites as Social Media Hubs
Atlanta WordPress Sites as Social Media Hubs
Ed Peterson
 
Timeline workshop
Timeline workshopTimeline workshop
Timeline workshop
Maria Firkaly
 
19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS
Joanna Wiebe
 
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Triangle American Marketing Association
 
No BS - Email Optimization
No BS - Email OptimizationNo BS - Email Optimization
No BS - Email Optimization
FireDrum Internet Marketing
 

More Related Content

What's hot

#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
TopRank Marketing Agency
 
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA DeskForward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
Social Jack
 

What's hot (20)

Become a Twitter Marketing Expert
Become a Twitter Marketing ExpertBecome a Twitter Marketing Expert
Become a Twitter Marketing Expert
 
Grow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy StepsGrow Customer Loyalty with Facebook in 7 Easy Steps
Grow Customer Loyalty with Facebook in 7 Easy Steps
 
10 Simple Web Strategies Final
10 Simple Web Strategies Final10 Simple Web Strategies Final
10 Simple Web Strategies Final
 
WFSA 2014- The New Face of Facebook
WFSA 2014- The New Face of FacebookWFSA 2014- The New Face of Facebook
WFSA 2014- The New Face of Facebook
 
Set Up a Facebook Page for Your Business
Set Up a Facebook Page for Your BusinessSet Up a Facebook Page for Your Business
Set Up a Facebook Page for Your Business
 
10 steps for planning a successful website masters of digital
10 steps for planning a successful website masters of digital10 steps for planning a successful website masters of digital
10 steps for planning a successful website masters of digital
 
Facebook Ad Basics
Facebook Ad BasicsFacebook Ad Basics
Facebook Ad Basics
 
Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?Social Media Overview: What platforms should your business be using?
Social Media Overview: What platforms should your business be using?
 
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
#MNBlogCon - The Marketer Abides: 5 Lessons in Creative Content Marketing Fro...
 
Successful Strategies for B2B Email Marketing
Successful Strategies for B2B Email MarketingSuccessful Strategies for B2B Email Marketing
Successful Strategies for B2B Email Marketing
 
How to Build Your Email List with Highly Qualified Leads
How to Build Your Email List with Highly Qualified LeadsHow to Build Your Email List with Highly Qualified Leads
How to Build Your Email List with Highly Qualified Leads
 
DIY Marketing for Speakers
DIY Marketing for SpeakersDIY Marketing for Speakers
DIY Marketing for Speakers
 
Social Media Presentation For Crisis Communication
Social Media Presentation For Crisis CommunicationSocial Media Presentation For Crisis Communication
Social Media Presentation For Crisis Communication
 
Building & Managing Your Business The Right Way with Google Professional Mana...
Building & Managing Your Business The Right Way with Google Professional Mana...Building & Managing Your Business The Right Way with Google Professional Mana...
Building & Managing Your Business The Right Way with Google Professional Mana...
 
Google+ for Business
Google+ for BusinessGoogle+ for Business
Google+ for Business
 
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA DeskForward Progress - How to Build the Optimal Fan Page - PMA Desk
Forward Progress - How to Build the Optimal Fan Page - PMA Desk
 
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan RemmersYelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
Yelp 201: Advanced Session on Yelp for Business Owners by Morgan Remmers
 
Atlanta WordPress Sites as Social Media Hubs
Atlanta WordPress Sites as Social Media HubsAtlanta WordPress Sites as Social Media Hubs
Atlanta WordPress Sites as Social Media Hubs
 
Timeline workshop
Timeline workshopTimeline workshop
Timeline workshop
 
19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS
 

Similar to Using the Web to Raise Funds - Luis Zaffirini

Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Triangle American Marketing Association
 
Become An E Social Butterfly H B A Orlando 042209
Become An E Social Butterfly H B A Orlando 042209Become An E Social Butterfly H B A Orlando 042209
Become An E Social Butterfly H B A Orlando 042209
Debbie Morris
 
eec 2009 Andre Agassi Foundation Panel
eec 2009 Andre Agassi Foundation Paneleec 2009 Andre Agassi Foundation Panel
eec 2009 Andre Agassi Foundation Panel
Dylan Boyd
 
Beyond blogging Presentation
Beyond blogging PresentationBeyond blogging Presentation
Beyond blogging Presentation
Kelly Whalen
 
Nsfa Conference Kierce
Nsfa Conference KierceNsfa Conference Kierce
Nsfa Conference Kierce
mikekierce
 

Similar to Using the Web to Raise Funds - Luis Zaffirini (20)

Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
Case Study: WRAL: Fragmentation and Frequency — When are multiple pages appro...
 
No BS - Email Optimization
No BS - Email OptimizationNo BS - Email Optimization
No BS - Email Optimization
 
Become An E Social Butterfly H B A Orlando 042209
Become An E Social Butterfly H B A Orlando 042209Become An E Social Butterfly H B A Orlando 042209
Become An E Social Butterfly H B A Orlando 042209
 
eec 2009 Andre Agassi Foundation Panel
eec 2009 Andre Agassi Foundation Paneleec 2009 Andre Agassi Foundation Panel
eec 2009 Andre Agassi Foundation Panel
 
Online Fundraising Demystified
Online Fundraising DemystifiedOnline Fundraising Demystified
Online Fundraising Demystified
 
Online Fundraising for Nonprofits Sue Polinsky ConvergeSouth2012
Online Fundraising for Nonprofits Sue Polinsky ConvergeSouth2012Online Fundraising for Nonprofits Sue Polinsky ConvergeSouth2012
Online Fundraising for Nonprofits Sue Polinsky ConvergeSouth2012
 
Email Marketing Techniques
Email Marketing TechniquesEmail Marketing Techniques
Email Marketing Techniques
 
Integrating Social Media and Email
Integrating Social Media and EmailIntegrating Social Media and Email
Integrating Social Media and Email
 
Building an Internet Strategy for Business in the Digital Age
Building an Internet Strategy for Business in the Digital AgeBuilding an Internet Strategy for Business in the Digital Age
Building an Internet Strategy for Business in the Digital Age
 
Travel, Tweets & Trends: A Social Media Case Study
Travel, Tweets & Trends: A Social Media Case StudyTravel, Tweets & Trends: A Social Media Case Study
Travel, Tweets & Trends: A Social Media Case Study
 
EDM e-mail Marketing Strategy
EDM e-mail Marketing StrategyEDM e-mail Marketing Strategy
EDM e-mail Marketing Strategy
 
Social networking
Social networkingSocial networking
Social networking
 
Dscoop creating a successful social media campaign 101+
Dscoop creating a successful social media campaign 101+Dscoop creating a successful social media campaign 101+
Dscoop creating a successful social media campaign 101+
 
Intuit - Online Marketing with Anita Campbell
Intuit - Online Marketing with Anita CampbellIntuit - Online Marketing with Anita Campbell
Intuit - Online Marketing with Anita Campbell
 
Beyond blogging Presentation
Beyond blogging PresentationBeyond blogging Presentation
Beyond blogging Presentation
 
NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10NSFA webinar - technology and social media 12.14.10
NSFA webinar - technology and social media 12.14.10
 
An Email Marketing Overview
An Email Marketing OverviewAn Email Marketing Overview
An Email Marketing Overview
 
Online Marketing Trifecta
Online Marketing TrifectaOnline Marketing Trifecta
Online Marketing Trifecta
 
Inbound Marketing
Inbound MarketingInbound Marketing
Inbound Marketing
 
Nsfa Conference Kierce
Nsfa Conference KierceNsfa Conference Kierce
Nsfa Conference Kierce
 

Recently uploaded

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
heathfieldcps1
 

Recently uploaded (20)

TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
Beyond_Borders_Understanding_Anime_and_Manga_Fandom_A_Comprehensive_Audience_...
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Google Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptxGoogle Gemini An AI Revolution in Education.pptx
Google Gemini An AI Revolution in Education.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Towards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptxTowards a code of practice for AI in AT.pptx
Towards a code of practice for AI in AT.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 

Using the Web to Raise Funds - Luis Zaffirini

  • 1. USING THE WEB TO RAISE FUNDS
  • 2.
  • 3. CONVERSION RATES Crocs vice president of global Internet and retail Chris Ladd Facebook is good for interaction and conversation, a lot like a bulletin board. But e-mail interactions yield higher conversion rates. CONVERSION RATES = Number of Desired Actions Visits or Views
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Reasons People Unsubscribe (c) 2011 ExactTarget
  • 9.