The document describes how an FMCG company, ABC Ltd, uses a mobile learning platform called mGyan to provide training to its employees. It discusses how Rahul, a new employee, is able to access orientation materials, product training programs and summaries of workshops on his mobile phone through the mGyan app. The mobile learning initiative helps ABC employees learn on the go and ensures better retention of the training. It also allows the learning manager to effectively measure learning outcomes and impact. The mGyan platform aims to empower organizations by making learning continuous and ubiquitous through mobile technology.

1. mGyan The FMCG/Consumer
Goods Story
Once upon a time, there were
books and other such things.
Now all you need is a
PHONE
Learn On The Go
mGyan’s revolution of learning empowerment

2. mGyan The Consumer Goods Story
ABC Ltd is a leading Consumer Goods company with 400
brands spanning 14 categories of home, personal care and
foods products.
It employs 163 000 people and sells products in 170 countries
worldwide.
85% of ABC employees receive some sort of org. training.
On an average, an employee receives 15 days of training annually.
The following slides show how employee learning has been successfully reinforced by
the mobile learning initiative adopted by ABC.
This is a sample illustrative case study on applications of mobile learning in a Consumer Goods company

3. mGyan The Employees
Rahul is a new joinee at ABC Ltd.
He will be joining as an Area Sales Manager.
Rahul’s job will require him to maintain and develop
relationships with retailers and Distributors, manage a team of
Sales executives and achieve volume & value objectives of the
Rahul assigned territory.
Sunitha is the Learning Manager at ABC Ltd.
She is responsible for managing the Learning needs of all
employees.
Sunitha

4. mGyan Learning Opportunities
Has defined a customized learning plan for Rahul.
The learning plan will ensure that the following specific needs are
addressed
1) Employee Orientation (Mandatory - Common)
Sunitha 2) Key Account Management (Mandatory - Job Specific)
3) Category Management (Mandatory - Job Specific)
4) Team Management (Optional - Common)

5. mGyan Employee Orientation
Hi Rahul, Welcome to ABC .
My job is to help you be empowered with all the learning
that you need to do your job to the best you can.
First up, you will go through the employee induction
Sunitha program.
Rahul Attends the employee induction program.
He gets a SMS from ABC – HR that a welcome app is available for
download on his mobile phone. .
He downloads the app called mGyan on his mobile phone.
He sees that there is a new material called “New Joinees that is
New Joinees”
available on the app.

6. mGyan Learn on Mobile – New Joinees
Job Aids

7. mGyan Learn on Mobile – New Joinees
Job Aids

8. mGyan Key Account Management
Hi Rahul !
As part of your job orientation, you will have to attend a
one day workshop on Key Account Management.
This will help you understand how to develop long term
Sunitha sustainable relationships with our key accounts .
Rahul Attends the Key Account Management workshop.
He gets a SMS from ABC – HR that a summary of the workshop is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “KAM is available on the app.
KAM”
KAM

9. mGyan Learn on Mobile – KAM
Job Aids

10. mGyan Learn on Mobile – KAM
Quiz

11. mGyan Category Management
Hi Rahul !
Your manager has recommended a training program on
Category Management for you.
This program will help you understand how to maximize
sales while enhancing product value.
Sunitha .
Rahul Attends the Category Management program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Category Management is available on the app.
Category Management”

12. mGyan Learn on Mobile – Category Management
Job Aids

13. mGyan Learn on Mobile – Category Management
Flip Cards

14. mGyan Team Management
Hi Rahul !
Your manager has identified that you need a booster to
improve your team management skills.
We have a program on understanding the nuances of
Sunitha building teams & improving performance
Rahul Attends the Team Management program.
He gets a SMS from ABC – HR that a summary of the program is
available on the mGyan application.
He opens the app on his phone and sees that the new material
called “Team Management is available on the app.
Team Management”

15. mGyan Learn on Mobile – Team Management
Job Aids

16. mGyan Learn on Mobile – Team Management
Quiz

17. mGyan An empowered organization
With mGyan, learning is a continuous process for Rahul.
He can utilize the spare moments of the day - while travelling or at
home – to learn on the Go.
mGyan helps him revise and recall the key learning points of the
Rahul various training programs, be it –
1) How to manage key account relationships better
2) Manage Categories & define strategies for success
and more …….
With mGyan, Sunitha has a powerful enabler to help employees
remember, update & verify while constantly applying to internalize
the learning & convert it into knowledge and skill.
Thus, mGyan helps Sunitha achieve better ROI for organizational
development programs.
Sunitha

18. mGyan The mGyan Promise
We help you know where to find what you need to know.
We help you be always updated.
We help you learn anytime, anywhere.
We help you be always empowered

19. Introducing
mGyan
Understanding the
HOWs

20. mGyan So What is mGyan ??
G
A platform to author, deliver & monitor
learning on mobile.
Author Deliver Measure
The mGyan Platform
Enabling Learning on the Go.

21. mGyan How will it WORK!!!
Author
As easy as using MS Word. Type text, insert images, format style etc.
Create study guides, flip cards, surveys, polls, quiz, etc.
Author & preview on any handset.
Deliver
Author once, distribute everywhere.
Notify learners instantaneously through SMS/eMail.
Learner accesses content on one mobile application that is updated.
Measure
Gather learning usage data directly from the handset.
Analyze survey results, quiz responses etc .
Insightful analysis – most popular, least accessed & other performance
management reports.

22. mGyan Sneak Peeks!!!
Web Interface

23. mGyan Sneak Peeks!!!
Authoring Interface

24. mGyan Sneak Peeks!!!
Mobile Application
Login & Menu

25. mGyan Sneak Peeks!!!
Mobile Application
Study Guides & Quiz

26. mGyan Guess what this is !!!
The growing band of followers joining
mGyan’s revolution of learning empowerment
Come, Let’s Learn on the Go !!!

27. mGyan
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