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SPRINGBOARD Media
Solution Overview
March 2014


RIDING THE OVER-THE-TOP WAVE
Who is mPortal?
The Mobility Experts!
Enabling Connected
Experiences®
Delivering superior mobile
and connected device
experiences for the past 14
years.

2
What We Do
We enable service providers - including Mobile and Cable
Operators - to deliver communication, collaboration and
entertainment services to Internet-connected devices.

3
Powered by SPRINGBOARD®
Our SPRINGBOARD software platform integrates, unifies,
manages and delivers service provider’s mobile apps &
services to their subscribers, along with a superior user
experience.

4
SPRINGBOARD – How it Works
SPRINGBOARD consists of mobile device software (UI)
and a cloud-based management platform (UX.)
Connected Experiences

TV Everywhere
 Second Screen
 Unified Portal

Self Care

App Store

SPRINGBOARD extends
branded presence through
compelling user experiences
on mobile phones, tablets,
desktops, TVs, and other
connected devices.
SPRINGBOARD is offered
as a cloud-based managed
service and is a secure,
highly available, global,
and scalable platform.
SPRINGBOARD integrates
with a variety of disparate
systems to pull in content
and services and delivers
them as cohesive user
experiences.
5
Introducing SPRINGBOARD Media


TV Everywhere & Second Screen Experiences


SPRINGBOARD Media offers a
superior user experience for
discovery and search of TV & video.
•  Deep Social Integration
•  Video on Demand
•  Trailers/Clips
•  Group Chat
•  Notifications



6
SPRINGBOARD Media – How it Works
The cloud-based platform integrates with multiple content
sources to deliver a consistent and dynamic experience.
CUSTOMER
SOURCES

SPRINGBOARD MEDIA (CLOUD)

CUSTOMER	
  CMS	
  
AUTHENTICATION/
ENTITLEMENT	
  

Data
Sources

APIs
SPRINGBOARD
MEDIA CLIENTS

EPG	
  /	
  SCHEDULE	
  

EXTERNAL
SOURCES
VIDEO	
  SOURCES	
  




CONNECTED
DEVICES
“Thin Clients”
“Thin Clients”

SOCIAL	
  MEDIA	
  
WEB CONSOLE

Customer

mPortal Ops

ADVERTISING	
  SYSTEM	
  

7
SPRINGBOARD Media Building Blocks
SPRINGBOARD Media is based on building blocks that
enable content and service providers to quickly launch
compelling and engaging video experiences across connected
devices. 
• 
• 

Over 20 building blocks for features that are
common to video and social TV apps

FAVORITES	
  
MANAGER	
  

BOOKMARK	
  
MANAGER	
  

GEOLOCATION	
  
MANAGER	
  

REMINDERS	
  
MANAGER	
  

SEARCH	
  

AUTHENTICATION	
  
MANAGER	
  

Synchroniza@on	
  
MANAGER	
  

EVENT	
  
SCHEDULER	
  

SOCIAL	
  
RECOMMENDATIONS	
  

SOCIAL	
  TREND	
  
ANALYZER	
  

CHAT	
  
MANAGER	
  

NOTIFICATION	
  
SERVER	
  

A white label user experience (ScreenBee) that can
be branded / customized to fit the customer needs

• 

Open APIs allow service providers to build their own
user experience

• 

Cloud based solution minimizes the capital
investment and risk

• 

Integration with existing systems delivers seamless
user experience
(SAMPLE	
  BUILDING	
  BLOCKS)	
  

8
Second Screen Applications
SPRINGBOARD Media enables the following Second Screen
applications:
•  Discover Content (‘What to Watch’)
–  Helps user identify what to watch on TV or on Demand based on a
variety of sources including traditional guides, social media, usage
analysis, and much more

•  Socialize and Interact with Content
–  While watching content on their TV or their device, users can socialize
with others and engage with the content in various ways

•  Watch Content 
–  Once users find what they want to watch (live or on-demand), they
can watch it on their connected device as long as they have the right
to do so
9
Content Discovery – Live TV
A myriad of social and traditional content discovery options
help users find the live TV shows they want to watch. 
• 

See which friends are
online and discover the
shows they like

• 

See fans of a show airing
now

• 

Search for a specific
show by name or genre

• 

Find out “what’s on” right
now on your TV

• 

Discover trending shows

10
Content Discovery – On Demand Content
Helps users find On-Demand content available through their
service provider or other online sources. 

• 

Find shows by category/
genre

• 

View ‘promoted’ content

• 

View recommendations
based on preference &
history

• 

Find shows on favorite
channel

• 

Save and retrieve
favorites

11
Complementary Program Information
More content and metadata improves the experience and
strengthens loyalty. Handy tools increase engagement and
simplify discovery.
•  Program description &
information
•  Episodes and air dates
•  Reminders prior to
show times
•  Cast photos and bios
•  Twitter Feeds

12
Video Streaming
Integrates video clips from multiple sources, including second
screen content that complements live TV viewing.
•  Video can be shared on
social media sites
•  Bookmarks track
playback so users can
continue where they left
off
•  Clips can be stored as
favorites

13
Social Integration & Interactions
Deep integration into Facebook and Twitter are the basis for a
social TV experience.

•  Sign-on and authentication
using Facebook
• 

Access a list of all Facebook
friends

• 

See their favorite shows, and
which you have in common

• 

Discovered an interesting
show, find out who else likes
it with one click

• 

Setup a private group chat
about a show

14
Synchronizing Content with TV
Create a more engaging experience by synchronizing images,
polls, videos and almost any 3rd party content (ads, etc.) into
the programming lineup. 
• 

Easy to use dashboard provides total
control over the content and timing

• 

Changes can be made in real-time
during the broadcast

• 

All interactions are saved and replayed
for on-demand viewers

• 

Any number of programs can be
enhanced with interactions
simultaneously
15
SPRINGBOARD Media Benefits
Helps content and service providers strengthen their core
values and tap new promotional and revenue opportunities
without giving up control.
• 

Drives more TV viewing by offering more powerful
content discovery options

• 

Increases reach by providing viewers what they want,
when/where they want it

• 

Improves loyalty through engagement and social
interactions

• 

Supports business decisions by understanding
consumer behavior

• 

Provides control over the user experience and
content

• 

Ensures brand consistency across all viewing
experiences

SPRINGBOARD Media
“ScreenBee” demonstration:

http://www.mportal.com/
springboard-media/

16
Company Overview
mPortal,	
  founded	
  in	
  2000,	
  focuses	
  on	
  providing	
  superior	
  end	
  user	
  experiences	
  
for	
  mobile	
  content	
  and	
  applica@ons	
  across	
  smartphones,	
  tablets	
  and	
  other	
  
Internet-­‐connected	
  devices.	
  Its	
  offerings	
  are	
  targeted	
  at	
  telecom,	
  cable	
  and	
  
media	
  providers	
  who	
  are	
  looking	
  for	
  solu@ons	
  that	
  address	
  the	
  discovery,	
  
delivery	
  and	
  mone@za@on	
  of	
  “over-­‐the-­‐top”	
  apps	
  and	
  services.	
  
	
  	
  
Specifically	
  tailored	
  to	
  meet	
  service	
  provider’s	
  needs,	
  mPortal	
  products	
  are	
  
designed	
  to	
  extend	
  brand	
  and	
  presence	
  to	
  connected	
  devices,	
  making	
  it	
  fun	
  
and	
  easy	
  for	
  users	
  to	
  discover	
  and	
  interact	
  with	
  communica@on,	
  
collabora@on,	
  entertainment,	
  social	
  and	
  business	
  apps	
  from	
  any	
  of	
  their	
  
mobile	
  devices.	
  
	
  	
  
As	
  a	
  total	
  solu@on	
  provider,	
  mPortal	
  eliminates	
  the	
  complexi@es	
  involved	
  in	
  
launching	
  a	
  mobile	
  offering.	
  Using	
  mPortal	
  as	
  a	
  strategic	
  partner,	
  customers	
  
can	
  focus	
  on	
  their	
  core	
  business	
  and	
  rely	
  on	
  mPortal	
  to	
  provide	
  its	
  exper@se	
  
in	
  launching	
  revenue-­‐genera@ng	
  mobile	
  experiences.	
  
	
  	
  
Our	
  customers	
  to	
  date	
  include	
  many	
  of	
  the	
  world’s	
  leading	
  companies	
  such	
  as	
  
AT&T,	
  Bright	
  House	
  Networks,	
  Cablevision,	
  Comcast,	
  Cricket	
  
Communica@ons,	
  Cox	
  Communica@ons,	
  Disney	
  Mobile,	
  Mobile	
  ESPN,	
  Reliance	
  
Infocomm,	
  TELUS,	
  TV	
  Guide,	
  Time	
  Warner	
  Cable,	
  and	
  Verizon	
  Wireless.	
  	
  
17
Contact Us!


sales@mportal.com
www.mportal.com
www.mportal.com/blog
Linkedin.com/company/mportal
@mportal

18

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Going Over-the-Top with SPRINGBOARD Media #secondscreen

  • 1. SPRINGBOARD Media Solution Overview March 2014 RIDING THE OVER-THE-TOP WAVE
  • 2. Who is mPortal? The Mobility Experts! Enabling Connected Experiences® Delivering superior mobile and connected device experiences for the past 14 years. 2
  • 3. What We Do We enable service providers - including Mobile and Cable Operators - to deliver communication, collaboration and entertainment services to Internet-connected devices. 3
  • 4. Powered by SPRINGBOARD® Our SPRINGBOARD software platform integrates, unifies, manages and delivers service provider’s mobile apps & services to their subscribers, along with a superior user experience. 4
  • 5. SPRINGBOARD – How it Works SPRINGBOARD consists of mobile device software (UI) and a cloud-based management platform (UX.) Connected Experiences TV Everywhere Second Screen Unified Portal Self Care App Store SPRINGBOARD extends branded presence through compelling user experiences on mobile phones, tablets, desktops, TVs, and other connected devices. SPRINGBOARD is offered as a cloud-based managed service and is a secure, highly available, global, and scalable platform. SPRINGBOARD integrates with a variety of disparate systems to pull in content and services and delivers them as cohesive user experiences. 5
  • 6. Introducing SPRINGBOARD Media
 TV Everywhere & Second Screen Experiences SPRINGBOARD Media offers a superior user experience for discovery and search of TV & video. •  Deep Social Integration •  Video on Demand •  Trailers/Clips •  Group Chat •  Notifications 6
  • 7. SPRINGBOARD Media – How it Works The cloud-based platform integrates with multiple content sources to deliver a consistent and dynamic experience. CUSTOMER SOURCES SPRINGBOARD MEDIA (CLOUD) CUSTOMER  CMS   AUTHENTICATION/ ENTITLEMENT   Data Sources APIs SPRINGBOARD MEDIA CLIENTS EPG  /  SCHEDULE   EXTERNAL SOURCES VIDEO  SOURCES   CONNECTED DEVICES “Thin Clients” “Thin Clients” SOCIAL  MEDIA   WEB CONSOLE Customer mPortal Ops ADVERTISING  SYSTEM   7
  • 8. SPRINGBOARD Media Building Blocks SPRINGBOARD Media is based on building blocks that enable content and service providers to quickly launch compelling and engaging video experiences across connected devices. •  •  Over 20 building blocks for features that are common to video and social TV apps FAVORITES   MANAGER   BOOKMARK   MANAGER   GEOLOCATION   MANAGER   REMINDERS   MANAGER   SEARCH   AUTHENTICATION   MANAGER   Synchroniza@on   MANAGER   EVENT   SCHEDULER   SOCIAL   RECOMMENDATIONS   SOCIAL  TREND   ANALYZER   CHAT   MANAGER   NOTIFICATION   SERVER   A white label user experience (ScreenBee) that can be branded / customized to fit the customer needs •  Open APIs allow service providers to build their own user experience •  Cloud based solution minimizes the capital investment and risk •  Integration with existing systems delivers seamless user experience (SAMPLE  BUILDING  BLOCKS)   8
  • 9. Second Screen Applications SPRINGBOARD Media enables the following Second Screen applications: •  Discover Content (‘What to Watch’) –  Helps user identify what to watch on TV or on Demand based on a variety of sources including traditional guides, social media, usage analysis, and much more •  Socialize and Interact with Content –  While watching content on their TV or their device, users can socialize with others and engage with the content in various ways •  Watch Content –  Once users find what they want to watch (live or on-demand), they can watch it on their connected device as long as they have the right to do so 9
  • 10. Content Discovery – Live TV A myriad of social and traditional content discovery options help users find the live TV shows they want to watch. •  See which friends are online and discover the shows they like •  See fans of a show airing now •  Search for a specific show by name or genre •  Find out “what’s on” right now on your TV •  Discover trending shows 10
  • 11. Content Discovery – On Demand Content Helps users find On-Demand content available through their service provider or other online sources. •  Find shows by category/ genre •  View ‘promoted’ content •  View recommendations based on preference & history •  Find shows on favorite channel •  Save and retrieve favorites 11
  • 12. Complementary Program Information More content and metadata improves the experience and strengthens loyalty. Handy tools increase engagement and simplify discovery. •  Program description & information •  Episodes and air dates •  Reminders prior to show times •  Cast photos and bios •  Twitter Feeds 12
  • 13. Video Streaming Integrates video clips from multiple sources, including second screen content that complements live TV viewing. •  Video can be shared on social media sites •  Bookmarks track playback so users can continue where they left off •  Clips can be stored as favorites 13
  • 14. Social Integration & Interactions Deep integration into Facebook and Twitter are the basis for a social TV experience. •  Sign-on and authentication using Facebook •  Access a list of all Facebook friends •  See their favorite shows, and which you have in common •  Discovered an interesting show, find out who else likes it with one click •  Setup a private group chat about a show 14
  • 15. Synchronizing Content with TV Create a more engaging experience by synchronizing images, polls, videos and almost any 3rd party content (ads, etc.) into the programming lineup. •  Easy to use dashboard provides total control over the content and timing •  Changes can be made in real-time during the broadcast •  All interactions are saved and replayed for on-demand viewers •  Any number of programs can be enhanced with interactions simultaneously 15
  • 16. SPRINGBOARD Media Benefits Helps content and service providers strengthen their core values and tap new promotional and revenue opportunities without giving up control. •  Drives more TV viewing by offering more powerful content discovery options •  Increases reach by providing viewers what they want, when/where they want it •  Improves loyalty through engagement and social interactions •  Supports business decisions by understanding consumer behavior •  Provides control over the user experience and content •  Ensures brand consistency across all viewing experiences SPRINGBOARD Media “ScreenBee” demonstration: http://www.mportal.com/ springboard-media/ 16
  • 17. Company Overview mPortal,  founded  in  2000,  focuses  on  providing  superior  end  user  experiences   for  mobile  content  and  applica@ons  across  smartphones,  tablets  and  other   Internet-­‐connected  devices.  Its  offerings  are  targeted  at  telecom,  cable  and   media  providers  who  are  looking  for  solu@ons  that  address  the  discovery,   delivery  and  mone@za@on  of  “over-­‐the-­‐top”  apps  and  services.       Specifically  tailored  to  meet  service  provider’s  needs,  mPortal  products  are   designed  to  extend  brand  and  presence  to  connected  devices,  making  it  fun   and  easy  for  users  to  discover  and  interact  with  communica@on,   collabora@on,  entertainment,  social  and  business  apps  from  any  of  their   mobile  devices.       As  a  total  solu@on  provider,  mPortal  eliminates  the  complexi@es  involved  in   launching  a  mobile  offering.  Using  mPortal  as  a  strategic  partner,  customers   can  focus  on  their  core  business  and  rely  on  mPortal  to  provide  its  exper@se   in  launching  revenue-­‐genera@ng  mobile  experiences.       Our  customers  to  date  include  many  of  the  world’s  leading  companies  such  as   AT&T,  Bright  House  Networks,  Cablevision,  Comcast,  Cricket   Communica@ons,  Cox  Communica@ons,  Disney  Mobile,  Mobile  ESPN,  Reliance   Infocomm,  TELUS,  TV  Guide,  Time  Warner  Cable,  and  Verizon  Wireless.     17