From the National Association of Home Builders International Builders Show 2014: Carol Morgan, author of Social Media 3.0, and two builder marketing VPs will share social media campaign successes—and challenges—in this fast-paced session. Find out how to use Facebook, Pinterest and your blog or website to launch campaigns that encourage opt-in participation, engagement and likes. These social media savvy, building industry experts will discuss goal setting, sites to use, how to promote and how to measure ROI so that you can avoid that next embarrassing social media faux pas.

1. From Faux Pas to Woo-Hah:
Social Media Case Studies
FEBRUARY 6, 2014 | 11:30 AM – 12:00 PM
Presenters:
Corrine Bachman // French Brothers, Alamogordo, NM
Janette Hawkins // Keystone Custom Homes, Lancaster, PA
Carol Morgan // mRELEVANCE, Cartersville, GA

2. Speaker Contacts:
Corrine Bachman
Janette Hawkins
Carol Morgan
French Brothers
Keystone Custom Homes
mRELEVANCE, LLC
Head Shot
1010 Zuni Rd
Alamogordo NM 88310
(575) 437-7134
corrine@frenchbrothers.com
Head Shot
227 Granite Run Drive
Suite 100
Lancaster, PA 17601
717-464-9060x215
janetteh@keystonecustomhome.com
50 Shotgun Road
Cartersville, GA 30121
770.383.3360x20
carol@mrelevance.com

3. Pinspiring Dream Home Contest

4. People of Hope

5. Campaign Goals: Pinspiring Dream
Home Contest
 Increase awareness of French Brothers Homes
and their recent NHQ Award.
 Increase traffic to the website.
 Increase traffic to the newly created Pinterest
page and other social media sites.
 Showcase variety of design options available
when building with French Brothers.

6. Campaign Goals: People of Hope
 Spread awareness of Homes for Hope and its trade
partners
 Raise money for Homes for Hope
 Increase interaction on Facebook and other social media
sites
 Increase likes on Facebook

7. Sites Used: Pinspiring Dream Home
Contest

8. Sites Used: People of Hope

9. Campaign Promotion: Pinspiring Dream
Home Contest

10. Campaign Promotion: People of Hope

11. Return on Investment:
 Pinspiring Dream Home Contest  People of Hope
(Jan. 8, 2014 – March 31, 2014):
(Nov. 25, 2013 – Jan. 31, 2014):
 Final stats TBD.
 Currently tracking:
 Website traffic
 Pinterest entries
 Pinterest followers
 Facebook followers, likes,
comments, etc.
 Number of new Facebook Likes
since campaign started: 598
new Likes (4,261 total Likes)
 Number of new Twitter
Followers: 34 (332 total
Followers)
 Total Facebook Shares on
People of Hope posts: 4
 Total Facebook Likes on People
of Hope posts: 131
 Most liked People of Hope post:
91 Likes, 6,070 saw it

14. Speaker Contacts:
Corrine Bachman
Janette Hawkins
Carol Morgan
French Brothers
Keystone Custom Homes
mRELEVANCE, LLC
Head Shot
1010 Zuni Rd
Alamogordo NM 88310
(575) 437-7134
corrine@frenchbrothers.com
Head Shot
227 Granite Run Drive
Suite 100
Lancaster, PA 17601
717-464-9060x215
janetteh@keystonecustomhome.com
50 Shotgun Road
Cartersville, GA 30121
770.383.3360x20
carol@mrelevance.com