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Who am I?
Maarten
Balliauw
@maartenballiauw




http://blog.maartenballiauw.be
 Save time and money
 Enable new scenarios
inefficiencies in traditional IT…
                                                            Allocated        Load Forecast
                                                          IT-capacities
                               “Under-supply“ of
                                  capacities
           IT CAPACITY



                         “Waste“ of                                       Fixed cost of IT-
                         capacities                                          capacities




 Barrier for
innovations                                 Actual Load



                                                             TIME
however, in a Cloud View
                                                                                  Load
                                                          Allocated IT           Forecast
                                                           capacities

                        No “under-supply“
          IT CAPACITY




                        Reduction of                                     Possible reduction
                        “over-supply“                                    of IT-capacities in
                                                                          case of reduced
                                                                                load
 Reduction
  of initial
investments
                                            Actual Load



                                                             Time
instant wins


                                                                                                      Average Usage




                                         Compute




                                                                                 Compute
Compute




                    Inactivity
                     Period                                      Average Usage
          Average                Usage
                     Time                                 Time                                 Time




On and off                               Scale fast, fail fast                   Burst scenarios
“IaaS”                     “PaaS”                 “SaaS”
Infrastructure-as-a-Service   Platform-as-a-Service   Software-as-a-Service
          host                       build                 consume
windows azure
datacenters around the world

                          Windows Azure
                          San Antonio, TX
                          Approx 477K sq ft, 27MW, uses recycled water for
                          cooling


                          Chicago, IL
                          707,000 square feet with critical power of 60
                          MW, uses water side economization, containers


                          Dublin, Ireland
                          Approx 570K sq ft, up to 27MW, uses outside air
                          for cooling.
Getting Started with
Windows Azure
service
package




service
package
 Provision Virtual Servers
 Deploy App Code
 Configure Network
                                                          service
                                                          package




                     new virtual server                                   new virtual server




                                          Server Rack 1   Server Rack 2
 Provision Virtual Servers
 Deploy App Code
 Configure Network
                              service
                              package
 Provision Virtual Servers
 Deploy App Code
 Configure Network
                              service
                              package
 Provision Virtual Servers
 Deploy App Code
 Configure Network




                               Network load-balancer
                                configured for traffic
multiple
languages
“Hello World”
Using PHP
2   6   92

    Scale
Pay Only For What
     You Use.
Staging &
Production
Focus on Apps,
not Infrastructure
building
 blocks
Storage Options
blob storage
blob storage
SQL Azure
SQL Azure
Tightly Coupled
Tightly Coupled
Loosely Coupled
Loosely Coupled
Loosely Coupled
Loosely Coupled
Service Bus
Queues
hybrid
building
 blocks
Developer
Guides
open source
                                   libraries
                                      Apache 2 License
                                      Multiple Languages
                                      Hosted on GitHub
                                      Contributions Welcome
 http://github.com/windowsazure
stackoverflow
 http://stackoverflow.com/questions/tagged/azure
An example: Mobistar
Three-day campaign
> 3mio unique visitors
Components used:
Compute
Storage
Caching
CDN
(Content Delivery Network)   Number of servers vs. actual load
An example: Syntra
Only uses the Access Control Service block
Reduces maintenance
No more identity integration issues

                                             Moodle


                                             Hosted Exchange


                                             Other apps
An example: myShopi
Uses a lot of the Windows Azure components
Mobile application to share shopping lists
iPhone, iPad, Android, WP7, Web, …
Needs a back-end!
Needs to scale!
An example: MyGet
Uses a lot of the Windows Azure components
“Scale fast, fail fast”
Get started.
http://WindowsAzure.com
& http://bit.ly/waztraining
MSDN Benefits                
Free Windows Azure for
Professional, Premium, and
Ultimate subscribers
Student Benefits
      Lieve Goedhuys
         lieveg@microsoft.com
AZUG.BE – Azure User Group Belgium
Monthly session around a Windows Azure related topic
National & international speakers
Community driven
www.azug.be
Code d’Azure
Introduction to Windows Azure
March 20, Kontich
Register: www.azug.be
What to remember?
Cloud is here to stay
Windows Azure is
Application services
Storage services
Foundation / integration services
Cloud is not all-or-nothing
Quick wins
On and Off
Scale fast, fail fast
Peak scenarios
Start today – www.azure.com
Windows Azure and the cloud: What it’s all about

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Windows Azure and the cloud: What it’s all about

Notes de l'éditeur

  1. To build an application or solution in a legacy world, you have to think about network, OS, storage, and scale. But they have little to do with what you really want to build, an application.But what if there were a different way.
  2. Talking points:Some applications are perfect matches for a cloud model.<click> On and off scenarios are typically applications that perfectly fit in a cloud model. Imagine processes that only run for an hour a day, or a day per month, or once a year. We have a client who does school registrations for some schools, ensuring no parents have to stay in tents and have to wait until registration opens. Their engine calculating who gets priority in registering ther children in a school typically runs for 5 hours, twice a year. They use Windows Azure to host that flow and only pay for 10 hours of sever use, yearly. Or, in money terms: just below 2 EUR per year.<click> Scale-fast, fail fast scenarios are also common indicators for working with a cloud platform. By scale fast, we are talking not only about the Facebooks and Twitters in this world, but also incubator ideas. Imagine you have an idea for an application, for example one where users can request an offer for some products. Why not go ahead and build that app, and hosting on Windows Azure? If it works out and gives value, keep it running. If after 2 months nobody used it, simply trash it: fail fast. The idea had a chance to prove itself. In non-cloud scenarios where servers had to be bought, chances are this idea would have never been tested. Scale-fast, fail-fast is all about stimulating innovation: testing ideas, apart from developing them, costs little compared to what they may bring in revenue afterwards.<click> Burst scenarios, predictable and non-predictable, are another scenario. Imagine you run a campaign, you know you’ll have more users at that time. Simply add some resources in the cloud platform and remove them again afterwards. Also unpredictable bursts are a good scenario: if you sometimes have peak usage on your apps, host them in a cloud. Windows Azure can scale up when needed and scale back when no longer needed.Do remember other scenarios are possible as well. These are just three scenarios where, if you recognize your app in one of them, the cloud will be a perfect match and you will benefit in terms of stability, scalability and cost reduction.Note to speaker: if people ask about “autoscaling”: this is not supported out of the box but can easily be added. The new version of EntLib contains a ready to use block. Also, RealDolmen has developed a component that takes care of this.
  3. Talking points:This is Microsoft’s Northern Europe Datacenter (also known as Dublin). It is a so-called generation 3 datacenter, which means no “containerized” servers are in there. Instead, a large amount of racks are in the datacenter.Within RealDolmen, 2 persons have had the luck of being able to visit this datacenter on different times. Both came back, impressed, and could not stop talking about many of the environmental and security measures being taken. Unfortunately, those things are covered by an NDA. Some non-NDA items are, for example the fact that no one can enter the datacenter alone. Every room requires authentication, often with biometric scans. No human in the datacenter knows where which workload and thus your app resides within the datacenter. The datacenter decides this for itself based on security, privacy and load constraints.
  4. Talking points:The Chicago datacenter is double the size of the Dublin datacenter.It is a generation 4 datacenter, which means: containerized and more efficient.
  5. Talking points:When extra capacity is required in the datacenter, containers are “plugged” into the giant “USB ports” you see on this picture.
  6. Talking points:- No cooling is required: containers are cooled, not the empty space in between. A container typically is either compute (servers) or cooling. The ones inb the picture probably always are servers below, cooling in the upper container.
  7. Talking points:The amount of servers in a typical Microsoft datacenter is enormous. Imagine a few thousand server racks, stuffed with 1 U or ½ U servers all running a couple of virtual machines. Nobody but large companies like Microsoft can provide that amount of power in a central location.
  8. Demo: Hello World
  9. Demo: switch staging / production
  10. Demo: Connect tolocalblob storage usingCerebrata tools, show itssimilarto FTP/…Use VS and upload anuploaded file toblob storage (ASP.NET file upload  Blob storage)
  11. Demo: Create a database server on SQL AzureCreate a databaseExplain the firewall rukesShow the SL administrative UI
  12. DemoSendMessage
  13. Show developer guides on www.azure.com
  14. Talking points:To give you an example on how to combine blocks, look at a project we did with Mobistar. They had a campaign running for only 3 days with > 3mio unique visitors. After these 3 days, the app was still live for 14 days just showing a thank you page.To handle that load, a series of Compute instances on Windows Azure were used, a virtual server farm with a large number of services used on demand. For example, during nights we only had 2 servers running, at peak moments we scaled to > 50 servers. This resulted in an average consumption of compute resources which was a lot lower than having to buy or rent 50+ servers the whole time. I can not disclose the actual # of servers, but the total Windows Azure invoice (just the resources used) was only USD 580. Including VAT. FOR 50+ SERVERS!!!Next, we of course required storage. Some GB were used, but at USD 0.12 per month those were not expensive.Caching was used: session state for users had to be distributed over multiple servers, the caching block offers this functionality.CDN, the Content Delivery Network, was used to host images, CSS and JavaScript. Why bother the compute instances with static file hosting?
  15. Talking points:Not only scaling out can be a reason to move to Windows Azure. For Syntra, we have a solution which uses the Access Control component to have users authenticate on their Active Directory from different applications like a hosted Exchange, a PHP-based Moodle installation, ...This solution does not require open firewall ports, minimal maintenance.This solution costs them 30 EUR per year. Including VAT.
  16. Talking points:Another example is MyGet.MyGet uses a lot of the components in Windows Azure. It is a software-as-a-service, meaning anyone out there can use this application and eventually pay for using it.The business model was uncertain: would it work? Would people like it and use it? Or was it doomed from the start?To cover that uncertainty, Windows Azure was the platform of choice: it provides a rich set of services (compute, storage, access control, database, a global deployment on 2 continents, ...).Running in 2 datacenters globally, MyGet only costs 150 EUR incl. VAT in pure computational resources. Or 5 EUR per day. This means, if the application would have proven not to work, letting it “fail” and taking it offline would be possible at any time, without the risk of having a few servers that were bought or leased for three years sitting idle.