Your Story Integrated
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This document discusses integrating a college or university's narrative across various communication channels like social media, blogs, and videos. It emphasizes defining the institution's narrative, understanding the target audience, and ensuring consistency of messaging while allowing for flexibility across different platforms. Examples are provided of schools that have successfully built their brands through engaging storytelling on social media and other online channels. The overall message is that a coordinated, authentic narrative can enhance a school's reputation when shared through multiple integrated communications.
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Your Story Integrated
- 1. STORY? WHAT’SYOUR IntegratingYour Narrative Across Channels 3.21.14 | #casesmc Ma’ayan Plaut | @plautmaayan Manager, Social Strategy & Projects | Oberlin College
- 2. Defining Narrative @plautmaayan | #casesmc
- 3. Who AreYou:TheTest ofTime Flickr user @whereisyourmind – CC BY-NC-SA 2.0@plautmaayan | #casesmc
- 4. DoYou Sound LikeYou? Flickr user @girlwithbutterflywings – CC BY-NC-ND 2.0@plautmaayan | #casesmc
- 5. Talk & Listen @plautmaayan | #casesmc
- 6. Social Media ≠Your Narrative Social media Your story @plautmaayan | #casesmc
- 7. Social is Part of Your Narrative Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
- 9. Relevance Flickr user @linkwize – CC BY-NC-ND 2.0@plautmaayan | #casesmc
- 10. Relevance Flickr user @juditk– CC BY-ND 2.0@plautmaayan | #casesmc
- 11. Our Cast Flickr user @elemsee – CC BY-NC-SA 2.0@plautmaayan | #casesmc
- 12. Your InternalTeam Flickr user @toomuchdew– CC BY- NC-ND 2.0@plautmaayan | #casesmc • Who are they? • What do they do? • How can they help?
- 13. Your Audience Flickr user @rosapomar – CC BY- NC-ND 2.0@plautmaayan | #casesmc • Authenticity • Vanity • Rarity • Variety
- 14. Your School Flickr user @daveb – CC BY 2.0@plautmaayan | #casesmc • A setting • A feeling • A catalyst
- 15. Character Shifts Flickr user @Gamma-Ray Production – CC BY-ND 2.0@plautmaayan | #casesmc
- 16. History: Research @ UC @plautmaayan | #casesmc http://ucresearch.tumblr.com
- 17. History: Social Justice & Activism @plautmaayan | #casesmc http://home.oberlin.edu/home/2013/08/07/a-road-to-freedom
- 18. http://www.colgate.edu/alumni/year-of-13-challenge Traditions: Year of ‘13 @plautmaayan | #casesmc
- 19. http://www.sharethewonderful.org Traditions: Share the Wonderful @plautmaayan | #casesmc
- 20. http://instagram.com/meetabobcat People: Meet A Bobcat @plautmaayan | #casesmc
- 23. http://on.fb.me/1pAmx3i People: Students of UConn @plautmaayan | #casesmc
- 24. Social at its Finest Social Media Your Story Social Media Your Story Social Media Your Story @plautmaayan | #casesmc
- 25. Social Media,The Originator @plautmaayan | #casesmc
- 26. Social Media,The Informer @plautmaayan | #casesmc http://bit.ly/1cwEYg0
- 27. Flickr user @najeebkhan2009 – CC BY-NC-SA 2.0 Not always pretty… @plautmaayan | #casesmc
- 28. @plautmaayan | #casesmc KnowYour Highs & Lows Flickr user @normanbleventhalmapcenter – CC-BY 2.0
- 29. https://www.facebook.com/events/183129988394607/ When It’sYou, But… #nofilter @plautmaayan | #casesmc
- 30. When It’sYou, But… #nofilter @plautmaayan | #casesmc
- 31. When It’sYou, But… #nofilter @plautmaayan | #casesmc
- 32. When It’sYou, But… #nofilter @plautmaayan | #casesmc
- 33. When It’sYou, But… #nofilter @plautmaayan | #casesmc
- 34. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
- 35. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
- 36. http://hamilton.edu/thescroll Embrace the Negative: Hamilton College @plautmaayan | #casesmc
- 37. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
- 38. Embrace the Negative: Hamilton College http://hamilton.edu/thescroll@plautmaayan | #casesmc
- 40. http://instagram.com/herewegosaints Trust: Here We Go Saints @plautmaayan | #casesmc
- 41. http://blogs.oberlin.edu Trust: Oberlin Blogs @plautmaayan | #casesmc
- 42. http://www.oswego.edu/about/video/kwame.html Collaborative: The Bucket List @plautmaayan | #casesmc
- 43. http://youtu.be/otByzoC-7zQ Collaborative: Change the World @plautmaayan | #casesmc