1. Twitter 101

3. This is Australia We are 2.39 % of users We contribute 2.63 % total tweets (0.64% from Sydney – top 10 city) We count for 1.8% of traffic Twitter is the 12th most visited website in Australia Source: Sysomos http://www.sysomos.com/insidetwitter/geography

4. > 50 million tweets per day globally 10 billion tweets sent by March 2010

5. When to use it Customer service @bigpondteam @askseesmic Promotion @Zappos @iSpyLevis Broadcast @smhnews @sydtraffic_city Celebrities @stephenfry Personal/Networking @servantofchaos @ozdj Dell Follow Dell on Twitter

6. When to use it Monitor mentions Monitter Interactive Chats/Back chats #eventprofs Summary Tweet Chat #adtechsf #smx Search engine Twitter search TV @abcqanda #masterchef #origin #melbournecup

7. #hash tags connect conversations #smx Prefix a keyword with # to join the conversation #adtechsf

8. Get started Your first steps on Twitter

9. Upload a profile image (stylised logo, photo, hero pic) Secure a username Write a bio and link to a page with more information Write an introductory tweet (acknowledge if you’re in for a slow start)

10. For multiple search terms, put quotations around exact phrases Search by location

11. Enter search query and hit enter Save the search to your dashboard

12. Retweet interesting and relevant information Follow other accounts Share your information Start conversations Have some fun!

13. Mandi Bateson | Digital Director | @mab397