The assignment calls for the creation of a Facebook ad that will promote Digital PR Certification Program for Digital Marketing Practitioners.

1. Assignment # 1
Click! Online Advertising
Agatep-General, Kevin Keith
Atienza, Kristoffer
Bautista, Jan
Cortes, Michelle

2. Assignment Instructions
Before working on the assignment, please remember to refer to the Click! Online Advertising Framework, as this will be the main
foundation of your work. NOTE: For every every step of the process that you complete, please take a screenshot and then
compile the images into a folder. Please submit these along with the rest of your output. Note that this assignment will be
done by group. For your reference, we will be posting a document of your groupings.Also, since this assignment will be
dealing with Facebook ads, you may use your own Facebook accounts to follow the steps in creating a Facebook ad and
taking screenshots of every step. Discuss among your group whose screenshots will be submitted, as only one set of shots is
needed per group. For your reference, you may review the lesson on Facebook Advertising to help you with this
assignment. Keep in mind that you'll be working on the marketing brief of Digital PR. You can also view this brief at the
bottom of Assignment 1 in the Lessons page.

3. Additional Instructions and URL for
Assignment #1
Hello, Here's the URL information that your group will be assigned to for the instruction in
Assignment 1. Please note that each group is assigned with separate URLs or landing page
for your FB Ad campaign that we will run on your behalf once you've completed and
submitted the assignment 1 output.
http://digitalprcertificationprogram.weebly.com/
Agatep-General, Kevin Keith
Atienza, Kristoffer
Bautista, Jan
Cortes, Michelle

4. #1. Logon to your Facebook
Account

5. 2. Click the “Advertising” link
below the page (see image below)

6. 3. Click “Create an Ad”

7. 4. Fill in forms
• Fill in pertinent
information in fields to
target your audience
where the ad will show
up on users’ profile
pages. On this one, fill
in with the URL target
address where FB users
will proceed after they
click your ad.

8. Add headline, Body text, and
image for the ad

9. It’s now time to choose
your audience who will
see your ad
It would be useful to organizers of the
event to target specific demographical
features and geographical relevance.
In this case, we specifically targeted
cities in Metropolitan Manila and
specified the age of 22 – 55 as per
client’s recommendation.

10. Indicate your target’s
interest
Since this is specific to PR practitioners
in the field of Digital Marketing, it
would only make sense that – aside
from CEOs and Marketing Executives –
to target people who are in Sales-
related field.
We also targetted bloggers, politicians,
people who are concerned in crisis
management, entrepreneurs, and
those who are also involved in
promotions and events.

11. 5. Set your budget
I am not sure how to change currency
but since I’ve made Facebook ads
before, my default banknote is Peso,
(PhP).
I converted the assignment required,
US$10 to PhP420 (whereas, US$1 =
PhP42).
I also put our pricing to Cost per Click
(CPC) and gave a PhP2.57 per click
rate. (Note: Facebook disallows the
unit “0.01” as we received error in
processing our ad. We also took note
that Facebook didn’t process our ad
when the budget was pegged only at
PhP420. The error didn’t appear
anymore when we placed the budget
to PhP1,000.00)

12. 6. Review Your Ad
There’s nothing better to do than to be
sure your ad gets maximum exposure
and cost. Edit and review your entries
and details.
As soon as you’ve edited your work,
hit “PLACE ORDER”

13. 7. Wait for Facebook to Approve
the ad you submitted.

14. Good job!
BUT HERE ARE SOME INSIGHTS
LEARNED…

15. In the course of making the
assignments, I came across these…
Error: Budget too low Error: Ad Bid too low

16. Insights
• Your ad budget has a higher minimum than
US$10
• Your Ad bid cannot be 0.01 whether in dollars
or in Pesos.
• Use original images. Facebook can tag your ad
and black list it.
• Edit. Edit. Edit. Your ad, your bad grammar
can overshadow the real value of your
product.

17. Agatep-General, Kevin Keith
Atienza, Kristoffer
Bautista, Jan
Cortes, Michelle
FINISH.

18. Assignment # 1
Click! Online Advertising
Agatep-General, Kevin Keith
Atienza, Kristoffer
Bautista, Jan
Cortes, Michelle