You only have one reputation. Make sure you are monitoring it on the web and in your social media feeds.

1. SOCIAL MEDIA IN THE
WORKPLACE
Personal to Public

2. KIAR OLSON
Director of New Media & Bacon Lover
Element
@macdesign13
macdesign13.wordpress.com
goelement.com
#SocMedAtWork

3. WHAT IS SOCIAL MEDIA?

4. WHAT IS SOCIAL MEDIA?
The best way to define social media is to break
it down. Media is an instrument on
communication, like a newspaper or a radio, so
social media would be a social instrument of
communication.

5. TYPES OF SOCIAL MEDIA
twitter facebook youtube Flickr LinkedIn
myspace delicious Pinterest WordPress Blogger

6. HOW DO I KNOW?

7. BUSINESS OR PERSONAL?

8. BUSINESS OR PERSONAL?
• Should you keep separate profiles for business and personal
use?

9. BUSINESS OR PERSONAL?
• Should you keep separate profiles for business and personal
use?
• Should I follow back everyone who sends me a request?

10. BUSINESS OR PERSONAL?
• Should you keep separate profiles for business and personal
use?
• Should I follow back everyone who sends me a request?
• Can I have to many followers?

11. BUSINESS OR PERSONAL?
• Should you keep separate profiles for business and personal
use?
• Should I follow back everyone who sends me a request?
• Can I have to many followers?
• Should I post photos or video?

12. BUSINESS OR PERSONAL?
• Should you keep separate profiles for business and personal
use?
• Should I follow back everyone who sends me a request?
• Can I have to many followers?
• Should I post photos or video?
• Should I post my resume?

13. DO EMPLOYERS CHECK?
2010 Jobvite Social Recruiting Survey

14. DO EMPLOYERS CHECK?
• Will
my employer or future employer check out my social
media profiles?
2010 Jobvite Social Recruiting Survey

15. DO EMPLOYERS CHECK?
• Will
my employer or future employer check out my social
media profiles?
• YES! 92% will!
2010 Jobvite Social Recruiting Survey

16. NOT A GOOD IDEA TO POST

17. NOT A GOOD IDEA TO POST

18. RULES TO FOLLOW

19. RULES TO FOLLOW
1. Never post anything that you would feel
uncomfortable discussing in the lunchroom at
work. I often go further and say if you wouldn’t be
comfortable sharing with your grandmother, spouse, and boss
what you have posted online, then you should probably re-
think the post.

20. RULES TO FOLLOW
1. Never post anything that you would feel
uncomfortable discussing in the lunchroom at
work. I often go further and say if you wouldn’t be
comfortable sharing with your grandmother, spouse, and boss
what you have posted online, then you should probably re-
think the post.
2. Don’t post confidential information online,
regardless of your privacy settings. Privacy settings
change often and are misunderstood. Treat all of your
accounts as if they were completely public and you shouldn’t
run into any of these problems down the road. The old “I
thought I had my privacy settings turned on” doesn’t hold up
in a job interview.

21. RULES TO FOLLOW
1. Never post anything that you would feel
uncomfortable discussing in the lunchroom at
work. I often go further and say if you wouldn’t be
comfortable sharing with your grandmother, spouse, and boss
what you have posted online, then you should probably re-
think the post.
2. Don’t post confidential information online,
regardless of your privacy settings. Privacy settings
change often and are misunderstood. Treat all of your
accounts as if they were completely public and you shouldn’t
run into any of these problems down the road. The old “I
thought I had my privacy settings turned on” doesn’t hold up
in a job interview.
3.Sanitize. If you have explicit photos of you online, have
posted inappropriate content, or are friends with the “wrong
crowd,” it’s never too late to start to make it better. Start by
removing the offending photos and posts, then let your
“friends” know your new approach to social media.

22. RULES TO FOLLOW
1. Never post anything that you would feel 4. Promote the good. Now start posting photos and
uncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. This
work. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about your
comfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on what
what you have posted online, then you should probably re- you are working on for school or work.
think the post.
2. Don’t post confidential information online,
regardless of your privacy settings. Privacy settings
change often and are misunderstood. Treat all of your
accounts as if they were completely public and you shouldn’t
run into any of these problems down the road. The old “I
thought I had my privacy settings turned on” doesn’t hold up
in a job interview.
3.Sanitize. If you have explicit photos of you online, have
posted inappropriate content, or are friends with the “wrong
crowd,” it’s never too late to start to make it better. Start by
removing the offending photos and posts, then let your
“friends” know your new approach to social media.

23. RULES TO FOLLOW
1. Never post anything that you would feel 4. Promote the good. Now start posting photos and
uncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. This
work. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about your
comfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on what
what you have posted online, then you should probably re- you are working on for school or work.
think the post.
5. Don’t brag about, or admit to, anything even
2. Don’t post confidential information online, close to a crime. It’s very easy to jump to conclusions
regardless of your privacy settings. Privacy settings online, so even if you are innocent, don’t do it.
change often and are misunderstood. Treat all of your
accounts as if they were completely public and you shouldn’t
run into any of these problems down the road. The old “I
thought I had my privacy settings turned on” doesn’t hold up
in a job interview.
3.Sanitize. If you have explicit photos of you online, have
posted inappropriate content, or are friends with the “wrong
crowd,” it’s never too late to start to make it better. Start by
removing the offending photos and posts, then let your
“friends” know your new approach to social media.

24. RULES TO FOLLOW
1. Never post anything that you would feel 4. Promote the good. Now start posting photos and
uncomfortable discussing in the lunchroom at messages that you DO want the whole world to see. This
work. I often go further and say if you wouldn’t be could be tasteful photos, insightful comments about your
comfortable sharing with your grandmother, spouse, and boss industry, reports on local events, or even comments on what
what you have posted online, then you should probably re- you are working on for school or work.
think the post.
5. Don’t brag about, or admit to, anything even
2. Don’t post confidential information online, close to a crime. It’s very easy to jump to conclusions
regardless of your privacy settings. Privacy settings online, so even if you are innocent, don’t do it.
change often and are misunderstood. Treat all of your
accounts as if they were completely public and you shouldn’t
run into any of these problems down the road. The old “I 6. Remove postings by others that may get you in
thought I had my privacy settings turned on” doesn’t hold up trouble. It’s not only the information that you post that
in a job interview. could damage your reputation. Watch what people post on
your profile and remove or edit as necessary.
3.Sanitize. If you have explicit photos of you online, have
posted inappropriate content, or are friends with the “wrong
crowd,” it’s never too late to start to make it better. Start by
removing the offending photos and posts, then let your
“friends” know your new approach to social media.

25. RULES TO FOLLOW
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

26. RULES TO FOLLOW
7. Be considerate when you are posting things.
Don’t set out to try and embarrass your friends. It may be
funny now, but it may hurt them (and you) when it comes to
career opportunities.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

27. RULES TO FOLLOW
7. Be considerate when you are posting things.
Don’t set out to try and embarrass your friends. It may be
funny now, but it may hurt them (and you) when it comes to
career opportunities.
8. Monitor your information. Google your name often,
look for new photos, see what people are saying about you. If
you know what’s out there you can take action if necessary.
You don’t know what you don’t know.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

28. RULES TO FOLLOW
7. Be considerate when you are posting things.
Don’t set out to try and embarrass your friends. It may be
funny now, but it may hurt them (and you) when it comes to
career opportunities.
8. Monitor your information. Google your name often,
look for new photos, see what people are saying about you. If
you know what’s out there you can take action if necessary.
You don’t know what you don’t know.
9. Don’t use social media during work hours,
unless it’s a part of your job. Granted, this one is more
of a “keep your job” than “get a job” tip, but still equally as
relevant.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

29. RULES TO FOLLOW
7. Be considerate when you are posting things.
Don’t set out to try and embarrass your friends. It may be
funny now, but it may hurt them (and you) when it comes to
career opportunities.
8. Monitor your information. Google your name often,
look for new photos, see what people are saying about you. If
you know what’s out there you can take action if necessary.
You don’t know what you don’t know.
9. Don’t use social media during work hours,
unless it’s a part of your job. Granted, this one is more
of a “keep your job” than “get a job” tip, but still equally as
relevant.
10. Be careful as you mix your personal and
professional contacts online. Be sure to pause and
think that you have to see these people every day, you may
not want to be online friends.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

30. RULES TO FOLLOW
7. Be considerate when you are posting things. 11. Don’t disclose personal information that you
Don’t set out to try and embarrass your friends. It may be are not comfortable having in the public domain.
funny now, but it may hurt them (and you) when it comes to This can include your cell phone number, address, full birth
career opportunities. date, etc.
8. Monitor your information. Google your name often,
look for new photos, see what people are saying about you. If
you know what’s out there you can take action if necessary.
You don’t know what you don’t know.
9. Don’t use social media during work hours,
unless it’s a part of your job. Granted, this one is more
of a “keep your job” than “get a job” tip, but still equally as
relevant.
10. Be careful as you mix your personal and
professional contacts online. Be sure to pause and
think that you have to see these people every day, you may
not want to be online friends.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

31. RULES TO FOLLOW
7. Be considerate when you are posting things. 11. Don’t disclose personal information that you
Don’t set out to try and embarrass your friends. It may be are not comfortable having in the public domain.
funny now, but it may hurt them (and you) when it comes to This can include your cell phone number, address, full birth
career opportunities. date, etc.
8. Monitor your information. Google your name often, 12. Understand and raise your privacy settings.
look for new photos, see what people are saying about you. If Even tough your security settings are maxed out, always
you know what’s out there you can take action if necessary. assume your information and photos can be leaked. Security
You don’t know what you don’t know. settings have been known to vanish during platform upgrades
(Facebook), so check back often.
9. Don’t use social media during work hours,
unless it’s a part of your job. Granted, this one is more
of a “keep your job” than “get a job” tip, but still equally as
relevant.
10. Be careful as you mix your personal and
professional contacts online. Be sure to pause and
think that you have to see these people every day, you may
not want to be online friends.
http://davidhallsocialmedia.com/2011/02/02/reputationmanagement/

32. RESOURCES

33. RESOURCES
• Hootsuite.com • SocialMention.com
Manage multiple SM outlets Track your social media reach
• TweetDeck • ReactorSocial.com
Twitter client Social media stats and monitoring. (Business
only)
• goo.gl
URL shrinker • Twellow.com
Advanced search for Twitter
• NameChk.com
Profile name checker • Google Alerts
Saved keyword searches

34. EMERGENCY PLANS

35. EMERGENCY PLANS
• Look at the problem

36. EMERGENCY PLANS
• Look at the problem
• Accentuate the positive

37. EMERGENCY PLANS
• Look at the problem
• Accentuate the positive
• Directly deal with the issue

38. EMERGENCY PLANS
• Look at the problem
• Accentuate the positive
• Directly deal with the issue
• Don’t wait for time to pass

39. EMERGENCY PLANS
• Look at the problem
• Accentuate the positive
• Directly deal with the issue
• Don’t wait for time to pass
• Have a social media policy

40. EMERGENCY PLANS
• Look at the problem • Look at your options
• Accentuate the positive
• Directly deal with the issue
• Don’t wait for time to pass
• Have a social media policy

41. EMERGENCY PLANS
• Look at the problem • Look at your options
• Accentuate the positive • Delete comment or post
• Directly deal with the issue
• Don’t wait for time to pass
• Have a social media policy

42. EMERGENCY PLANS
• Look at the problem • Look at your options
• Accentuate the positive • Delete comment or post
• Directly deal with the issue • Post
a apology or positive
comment
• Don’t wait for time to pass
• Have a social media policy

43. EMERGENCY PLANS
• Look at the problem • Look at your options
• Accentuate the positive • Delete comment or post
• Directly deal with the issue • Post
a apology or positive
comment
• Don’t wait for time to pass
• Show your loyalty to
• Have a social media policy people or company
affected

44. KIAR OLSON
Director of New Media & Bacon Lover
Element
@macdesign13
macdesign13.wordpress.com
goelement.com