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Maximizing the Sponsorship Experience

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Maximizing the Sponsorship Experience i.e. Make it a cappuccino, not a to-go cup! Paul Hanscom, CAE March 23, 2006
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What would you like to learn today?
What is Sponsorship? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why should someone sponsor? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t be humble! ,[object Object],[object Object],[object Object],[object Object]
Who should you target? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Your Ammunition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Starting the Dialogue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Turn! ,[object Object],[object Object],[object Object],[object Object]
Secrets to Success ,[object Object],[object Object],[object Object],[object Object]
Building up to the Ask ,[object Object],[object Object],[object Object],[object Object]
Sponsor Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsor Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsor Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Top Shelf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
The Multiplier Effect i.e. adding the foam ,[object Object],[object Object],[object Object],[object Object],[object Object]
Plan of Attack ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Feedback to/from Sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Ongoing Communication with Sponsors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nurturing the Relationship ,[object Object],[object Object]
Get Sponsors to Help Promote Event ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions or additional ideas? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Maximizing the Sponsorship Experience

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