46. Simplify
• Can a new visitor find the donate
button within 2 seconds?
• Is the donate button:
– above the fold?
– big and colorful?
– surrounded by a sense of urgency?
57. 6 Week Goals
• Optimize donation form and
donor user-experience.
– Including email confirmation
• Create email solicitation and
social media timeline through
year-end.
• Implement changes from website
audit
58. 6 Month Goals
• Implement Drip Marketing
• New Website?
• Integrated Social Media Campaign
Audience Question: Have any of you NOT shopped online?Question: How many of you have gone to a website and left without buying because of the design or layout of a site?
From Decision Research
Stories/Photos with 2 children = -15%
Stories/Photos with 8+ children = -50%
Raised $690 million ONLINE during 2012 election cycle; saw a 49% increase after launching tweaked designs
The first Newton was released in August of 1993. They cost $700-900. Disappointing sales due to competition with Palm Pilot.Lessons learned, adapted and modeled to fit a need.