26. “Businesses have to put resources into the things that
matter.
“For us the cultural shift was realizing that we no longer
control many aspects of [book] presentation. PressBooks
doesn’t control them either. The consumer does. The
consumer chooses font, size, format, device – almost
everything. This includes print output.
“You can take that as a loss, or you can take it as a chance
to get back to putting more resources into what really
matters – creating outstanding content that is deeply
meaningful and important to your audience.”
Will Bergkamp,
Publisher & General Manager,
Fortress Press
31. 9.
Make your decisions based on what
is best for your business
(which hinges on making your
readers and authors happy)
32. “Moving to PressBooks is a matter of being able to put
time into the parts of the business that really matter.
When you do the math and calculate how much time an
average publishing person (editor, etc) puts into thinking
and making decisions about things that add no concrete
value to the business it is shocking.
“A tool like PressBooks, that efficiently and consistently
outputs the files you need when you need them takes a
major part of that waste off the table and allows it to be
refocused on the things that really matter.”
Will Bergkamp,
Publisher & General Manager,
Fortress Press