Hugh McGuire provides 10 thoughts on social media marketing. He discusses that marketing is making sure people who want your products find them, that social media is a strategy not a tool, and that the key is giving value to others by publishing good content, showing appreciation, and interacting with readers. He also emphasizes connecting with influencers and those they influence, avoiding douchebaggery, having discipline with blogging, and letting others talk about you online.

1. Ten Thoughts
about
Social Media Marketing

2. I’m Hugh McGuire.
I have blogs. Here is one:
http://hughmcguire.net
I have Twitter accounts. Here is one:
@hughmcguire

3. 1.
Marketing isn’t convincing people to buy your
stuff.
Marketing is making sure that the people who
want your stuff will find it.

4. 2.
Social media is not a tool.
It’s a strategy.

5. 3.
If you are using social media for business or
marketing you have to know:
a. who you want to connect with
b. why you want to connect with them ...
...then you have to figure out what you can do
to give them value.

6. 4.
Don’t blog to be known.
Blog to be knowable.

7. 5.
Figure out who the influencers are.
And who they are influenced by.
Interact with them.

8. 6.
Don’t be a social media douchebag.

9. 7.
Blogging effectively requires discipline.

10. 8.
When other people talk about you, Google
hears them.
And Google smiles upon those who are talked
about.

11. 9.
Spread the love.
Link out, retweet, show appreciation.

12. 10.
Social media works when you give value to
others, so:
a. publish good content
b. show appreciation for others
c. point to great stuff on the web
d. interact with your readers
c. care about your readers

13. Hugh McGuire
some places to find me online:
http://hughmcguire.net
Twitter: @hughmcguire
http://librivox.org
http://bitesizeedits.com
http://blog.bookoven.com
http://mediahacks.org