Presentation to journalists in Singapore. This part covers Storify, Instagram, YouTube and WordPress. Download PPT to get the notes and the URLs. March 19-23, 2012. (Part 3 of 4.) Part 1 covers concepts and definitions. Part 2 covers Twitter, Tumblr and Pinterest. Part 4 covers Facebook, Google+ Hangouts, and LinkedIn.

1. SOCIAL
MEDIA
A GUIDE FOR JOURNALISTS
PART 3 OF 4

2. TODAY’S* TOP SM TOOLS
 Twitter  Instagram
 Tumblr  YouTube
 Pinterest  WordPress
 Storify  Facebook
* This list will change

4. Example: The Washington Post used Storify as part of its coverage of this news event.

5. Example: All of the quotes and photos came from Twitter.

6. STORIFY: WHAT IS IT?
A tool that makes it easy to create and
update a string or stack of items from
various sources
Items can come from Twitter, YouTube, etc.
Text can be inserted between items to add
context, to explain
A Storify can be embedded in a blog post
or Web page on your own site

7. Sign up for Storify (free) at storify.com
and make a “Storify” immediately

8. The icons at
the top enable
you to quickly
find and add
items from
popular social
media sites.

9. Example:
After selecting
YouTube,
a search for
syria
(18 March 2012)

10. STORIFY: BEST USES
 Breaking news
 Social movements
 Internet humor and memes
 Reaction stories
 Weather events
Source: Poynter.org

11. Weather events provide a good opportunity for using Storify to curate user-generated content.

12. Image below: From Twitter. At right, note the different kinds of weather stories covered.

13. By embedding a
Storify on
your news
organization’s
website, you
maintain your
own brand.
Example: The blog of
Reuters journalist
Anthony De Rosa.
http://blogs.reuters.c
om/anthony-derosa

14. De Rosa wrote a
personal account
of how he
followed the
London riots
(August 2011) via
social media.
Example: The blog of
Reuters journalist
Anthony De Rosa.
http://blogs.reuters.c
om/anthony-derosa

15. STORIFY
More than any other tool, Storify
exemplifies curation.

16. STORIFY
More than any other tool, Storify
exemplifies curation.
To use Storify well:
Don’t just tell a story—enhance
people’s understanding of a story.

17. STORIFY
More than any other tool, Storify
exemplifies curation.
To use Storify well:
Don’t just tell a story; enhance
people’s understanding of a story.
Never succumb to random
copy/pasting!

19. INSTAGRAM
 27 million registered users
 iPhone only: 5-star (highest) rating on
iTunes, with 400,000+ reviews
 Android version coming soon
 An average of 26 new pictures uploaded
every second

20. A TV REPORTER & INSTAGRAM
“Today was a perfect example of
how I use Instagram in the field.
My goal is to spark interest and
start discussions well before
the story airs. My updates mention
my station, and if I know what time
the story will air, I’ll mention that
as well.”
—Lindsey Mastis, WUSA 9 TV (Washington, D.C.)
December 2011

21. Two home garages burned in two separate fires that occurred
at almost the same time, and within two blocks of each other.

22. A TV REPORTER & INSTAGRAM
“I snapped a picture with my iPhone
camera … Then I added the photo to
Instagram and shared it on Twitter,
Facebook, Tumblr, and Foursquare.”
—Lindsey Mastis, WUSA 9 TV (Washington, D.C.)
December 2011

23. Statigram provides a Web-based profile that displays all your Instagram photos.
Elizabeth Holmes (above) is a reporter for The Wall Street Journal.

25. YOUTUBE
NBC (the U.S. TV network
with rights to broadcast
the 2012 Olympics) announced
in March that it will
stream its Olympics coverage
live via YouTube.*
* But not on YouTube.com

26. SOCIAL ASPECTS OF YOUTUBE
 Search engine
 When people hear about a video, they search
on YouTube first
 Subscription updates
 Like and Share
 Favorites and Playlists
 Comments

27. Clear branding
Like and Share Number of views
Favorites and Playlists

28. Opt-in e-mail alerts for subscribed channels

29. (January 2012)
YOUTUBE FEATURE UPDATES
Browse page: Cleaner design; focus on discovering
new channels and videos
 Most viewed videos (everyone)
 Recommendations: Based on your past viewing
habits
Video Manager:
 Search history (helps you find previously viewed)
 Analytics (your viewers)
 Sort by “Most Viewed”; see like/dislike stats

30. YouTube Stats
(Video Manager)

31. Perhaps YouTube’s
biggest benefit to news
organizations:
YouTube videos are
so easy to embed (share)

33. “Posted online on
Monday [March
5], the video had
been viewed more
than 80 million
times by Friday
afternoon, accordi
ng to online
measurement firm
Visible Measures
Corp. …
“By Friday
afternoon, Invisibl
e Children had
more than 380,000
Twitter followers
and more than 2.5
million Facebook
fans.”
Text: The Wall Street Journal, March 9, 2012

34. The ability to be shared
extends the reach
of your videos.

35. The ability to be shared
extends the reach
of your videos.
Searchability and
long-term availability
increase the number
of views.

37. WORDPRESS
 A robust blogging platform (and more)
 Open source: Lots of functionality;
lots of developers
 Full-featured comment moderation
 Full-featured spam filtering
 Multiple WordPress sites can be
added to your domain

38. The New York Times uses WordPress for its
blogs, including the photojournalism blog Lens.

39. The WordPress “dashboard” makes it easy to
manage comments.

40. HOW TO USE YOUR BLOG
Whichever blogging platform you
use, it should be fast and easy to:
 Write and upload new posts
 Edit or update posts
 Moderate comments
 Register users
 Eliminate spam

41. BEST PRACTICES & TIPS
 A blog post should not be the same as a
news article
 Comments must be read by the blog’s
author
 Some (not all) comments deserve a reply
 “Broken windows” invite vandalism
 Your blog readers are a great resource;
don’t waste it

42. MICRO SITES & WORDPRESS
WordPress can also be used
to quickly deploy a “micro site”
to aggregate all coverage
of a big breaking story or
a long-term ongoing issue.
(It’s not just for blogs.)

43. WordPress site about U.S. prisons, produced by graduate
students in journalism at the University of California, Berkeley.

44. A story page from the WordPress site “Behind Bars,”
demonstrates flexibility in page layouts.

45. The “Behind Bars” site about U.S. prisons includes a variety of
interactive features, like this annotated photograph.

46. OTHER OPTIONS
Micro sites are often built with:
 Drupal
 Joomla
 WordPress
Each has its own advantages and
disadvantages.

47. SOCIAL
MEDIA
Presentation by Mindy McAdams
University of Florida, USA
mmcadams@jou.ufl.edu

48. Keep up on the latest news and tips
about social media and journalists:
http://www.scoop.it/t/social-media-and-journalists
Follow these sources on Twitter for updates
on the social media universe:
@NiemanLab
@mashable