One of the best ways to reach out to your audience is through online content marketing.

1. CONTENT
MARKETING
7 Ways to Find Ideas for
Great Content

2. Bringing out your product or service to a huge number of prospects enables you to maximize
profits. One of the best way to reach out to an audience is through online content
marketing.
To efficiently make the most out of your content marketing efforts, you have to know what
topics enamor your target audience, create enticing content material, and establish a
positive reputation for your brand.
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3. 1) GOOGLE’S KEYWORD SUGGESTIONS
TOOL
When you type in a search phrase on Google’s search box, you will see suggested
keywords or phrases. The search suggestions will give you insights on what people
in your niche are searching for, and specifically what words they often use.
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4. 2) TWITTER’S ADVANCED SEARCH
Check out Twitter’s Advanced Search
and find and monitor trending topics
related to your business.
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5. 3) SOOVLE
“Let the web help.”
Soovle filters results and gives keyword
suggestions from seven major websites.
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6. 4) BLOGS
Read blogs that are related to your
industry. Many bloggers offer
writings on trending topics. You
could find insights on their posts to
create your own blog post.
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7. 5) FORUM DISCUSSIONS
Before you participate in forum
discussions, find out what online
communities your prospects
frequent. Contribute to the
discussion and join conversations.
This will establish your brand
presence in the community, and at
the same time learn about new
ideas from participative discussions.
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8. 6) Q&A COMMUNITIES
Websites such as Answers.com, Yahoo
Answers and Quora provide a platform for
netizens to ask for and receive specific
information. Check out questions related to
your industry so you can write up new posts
based on these.
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9. 7) SOCIAL MEDIA NETWORKS
Mingle with your audience in different social media
networks so you can learn more about them and what
it is they are looking for in a product or service. Engage
in healthy conversation and ask them about what they
would like to know about your industry. With this, you
are able to derive new content ideas from their
answers and opinions.
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10. Presented by MACsWomen’s Group
Get in touch with us and join our online community at:
http://www.macswomenonline.com