The document provides information about sponsorship opportunities for the 2012 Marketing Association for Credit Unions (MACU) Strategic Marketing Conference and Achievement in Marketing Excellence (AIME) Gala. There are various sponsorship packages available that range from $300 to $10,000 and provide benefits such as complimentary conference registrations, logo placement, and opportunities to introduce speakers or provide promotional items. The conference is expected to attract over 200 credit union marketers from across Canada in June 2012 in Niagara Falls, Ontario.

1. 2012 Strategic Marketing
Conference & AIME Gala
Sponsorship Opportunities

2. About MACU
MACU is the only Canadian non-profit organization dedicated to enhancing and recognizing the marketing efforts of
credit union marketers. MACU was established in 1989 in British Columba and has become a national organization
that reaches credit unions in every province. MACU membership is primarily based in BC and the Prairie provinces but
awareness continues to grow throughout the rest of Canada.
MACU is comprised of a volunteer board of directors that work either in credit unions, centrals or as a supplier to the
credit union industry.
Each spring MACU holds an annual Strategic Marketing Conference that provides educational sessions and networking
opportunities over a 3-day period.
In addition to the conference, MACU offers a pre-conference event, a welcome reception and the Achievement in
Marketing Excellence (AIME) Awards gala dinner. The AIME dinner recognizes the best and the brightest
achievements in marketing, advertising and communications in the credit union community.
In 2012, the annual conference will be held from June 4 – June 6, 2012 at the Hilton Hotel and Suites Niagara Falls,
ON .
For more information on macu please visit www.macu.ca or contact info@macu.ca.

3. Strategic Marketing Conference Sponsor
Benefits
Reach your target audience. The Strategic Marketing Conference provides you with a unique opportunity to
reach credit union marketers and decision makers from across Canada. All sponsorships are designed to help
you Connect, Exchange and Ignite!
Connect Exchange Ignite
Participate Registrant List Website
Conference registrations are Provided to sponsors 1 week prior to the Create excitement about your
included in several sponsorship conference in PDF format allowing you to company by having your logo
packages (see details for exact make direct contact with delegates. displayed on the MACU website.
numbers). Sponsors will be listed on the
Marketing site within a week of receiving
Network Stimulate advanced conversation on your your contract.
Stay at the host hotel to maximize company. Sponsor information is included
your opportunity to meet and in a variety of conference promotional
network with Strategic Marketing material including direct mail, online and
Conference attendees. email marketing efforts promoting the
conference.
Signage
Depending on your level of sponsorship,
your company will be mentioned on
signage, handouts, on plasma screens or by
other means.

4. 2011 Attendee Profile
The 2011 Strategic Marketing Conference was comprised of:
• 45% first time attendees
• 39% attending the conference for networking opportunities
• 95% of delegates that would recommend the conference
“I liked it all! Great conference!” Attendees by location
2% 1% 1% 1%
“Everything seemed to run like clockworks, speaker
2% AB
variety was good, food was great 7% 15%
and the culture was one of engagement MB
5%
and learning. “ ON
23% SK
BC
“Great speaking topics. Love that the
conference is more about strategy than 26%
NB
tactics.“ NS
PE
18%
NF
QC
TN

5. What’s included
We offer several levels of sponsorship opportunities for a variety of events during the conference.
All sponsorships include the following:
 Two complimentary conference registrations for sponsorships of $7,500 and greater; one complimentary
registration for all gold sponsors. Additional registrations may be purchased at the member early-bird
discounted rate.
 Your logo on the MACU site (January – December 2012)
 Logo on pre-conference promotional materials including direct mail piece and online marketing
 Public recognition at several of the conference general sessions
 Ability to attend all networking events associated with the conference including welcome reception, after party
and board/sponsor dinner before the conference.
 Access to attendee contact information (silver sponsor or greater)
 Endless networking opportunities
 Presenting sponsors have first chance to sponsor the same activity for the 2013 MACU conference.
 Access to MACU room block at conference host hotel (subject to hotel reservation deadline)

6. 2012
Marketing Association
for Credit Unions (MACU)
Sponsorship Options

7. Presenting Sponsor $7,500 +
Benefits
• Official recognition as a presenting sponsor in print advertisements promoting the conference
• Complimentary use of the attendee list for mailing
• 2 full conference passes (conference & AIME dinner)
• 1 half page, full color advertisement in the AIME Awards Booklet
• Opportunity to include a promotional item in delegate bag
• Company logo on 2012 MACU website with link
• Company logo on video loop to be place in general session screen while not in use by speakers or other conference
related screen spots
Welcome Reception $7,500 (1 available) Conference $10,000 (1 available)
One of the most important functions at any event Sponsor introduces the key-note speaker on both days
are the networking opportunities. Take the of the conference. Receive exclusive signage as
opportunity to meet and greet prospective clients. conference presenting sponsor. Sponsorship includes
By sponsoring the Welcome Reception you will have your logo on all conference attendee name tags and
the ability to meet each delegate and provide them space in common area to set up a display booth.
with a promotional item.
AIME Awards $10,000 (1 available)
Brand Tour $8,500 (1 available)
Delegates will pre-register for this exclusive event and The ultimate event of the conference. This event
will be taken by private charter to two locations in includes a formal dinner and presentation of the
the area to gain first hand marketing knowledge. highly-coveted Achievement in Marketing Excellence
Sponsorship of this event provides you with the awards. Sponsors receive podium time and the
opportunity to provide a promotional item to opportunity to distribute an item to all dinner
participants, inclusion of company name on name attendees.
tags.

8. Gold Sponsor $4,000 - $5,000
Benefits
• Official recognition as a gold sponsor in print advertisements promoting the conference
• Complimentary use of the attendee list for mailing
• 1 full conference pass (conference & AIME dinner)
• Opportunity to include a promotional item in delegate bag
• Company logo on 2012 MACU website
Conference $5,000 (6 available) After Party $5,000 (1 available)
Raise your profile! This sponsorship includes the Ignite the party inside the delegates. This
opportunity to donate a door prize to be given away sponsorship has you hosting the ‘must attend’ post
during one or both lunches. Your company can set up awards show event at an offsite venue to be
a display booth in the common area and your determined. Sponsorship includes providing each
representative will have the opportunity to introduce attendee with 1 drink ticket and a selection of
a speaker on day 1 or 2. appetizers up to $500. Your company can provide
additional decor and prizes for attendees.
AIME Awards $4,000 (unlimited)
The highly coveted AIME Gala dinner will provide you
with great exposure in a great setting. The sponsor
and representative will be introduced at the gala
dinner. You will also have the opportunity to provide
MACU with a 1/4 page ad for inclusion in the winners
booklet.

9. Silver Sponsor $2,000 - $3,000
Benefits
• Official recognition as a silver sponsor in print advertisements promoting the conference
• Complimentary use of the attendee list for mailing
• Ability to purchase a conference registration for the member early-bird rate
• Company logo on 2012 MACU website
Conference $3,000 (unlimited) AIME Awards $2,000 (unlimited)
Get noticed by announcing one of the great speakers. The always anticipated AIME Gala dinner is a great
In addition to introducing a speaker on either day 1 opportunity to shine along with the award winners.
or 2. Your company may also provide an item to be Sponsor will receive 1 AIME Gala dinner ticket and
included in the attendee delegate bag and/or provide company logo will be displayed on the video screen.
a door prize to be given away during the conference. Supply MACU with a 1/4 page ad for inclusion in the
winners booklet.

10. Friends of MACU Sponsor $300 +
Energy Breaks $1,500 each (3 available) Conference Tote Bags $400 (1 available)
Revive everyone's energy by sponsoring an energy Attendees receive conference materials in one
break. A few snacks and beverages to carry the complete packet inside the branded tote-bag
delegates over until lunch or the end of the day. , provided by you– guaranteed for every delegate.
Sponsors receive signage, announced
recognition, and the opportunity to network with
members.
Room Drop $1,000 (2 available) AIME Winners booklet ½ page ad $500 (unlimited)
Be the first company delegates will have exposure Go home with each delegate. MACU creates a booklet
to each morning! Your literature or promotional that showcases all of the AIME award winners.
item (1 piece or item) will be place outside the Booklets are distributed to each conference attendee
hotel door of all attendees staying in the host after the awards show.
hotel. (Limited to one room drop sponsor per
night).
Delegate Bag Insert $300 (unlimited) Key Cards $1,200 (1 available)
Insert your company brochure or special promotional Be the last company people see as they go back to
piece into the delegate bags. This is a great way to get their rooms at night. Your name and logo will appear
additional exposure, make a special offer and keep on the card key. Don’t miss out on this chance to be
your name in front of everyone at the conference. the company attendees will tuck into their pockets
(host hotel only).