This document summarizes a social media marketing platform called SocialCompass. It listens to social media conversations in real time, engages users with targeted offers and content, and rewards referrals. Key features include listening across social networks and locations, engaging users with offers and content, and tracking referrals to measure results. The platform has seen success in industries like restaurants, fitness, and retail. It offers white label solutions and influencer marketing campaigns have generated thousands of sales and referrals. Customers have seen improved sales, traffic, and conversions through using SocialCompass.

1. “Turning conversations into customers, in real time, with real
results.” – Adam Root, Co-founder & CTO
A
Application

2. 1.7
BILLION
PEOPLE
GLOBALLY WILL
USE
SOCIAL
NETWORKS
IN 2013. (eMarketer)
97%
of AMERICANS
SAY THEY ARE MORE
LIKELY TO TRY A PRODUCT
OR
SERVICE
IF
A
SOCIAL NETWORK
FRIEND RECOMMENDS
IT. (Cone Research)
102.5M
PEOPLE WILL REDEEM A DIGITAL
COUPON FOR ON OR OFFLINE
SHOPPING in 2013. (eMarketer)
80%
OF SALES ARE LOST
BECAUSE OF POOR FOLLOW
UP. (Harper College)

3. HOW DO YOU GENERATE NEW
CUSTOMERS?
Say hello to

4. SocialCompass is a
patented SaaS platform
that utilizes social listening
and marketing automation
to help businesses REACH
their target audience
through social
media, REPLY to them with
an offer, and REWARD
them for sharing that offer
with their friends.

5. LISTENING IN REAL TIME
LOCATION
KEYWORD
MACHINE
LEARNING

6. ENGAGE IN REAL TIME

7. WAYS TO ENGAGE
OFFER
CONTENT
FREE
coffee
eBook

8. ENGAGEMENT ENGINETM
CONSUMER JOURNEY
To: Amaris
To: Amaris
Refer your friends for
Dunkin’ Donuts Cash!
To: Amaris
IF HER FOLLOWERS OPT IN
Your friend redeemed.
Here’s your Dunkin’
Donuts Cash!

9. ENGAGEMENT ENGINETM
CT
A
48 hrs
@REPLY
Instant
Delivery
• Offers
• eBooks
Referral
Thanks
&
Referral
REFERAL
Friend Clicks
To View Offer
& Opts In
Reward
• email
• social

10. POWER OF REFERALS

11. RESULTS
TOP INDUSTRIES
Rates
1.
2.
3.
4.
5.
6.
Restaurant
Health/Fitness
Travel
Entertainment
Retail Shopping
Professional Services
Conversion
66%
23%
51%
61%
29%
43%

12. WHITE LABEL
MANAGED SERVICES

14. WHITE LABEL FEATURES
•
•
•
•
•
•
•
•
•
Rebrandable interface
Unlimited amount of accounts (subject to monthly account fee)
Unlimited data
Unlimited geography and keyword targeting (within the continental US & Mexico)
Real-time reporting
Complimentary support via an account manager
Access/participation in the SocialCompass Marketplace to work with approved vendors
Twitter OAuth authentication
Customized domain for tracking and conversion

15. INFLUENCER SUCCESS
Dear IKEA: When I volunteer to take an online survey
for you, it’d be nice to know ahead of time it’s going to
take 20 minutes.
It’s going to be a productive day: Grocery store, post
office, then furniture shopping with my mom.
#Stimulus
THE RESULTS
• $6,000 in sales
• Shared offer with her
@TXTrendyChick Exciting! Browse our furniture
selection and get 50% off your entire purchase:
Offer.rf/17j4d
I’m so happy @SignatureHomeTX found me on the
twitters – greatest furniture find in the metroplex.
CURRENT RESULTS
• Avg. 34% conversion for all combined campaigns (as high as 244%)
• Refer a Friend avg. 44% conversion
• eBook avg. 33% conversion
• Blogs averaging 10,000 pageviews per month (some as high as 30k)
4,703 followers &
3,000 blog readers.

16. INFLUENCER SUCCESS
48 hrs later, we asked for his
referral… and he shared this:
THE RESULTS
• Over 1,000 successful
referrals
• Shared offer with his 1,745
followers & 2 followers retweeted
for additional reach of 1,150
• BrandJames Marketing = 632
followers
• VinylTats = 518 followers
But it didn’t stop there…

17. SUCCESS
“Papa John's searches Twitter for local people who are about to buy pizza and remind them that Papa
John's is a good option. For example, we might find a tweet from a mom about to go to the symphony
and needs to get her kids and the babysitter fed. Immediately, Papa John's would send a coupon.
"What's so appealing about SocialCompass is the opportunity to target a completely different kind of
market than we hit with mass advertising or direct mail. There is no way to mass market to just the right
customer at just the time they are about to order pizza. SocialCompass lets us talk to customers one-onone instead of one in a million.” – Billy Robinett, Director of Communications, Papa Johns Houston
"We've seen marked improvements in the SEO area since working with HipLogiq. In New York, it is
extremely difficult to gain significant traffic from keywords, seeing as it is the most competitive market in
the world. HipLogiq has continually helped us to improve our SEO rankings, which leads to more
traffic, conversions, and revenue."
– John Yazbeck, Director of Sales & Marketing, The New Yorker Hotel
AS SEEN IN

18. ?
Macy English | VP of Sales | Macy@HipLogiq.com | 214.254.4716