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Beyond relevance: Applying Social Media Lessons To Strategy

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PROPEL (formerly Human Workplaces)
PROPEL (formerly Human Workplaces)

Presentation by Maddie Grant and Jamie Notter for the California Society of Association Executives, April 2010.

Business
1 of 44
Relevance Is Not Enough: Applying Social Media Lessons to Strategy ,[object Object],[object Object],Maddie Grant, CAE Jamie Notter
1. beyond relevance
relevance
irrelevant
meet needs
abundance
abundance
abundance
 
 
 
 
importance of social media
culture of fulfillment culture of advancement
does your association really need to go beyond relevance?
2. social media strategy
Program Development Annual Conference Outreach & Advocacy association focus
Program Development Annual Conference Outreach & Advocacy association focus Conversation Collaboration Collective Action social focus
Program Development Annual Conference Outreach & Advocacy social media strategy
social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
listening informs social media strategy
[object Object],[object Object],[object Object],[object Object],[object Object],red cross listening goals
[object Object],[object Object],[object Object],specific social media objectives
what could your department achieve using social media?
social media strategy
experimenting feeds social media strategy
3. strategies for beyond relevance
is strategic planning dead?
Traditional Strategic Planning strategic planning PLAN IMPLEMENT SCAN EVALUATE
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
both strategic planning and strategic capacity are biased towards relevance
LISTENING social media strategy Launch an Initiative Feed & Nurture Define an objective Measure & Evaluate
Strategic Capacity, not “Planning”. strategic capacity CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity ???? CHOOSE DO UNDERSTAND LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO LEARN
Strategic Capacity, not “Planning”. strategic capacity UNDERSTAND CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity MISSION CHOOSE DO INSIGHT LEARN
Strategic Capacity, not “Planning”. strategic capacity CULTIVATING CHOOSE DO INSIGHT LEARN
social media lessons listening informs social media strategy experimenting feeds social media strategy
getting to cultivating listening informs strategy experimenting feeds strategy
building capacity for cultivating... will get us beyond relevance.
want to talk some more? www.getmejamienotter.com www.socialfish.org/blog
 

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