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Ten steps to creating a community blog that rocks!

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PROPEL (formerly Human Workplaces)
PROPEL (formerly Human Workplaces)
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Ten steps to creating a community blog that rocks! Maddie Grant SocialFish
Agenda: • ten steps • group discussion Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Process: Follow along on your laptop www.associationtech.posterous.com Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 1: decide on goals
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Goals for associationTECH: • voice for association industry professionals • space for experimentation • build community around ASAE • build thought leadership /connect with nptech community Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 2: choose a platform
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 3: find bloggers
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 4: set moderation guidelines
Recommended Resource from YouTube Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
www.creativecommons.org Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 5: set up an editorial calendar
Recommended Resource from YouTube Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 6: decide what metrics to track
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 7: blog! seed content and nurture
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 8: link to others
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
association guidelines: • Include links to other external posts • Include a link to an internal post or page • Include sharing buttons Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 9: invite guest bloggers
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
step 10: measure success
Open discussion: Did we achieve what we wanted to? Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Goals for associationTECH: • voice for association industry professionals • space for experimentation • build community around ASAE • build thought leadership /connect with nptech community Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
want to blog for associationTECH? email maddie@socialfish.org Originally posted in the SocialFish Think Tank. http://thinktank.socialfish.org 12/8/2011
Thank you. Join the Think Tank for access to the best training and resources tailored to associations and nonprofits. http://thinktank.socialfish.org

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