2. PRESENTED BY :• DHARNA JOSHI
• HARSH YADAV
• JAYA JENNIFER JOSHI
• PANKAJ MUNDRA
• SWAYAM DATTA
• SAURABH RATHORE

3. UNETHICAL MARKETING
• Advertisement is considered unethical in the
following situations;
• o When it has degraded or underestimated the
substitute or rival's product.
• o When it gives false or misleading information on
the value of the product.
• o When it fails to give useful information on the
possible reaction or side effects of the product. And
• o When it is immoral.

4. WAYS OF UNETHICAL MARKETING
•
Surrogate advertisement
•
Puffery
•
Exaggeration
•
Unverified claims
•
Women stereotyping
•
Women used as sex symbols for promoting products
•
Comparative advertisements
•
Use of children in advertising
•
False claims

6. MARKETING STRATEGY BY
SPEAK ASIA
• Fantastic business plan by a group of
people where you can earn money by
filling up a 10 question online survey.
• False claim that Speak Asia has tied up
with big FMCG companies for these
surveys.
• Speciality panel through presentations &
advertising on Special interest sites.

7. • Advertisement between IPL breaks
• Special shows in channels like Imagine TV
• Modus operandi : Pay back in the first
round so that more number of people get
attracted and in second round loot the
money.
•
No money in company’s account- No
evidence-Deposits in the countries where
tax laws are not stringent.

8. WHY WAS IT UNETHICAL?
• False claim
• False promise
• Marketing using people’s emotions
• Fake addresses
• Targeted heavy internet users i.e. Youth of
India

9. FALSE CLAIMS
• False
advertising or deceptive
advertising is the use of
false or misleading
statements
in advertising.

10. WOMEN IN ADVERTISING USED AS
SEX SYMBOLS
• Projects an unrealistic
ideal of the feminine
form.
• Filtering of
advertisement through
male lens.
• Advertisement creating
female insecurities.

12. SURROGATE ADVERTISING
• In India, due to severe
restrictions on advertising
certain products like
alcohol, tobacco products
and medicines ,a whole
genre of surrogate
advertising has emerged.
• In such advertising, a brand
is endorsed using a product
different from the actual
product being promoted.

13. EXAGGERATION ADVERTISING
• Using false claims in the advertisements about
the product.
• For example:-Ghari detergent - “Pehle Istemaal
kare phir vishvaas kare.”, Tide detergent – “White
ho to Tide ho.”, Vodafone Essar – “Wherever you
go our network follows.”