Research on Social Media Trends For Marketers In 2013

1. Research on Social Media
Trends For Marketers In 2013
(Daily Deal Sites 80% Down?)
- Cheryl Conner, Contributor(www.forbes.com)
Presented by –
K Maruthi Nataraj
Sudhanshu Ranjan
Rohit Kumar

2. • Introduction to social media marketing.
• How to use social media for sales?
• Social media marketing report 2013.
• Facts and figures of the marketing report.
• What is in for the marketers?
• What will determine the success of a
company?
• Conclusion
Agenda

3. Introduction to social media marketing.
• Attention through social media sites.
• Content sharing.
• Accessibility(Internet).
• Mobile phones.

4. How to use social media for sales?
• Join a community and create a persona.
• Determine best way to connect with prospects.
– Facebook, LinkedIn…
• Connect
Individual profiles that match our clients
• Build a relationship
– Tell how the product is useful to customer
• Engage in conversation
– Not just a message with a pitch

5. Social media marketing report 2013.
• In nutshell
-5th
annual study by Social Media Examiner
Total marketing
participants in the
study - 3025
Total marketing
participants in the
study - 3025
Primarily target customers Target businesses
56% 44%
72% of the
respondents
are 30-59
age
72% of the
respondents
are 30-59
age
Females –
62%
Females –
62%
US – 57%
UK – 9%
.
.
INDIA – 2%
.
US – 57%
UK – 9%
.
.
INDIA – 2%
.

6. Facts and figures of the marketing Report.

7. Utilization of daily deals as per survey report
• Groupon
• LivingSocial
• infibeam

8. What is in for the marketers?
• “No cost” efficient model by daily deal sites.
- Very Jane
• Doing the math right.
• Pay only if deal performs.
• Access to already established and efficient market.
- Dream come true

9. What will determine the success of a company?
• Life time value of the customer.
Equation:
(Average Value of a Sale) X (Number of Repeat Transactions) X
(Average Retention Time in Months or Years for a Typical
Customer)
• LTV Example – Gym Member
• How much to spend to acquire the customer?
- Allowable acquisition cost – short term – campaigning
- Investment acquisition cost – long term

10. Conclusion
• How can we improve daily deals markets :
- No hodgepodge of offerings
- Giving people what they want & follow up.
- Not so easy to get people to visit the website
- Minimize the effect of bigger marketers due to investment
loss.
•Driving forces behind business decisions in coming months:
- Inbound marketing
- Improved data visualizations, More analytics etc

11. Acknowledgements
•
http://www.forbes.com/sites/cherylsnappconner/2013/05/24/new-research-social-me
•
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2013/
• http://money.cnn.com/2012/11/30/technology/groupon-livingsocial-
daily-deals/index.html
• http://www.dmconfidential.com/80-of-marketers-have-no-plans-to-use-
daily-deals-69-plan-to-increase-use-of-youtube-in-the-future/