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Getting your content onto smartphones
- 1. Background g • The Problem for Users • madeMocal Platform d M l Pl tf • Cross promoting local services • The M k t Th Market Strictly Confidential © Yapp Mobile 2011
- 2. The Problem for Users
- 3. Today, customer’s need to turn to multiple Apps for local information, maps and directions information directions. Strictly Confidential © Yapp Mobile 2011
- 4. Using Yapp’s Platform - Provide customers with access to the best local content from a single service service. Local Business Yellow Pages Find a Property Domain.com.au D i Find a Job Cars Guide Local Deals Cudo example Strictly Confidential 4 © Yapp Mobile 2011
- 5. User’s don’t only find what they are looking for, they get turn-by-turn directions to the front door. turn by turn door find The ultimate location guide see What other’s took years to find share with those closest to you go Navigate to your destination example Strictly Confidential © Yapp Mobile 2011
- 7. Allowing partner’s to introduce location aware services across all supported mobile phones planned Via a Mobile Site or as an Application Location Platform Channel Channel Dynamically Add New Channels Strictly Confidential © Yapp Mobile 2011
- 8. Places saved to Favourites instantly accessible on mobile example: Take a place’s details with you... > Save locations from the website > Instant access to saved locations on the > Instant access to saved locations on the Favourites mobile: o Click to call o See on Map See on Map o Get turn‐by‐turn directions to their front door Strictly Confidential © Yapp Mobile 2011
- 9. Application positioning The application that users turn to for everything local… Strictly Confidential 9 © Yapp Mobile 2011
- 10. The Market
- 11. By presenting relevant local promotions to customers searching for specific goods and services hi f ifi d d i example: Strictly Confidential © Yapp Mobile 2011
- 12. Local search will become increasingly important in driving mobile payments payments... Generator Research forecast mobile payments G t R hf t bil t would hit US$633 billion in 2014, US$633 billi i 2014 up from US$68 billion in 2009 Strictly Confidential © Yapp Mobile 2011