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Paths, Processes & Behaviours:
How Our Work Takes Shape
Anjali Ramachandran
We make new stuff out
   of the internet
Made by Many works with businesses to co-
create highly social products and networked
      services for the web and mobile.
We share our ideas
We share our ideas
We collaborate where we can
We collaborate where we can
We use good old pen and paper
We use good old pen and paper
We use good old pen and paper
We use good old pen and paper
We explain how it works
                                                                                                                                                                                        MyAir Asthma Parent

                                                                                                                                                                                                  Stage                         1                          2                           3                            4                          5

           Service 14 - 16 Year old volunteering
                 January                                                                                                  April

                                                                                                                                                                                            Touchpoint
 users




                                                                                                                                                                                                                                                                       Mary receives an alert
                                                                                                                                                            vimpact                                                   Mary visits the myAir                                                                                           Mary benefits from
                                                                                                                                                                                                                                                 She can set her         the next morning
                                                                                                                                                                                                                       website and can see                                                      In response to her son                more sophisticated
                                                                                                                                                                                                                                             preferences to alert her before taking her son to
                                                                                         Video                                                                        v50                       Activity             interesting information
                                                                                                                                                                                                                                             about air quality at key  school. This gives her
                                                                                                                                                                                                                                                                                               experiencing an attack                  alerts based on air
                                                                                        profiler         Young people                                         50                                                      about how air pollution                                                   she visits the MyAir site             quality data and user
                                                                                                                                                                                                                                                times of the day.     time to prepare him for
                                                                                                           create                         Self-validation   hours                                                        a ects asthma                                                                                               generated information
                                                             Establish          Establish                                                                                                                                                                                     the day.
                                          School
                                                              school
                                                                                                        opportunities
                                         Unique ID                               invite
                                                              admins            process


                                                                                                            School        Searching &        School                                                                                                                                                                                  Deliver more accurate
 flow




                                                                                                                                                              Awards            Certification              Reporting                              She can set the number                                  She can log any details
                                                                                                         opportunities    discovering       validation                                                             Mary signs up to the                                     She get’s a notification                                   messages based on
                                                                                                                                                              scheme                         Interaction                                          of alerts at times that                                of her son’s attack in an
                                                                                                                          volunteering                                                                                  local alert service                                        via SMS                                             user data and air
                                                                                                                                                                                                                                                      are convenient                                           online diary.
                                                                                    Invite                                                                                                                                                                                                                                                quality data
               Express an                                     School
                                         Sign up                                    young
                interest in                                  account
                                         process                                  people to                Outside                           Outside
               taking part                                   creation                                   organisations                     organisations
                                                                                   sign up
                                                                                                        opportunities                       validation       Export record                                                                                                                                                              The site pattern
                                                                                                                                                                   to                                                                                                                                     Anonymise this data
                                                                                                                                                                                                                     A website with detailed     Enable users to have a     Deliver air quality alerts                                 matches her son’s
                                                                                                                                                             vinspired.com                                                                                                                               and compile it with air
                                                                                                                                                                                            Deliverable              realtime and historic air   profile where they can       of SMS, email, or via
                                                                                                                                                                                                                                                                                                         quality data and share
                                                                                                                                                                                                                                                                                                                                     attack with other logs
                                                                                                                                                                                                                           quality data          set alerts and log data.         mobile apps                                        and with the air quality
                                                                                                                                                                                                                                                                                                          with the community
                                                                                                                                                                                                                                                                                                                                              data
                                                                                                                                                                                                            School
 outputs




                                                                                    Young                                    Photos,                                                    Paper
                         Capture                             Admins get a                                                                                   Volunteering
           Downloads                   Validate user                              people get a                               stories,                                                  record /
                        school info                            profile                                                                                          record
                                                                                    profile                                blogs, videos                                             digital record           LA’s


                                                                                                                           Recording                                                                         DCSF
                                                                                                                                                            Connect to v
            Capture    O ine Hours       by post /           School gets a                                                   hours
                                                                                                                                                              (outside
             email     logging tools      email               profile page                                                                                                                                     V
                                                                                                                                                               school)
                                                                                                                             Young
                                                                                                                             people
                                                                                                                           organisers



                                                                   ‘Walled                                  Supply of                         External      Post school
 inputs




                                       List of school                              Demo and                                                                                           Supply
                                         IDs by LA                Garden’ set                                external                          users        volunteering
                                                                                     help                                                                                            certificate
                                                                      up                                  opportunities                       validate         record



                                                              unique URL           Users add
                                                               for school          time from
                                                                                  o ine tools


                 Sign up                        ‘Walled garden’                                   Current functionality                                                    Awards
We create journeys...
                                                                                          14 – 16 volunteering
                                                                                          Teacher’s Journey / Awareness

                                                                                                                                                    Case
                                                                                                                                                   studies
 14 – 16 volunteering
 Student’s Journey /                                                                                                                                         Information
                                                                                                                                                Downloads       packs
 Searching, applying and                                                                            1
 taking part                                                                                        Teacher is made
                                                                            Student                 aware of the new
                                                                          records time                   school                             3
                                                                          spent doing                 volunteering                           Teacher is made
                                                                              the                        service       2
                                                                                                                                            aware of how the
                                                                          opportunity Through                                               programme works
                                                                                                                           Teacher visits
                                                                                           school                             schools         and can access
                                                                    6                                                      volunteering      useful resources
                                                                                                    Invitation                website
                                                                                                    from LEA
                                               5                    Student takes part
                                                                      in volunteering
                           4                                            opportunity
                                               Apply to take part
                                Search and
                                browsed for
                               opportunities
                                                                          Teacher can
                                                                          validate time
                                                        Teacher
                                                                            recorded
                                                        accepts
                                                      student on
                                                        activity
We show how a user would interact
with our platforms
We build models
                                                          Hubs
             Not about people more about content hubs for people and groups



                                                               Posterous



                                                                    Twitter
  MxM
                                                    MxM
 Themes                                          MxM is a group                                                          Posterous
                                                that has it’s own
                                                 content stream                                       Eventvine
   John                                                                                People can
                                                                                                      Other entities
                                                                                                                         Twitter
   Doe                                                                                  appear in
                                                                                      di erent hubs
    Guest
               Twitter




                                                 MxM
                                  Posterous     Themes
                                                                           James
                                                                                                                            MxM
 Posterous
                          MxM            Justin        MxM                              MxM                 Simon           Blogs
                                                       Blogs                           Themes
                         Themes
              Tim                                                             MxM
                                                                                                      Twitter           MxM
   Twitter                            Twitter                                 Blogs                                    Themes
                         MxM
                         Blogs
We build models
                                                          Hubs
             Not about people more about content hubs for people and groups

                                    vinspired - Form library
                                                               Posterous profile
                                                                   Basic
                                                                      details
                                                                                                                                           User applies, records
                                  Organisations use form           Name                                                                   hours and gets awards
                                                                   Twitter
  MxM
                                                    MxM
                                  library to capture data
                                       at application              Age

 Themes                                           MxM is a group Postcode                                                     Posterous
                                                 that has it’s own
                                                  content stream                                            Eventvine
                                                                                                                Opportunity             Add hours to
                                                                                                                                                               Awards
   John                                                            Library form            People can
                                                                                                             Other applications
                                                                                                                   entities
                                                                                                                              Twitter
                                                                                                                                        opportunity
                                                                        A
   Doe                                                                                      appear in
                                                                                          di erent hubs
                                                                    A question?
    Guest
               Twitter
                                                                    B question?




                                                                   Library form
                                                                        B                                                                Key metrics
                                                  MxM               C question?

                                  Posterous      Themes             D question?
                                                                          James
                                                                                                                                 MxM
 Posterous
                          MxM            Justin        MxM                                  MxM                    Simon         Blogs
                                                       Blogs                               Themes
                         Themes                                     Full profile
              Tim                                                                 MxM                                                      CSV for         Full monitoring and
                                                                    Name
                                                                                                             Twitter        MxM
   Twitter                                                                        Blogs     Data can be used by            Themes        integration            reporting
                                      Twitter                       Age
                         MxM                                                                other organisations                           into other
                         Blogs                                      A question                   for further                               systems
                                                                                                applications
                                                                    B question

                                                                    C question

                                                                    D question
                                                                                                                                                                   v
We build models
                                                                                                                                     Admin can
                                                                                                                                    create other                                                                                                    Edit profile
                                                                                                                                    admin users




                                                          Hubs                                Programme starts
                                                                                                                                                       School sta
                                                                                                                                                                                      Student sign up
                                                                                                                                                                                                                                                                                                           Awards

             Not about people more about content hubs for people and groups                                                                                                                                                                           Profile                         Certificate             Grant award




                                                               process bandwidth
                                                                                                                                                                                                               Student signs




                                                               Service, activity or
                                                                                                                                School adviser                                                                                      Student can     My activity
                                                                                                                                                                                           Tokens valid for     up securely        access profile
                                                                                                                               develops school
                                                                                                                                                                         School issues      xx no. of days


                                    vinspired - Form library
                                                                                                                                   activity                                                                                       from anywhere      Awards         Student is                         Student can
                                                                                                                                                      Walled garden        tokens to                              Login
                                                                                           All school                                                                                                                                                               notified of         Award           choose who             Validation
                                                                                                           Schools adviser                                                 students
                                                                                        profiles created                             Create school                                                                                                     History      eligibility for   application        validates              queue
                                                                                                            engagement
                                                                                           in system                                   admins                                                                                                                          award                              award
                                                                                                                                    Audit existing
                                                               Posterous profile                                                     volunteering                                                                 Student            Profile                                                                                                 Validator
                                                                   Basic                                                                                                                                       ‘discovers’
                                                                                                                                                                                                                  local
                                                                      details                                                                                                                                 opportunities
                                                                                                                                                                                                                                                                                                   Validator asks a user to
                                                                                                                                                                                                                                                                                                   add more evidence etc
                                                                                                                                                                                             User      applies, records
                                                                                                                                                                                                                 in their
                                  Organisations use form           Name                                                                                                                     hours      and gets profile
                                                                                                                                                                                                                  awards                                                                                                       Referee
                                                                   Twitter
  MxM
                                                    MxM
                                  library to capture data
                                       at application              Age
                                                                                                                                                                                  Students can get new
                                                                                                                                                                                 tokens incase of issues

 Themes                                           MxM is a group Postcode                                                                                                   Posterous
                                                                                                                                                                                                                                     Student       Student adds
                                                 that has it’s own
                                                                                                                                               Eventvine
                                                                                                                  School adviser
                                                                                                                 creates existing                                                                                                                    evidence
                                                  content stream                                             school opportunities             School advisers work
                                                                                                                                                   Opportunity                           Add hours to                       User created content
                                                                                                                                                                                                                                                      against
                                                                                                                                                                                                                                                   opportunities
                                                                                                                                             with schools to develop
                                                                                                                                                                                                                             Awards
   John                                                                                                                                                                                  opportunity                          flows back into
                                                                                      Library form                                                 Other applications
                                                                                                                                                         entities
                                                                                                                                                   programme
                                                                                                                                                                                                                             opportunity page
                                                                                                                 People can                                         Twitter
                                                                                                                                                                                                                                                                                                                               Referee
                                                                                           A
   Doe                                                                                                      vadminappear in
                                                                                                                   can mark
                                                                                                          opportunities as ‘Best
                                                                                                               di erent hubs
                                                                                                                Practice’
                                                                                        A question?
    Guest
               Twitter                                                                School adviser
                                                                                        B question?                                                                                                                             Volunteering
                                                                                                                                     In school                                                                                                     school sta
                                                                                          Best practice
                                                                                                                                    Opportunity                                                                                                    logs time in
                                                                                           templates
                                                                                                                                      creation                                                                                                     bulk against
                                                                                                                                                                                                                                                     students
                                                                                      Library form                                                                                                               Student
                                                                                                                                       New                                                                     searches and
                                                                                           B                                         community                                           Key metrics           takes part in
                                                                                                                                    opportunities                                                                                                  Student logs
                                                                                                                                                                                                               opportunities                       time against
                                                  MxM                                   COpportunities
                                                                                          question?
                                                                                                                                      Existing
                                                                                                                                                                                                                                                   opportunities
                                                                                           suitable for
                                  Posterous      Themes                                     14-16 from
                                                                                        D question?
                                                                                                                                     community

                                                                                              James
                                                                                             vinspired                              opportunities

                                                                                                                                                                     MxM
 Posterous
                          MxM            Justin        MxM                                          Develop
                                                                                                        MxM                                                Simon Blogs16
                                                                                                                                                              Publish 14 -
                                                       Blogs                                      Opportunities
                                                                                                       Themes                                                          Opportunities
                         Themes                                                         Full profile
              Tim
                                                                                                                                                                                                                                                                                                                 service map
                                                                                                                                                                                                                           Students cannot
                                                                                        Name           MxM                                                              MxM                 CSV for                   Full monitoring and
                                                                                                                                                                                                                        find suitable opps
                                                                                                                                   Twitter
   Twitter                                                                                             Blogs      Data can be used by                                  Themes             integration                       reporting
                                      Twitter                                           Age                                                                                                                               Students search for
                         MxM                                                                                      other organisations                                                      into other                         new opps                                                                         Version 02 | 14 April 2010
                         Blogs                                                          A question                     for further                                                          systems
                                                                                                                      applications
                                                                                        B question

                                                                                        C question

                                                                                        D question
                                                                                                                                                                                                                                     v
..not necessarily digitally
..not necessarily digitally
..not necessarily digitally
..not necessarily digitally
..not necessarily digitally
We use sketches to develop content
And some more...
Through to the end product
We take visual notes to practise
visual thinking




                  Image by Sunni Brown, http://sunnibrown.com
We take visual notes to practise
visual thinking
We take visual notes to practise
visual thinking
We let our personalities shine
through
Thank you




@anjali28
@madebymany

http://madebymany.com
Made by Many presentation at She Says London

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Made by Many presentation at She Says London

  • 1. Paths, Processes & Behaviours: How Our Work Takes Shape Anjali Ramachandran
  • 2.
  • 3. We make new stuff out of the internet
  • 4. Made by Many works with businesses to co- create highly social products and networked services for the web and mobile.
  • 5.
  • 6. We share our ideas
  • 7. We share our ideas
  • 10. We use good old pen and paper
  • 11. We use good old pen and paper
  • 12. We use good old pen and paper
  • 13. We use good old pen and paper
  • 14. We explain how it works MyAir Asthma Parent Stage 1 2 3 4 5 Service 14 - 16 Year old volunteering January April Touchpoint users Mary receives an alert vimpact Mary visits the myAir Mary benefits from She can set her the next morning website and can see In response to her son more sophisticated preferences to alert her before taking her son to Video v50 Activity interesting information about air quality at key school. This gives her experiencing an attack alerts based on air profiler Young people 50 about how air pollution she visits the MyAir site quality data and user times of the day. time to prepare him for create Self-validation hours a ects asthma generated information Establish Establish the day. School school opportunities Unique ID invite admins process School Searching & School Deliver more accurate flow Awards Certification Reporting She can set the number She can log any details opportunities discovering validation Mary signs up to the She get’s a notification messages based on scheme Interaction of alerts at times that of her son’s attack in an volunteering local alert service via SMS user data and air are convenient online diary. Invite quality data Express an School Sign up young interest in account process people to Outside Outside taking part creation organisations organisations sign up opportunities validation Export record The site pattern to Anonymise this data A website with detailed Enable users to have a Deliver air quality alerts matches her son’s vinspired.com and compile it with air Deliverable realtime and historic air profile where they can of SMS, email, or via quality data and share attack with other logs quality data set alerts and log data. mobile apps and with the air quality with the community data School outputs Young Photos, Paper Capture Admins get a Volunteering Downloads Validate user people get a stories, record / school info profile record profile blogs, videos digital record LA’s Recording DCSF Connect to v Capture O ine Hours by post / School gets a hours (outside email logging tools email profile page V school) Young people organisers ‘Walled Supply of External Post school inputs List of school Demo and Supply IDs by LA Garden’ set external users volunteering help certificate up opportunities validate record unique URL Users add for school time from o ine tools Sign up ‘Walled garden’ Current functionality Awards
  • 15. We create journeys... 14 – 16 volunteering Teacher’s Journey / Awareness Case studies 14 – 16 volunteering Student’s Journey / Information Downloads packs Searching, applying and 1 taking part Teacher is made Student aware of the new records time school 3 spent doing volunteering Teacher is made the service 2 aware of how the opportunity Through programme works Teacher visits school schools and can access 6 volunteering useful resources Invitation website from LEA 5 Student takes part in volunteering 4 opportunity Apply to take part Search and browsed for opportunities Teacher can validate time Teacher recorded accepts student on activity
  • 16. We show how a user would interact with our platforms
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. We build models Hubs Not about people more about content hubs for people and groups Posterous Twitter MxM MxM Themes MxM is a group Posterous that has it’s own content stream Eventvine John People can Other entities Twitter Doe appear in di erent hubs Guest Twitter MxM Posterous Themes James MxM Posterous MxM Justin MxM MxM Simon Blogs Blogs Themes Themes Tim MxM Twitter MxM Twitter Twitter Blogs Themes MxM Blogs
  • 29. We build models Hubs Not about people more about content hubs for people and groups vinspired - Form library Posterous profile Basic details User applies, records Organisations use form Name hours and gets awards Twitter MxM MxM library to capture data at application Age Themes MxM is a group Postcode Posterous that has it’s own content stream Eventvine Opportunity Add hours to Awards John Library form People can Other applications entities Twitter opportunity A Doe appear in di erent hubs A question? Guest Twitter B question? Library form B Key metrics MxM C question? Posterous Themes D question? James MxM Posterous MxM Justin MxM MxM Simon Blogs Blogs Themes Themes Full profile Tim MxM CSV for Full monitoring and Name Twitter MxM Twitter Blogs Data can be used by Themes integration reporting Twitter Age MxM other organisations into other Blogs A question for further systems applications B question C question D question v
  • 30. We build models Admin can create other Edit profile admin users Hubs Programme starts School sta Student sign up Awards Not about people more about content hubs for people and groups Profile Certificate Grant award process bandwidth Student signs Service, activity or School adviser Student can My activity Tokens valid for up securely access profile develops school School issues xx no. of days vinspired - Form library activity from anywhere Awards Student is Student can Walled garden tokens to Login All school notified of Award choose who Validation Schools adviser students profiles created Create school History eligibility for application validates queue engagement in system admins award award Audit existing Posterous profile volunteering Student Profile Validator Basic ‘discovers’ local details opportunities Validator asks a user to add more evidence etc User applies, records in their Organisations use form Name hours and gets profile awards Referee Twitter MxM MxM library to capture data at application Age Students can get new tokens incase of issues Themes MxM is a group Postcode Posterous Student Student adds that has it’s own Eventvine School adviser creates existing evidence content stream school opportunities School advisers work Opportunity Add hours to User created content against opportunities with schools to develop Awards John opportunity flows back into Library form Other applications entities programme opportunity page People can Twitter Referee A Doe vadminappear in can mark opportunities as ‘Best di erent hubs Practice’ A question? Guest Twitter School adviser B question? Volunteering In school school sta Best practice Opportunity logs time in templates creation bulk against students Library form Student New searches and B community Key metrics takes part in opportunities Student logs opportunities time against MxM COpportunities question? Existing opportunities suitable for Posterous Themes 14-16 from D question? community James vinspired opportunities MxM Posterous MxM Justin MxM Develop MxM Simon Blogs16 Publish 14 - Blogs Opportunities Themes Opportunities Themes Full profile Tim service map Students cannot Name MxM MxM CSV for Full monitoring and find suitable opps Twitter Twitter Blogs Data can be used by Themes integration reporting Twitter Age Students search for MxM other organisations into other new opps Version 02 | 14 April 2010 Blogs A question for further systems applications B question C question D question v
  • 36. We use sketches to develop content
  • 38. Through to the end product
  • 39. We take visual notes to practise visual thinking Image by Sunni Brown, http://sunnibrown.com
  • 40. We take visual notes to practise visual thinking
  • 41. We take visual notes to practise visual thinking
  • 42. We let our personalities shine through

Notes de l'éditeur