2. • Private Labels are brands owned by the
retailers themselves.
• They are often referred to as store brands or
own labels
• Effect of Private label due to rapid expansion
of retail chains in India
• perception of the consumer towards the store
brand is one of value for money.
• Private label is push strategy.

3. Private Labels of Future Group(Big
Bazaar):
• Apparels: John Miller, Bare, DJ&C, Indigo
Nation, RIG etc
• FMCG: Tasty Treat, Fresh n Pure
• General merchandise: Dream-line
• Consumer durables & electronics: Sensei and
Koryo