6. SRENGTH
ONE OF THE BEACH SIDE RESTURANT
HIGH QUALITY AL LOW COST
FAST DELIVEERY SERVICE
HIGH CUSTOMER FAC ILITIES LIKE WIRELESS INTERNET
WEAKNESS
INEXPERIENCES MANAGEMENT
POOR HUMAN RESOURECE
LESS PROMOTIONAL ACTIVITIES
7. OPPORTUNITIES
CHANGING CULTURE
EMERGING OUT FEEDING CULTURE
LICENCING
SERVE TO BANK, SHOP, ETC.
THREATS
HIGH COMPETITION
POLITICAL INSTABILITY
POSSIBILITY TO NEW ENTRANCE
THREATS FROM NARAYANI RIVER
8. CORPORATE
it can be used to maximize the profit through
delivering the customer centric service and
ultimately achieve the larger pie of market.
9. strengthen the relationship with the postilions
remember the postilion when they want to
spend their leisure time
the target market reached as fully as possible
being a new restaurant in the market a prime
objective is to provide greater customer value
target market more excited about the opening
of postilion
it motivates the consumer to visit our
restaurant one time
10. Postilion will offer cultural food and high
quality food and international type’s food.
Our waiters will be Nepalese and in
Nepalese dress.
Our kitchen wares are also branded. Our
delivery system is different from other.
High quality glass made aquarium is used
as desk in bar.
Every food item is served with organic
green salad.
A typical Nepalese cultural show will be
performed in every weekend
11. SALES PROMOTION
ADVERTISING
PUBLIC RELATION
DIRECT MAIL
DISCOUNT
12. SALES PROMOTION
PERSONAL SELLING
ADVERTISING
CREATIVE STRATEGY
PRESS RELEASE
DIRECT MAIL
SOCIAL WORK