Social Media Basics
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Social Media Basics
- 2. Why? 4 questions you need to ask Makes sense? How? Who?
- 3. Why are people coming to your site? Page visits interaction Search Terms Birth of a Consumer Anatomy of a Users
- 4. Why are people coming to your site? How many people are coming? What search terms are they using? Are they landing on correct pages? Are they actually finding value? Why?
- 9. How people are coming? Traffic sources Type of devices How?
- 15. Who is coming to your site? Demographics of audience Location Age group Who?
- 21. Makes sense?
- 22. Share of voice More Info