It is an idea that was in mind from long, but now i want to build around it. I request you all to share your feedback on it. You can also drop me an email at: khanduja.madhuri@gmail.com

1. Social Networking Game

2.  2011 will be remembered as the year that Zynga filed
for its IPO . Zynga plans to raise up to $2 billion to
fund its continued global expansion
 Social Gaming Will Be A $5 Billion Market By 2015

3. Some facts about the Demographics
Gigaom, one of the most popular tech blog
quoted,
‘Research done in United States and the United
Kingdom, shows that the average player of these
online social games is a 43-year-old woman.
Social gaming seems to appeal to a much older
demographic than traditional video games
The PopCap study showed that 55 percent of all
social gamers in the U.S. are women, as are
almost 60 percent of those in the UK.

4. According to the survey, women make up the majority
of avid social gamers, with 38 percent of female social
gamers saying they play social games several times a
day, vs. just 29 percent of males. Women are also more
likely to play social games with their real-world friends
than men are (68 percent vs. 56 percent) and are nearly
twice as likely as men to play social games with
relatives (46 percent vs. 29 percent). The vast majority
(95 percent) of social gamers play multiple times per
week, and nearly two-thirds play at least once a day.
With more than 80 percent of social gamers stating
that playing social games strengthens their
relationship with friends, family and colleagues,
social gaming reinforces the core appeal of social
networks.”

5.  Choose a topic people can relate to
 It should be backed by the common
knowledge
 Less or no violence
 You are incentivized every time you play
 Encourage sharing
 Social Networking
 Virtual Delight – great effects, visuals
 Viral ling
Reference: http://www.slideshare.net/amittmahajan/building-
big-social-games

6. Game Concept

7. Start Game
Step 1
Its my Anniversary tomorrow, let
me surprise him.
What should I do?
Step 2
Let me search on Internet
“It says, way to man’s heart is through his stomach”
Wondering!!, My mum also said so…
Let me surprise him by cooking his fav dish

8. Step 3
Wondering, what to cook.
What does he like,
Paneer Masala
Step 4
Aha! I decided to cook, Paneer Masala
Step 5 Seach Recipes
Developer Note: These recipes will be
mapped to some of the great recipe sites
. And Human playing this game should
be able to search it . The Algorithm of
cooking and taste will be based on these
recipes.

9. Recipe Displayed - 1
Ingredients
3 big tomatoes - pureed
250 gms paneer - cubed
2 big onions
1 bay leaf
2 cloves
1 tbsp ginger-garlic paste
1 tsp red chilli powder
3 tbsps cashewnut paste
1/2 tsp turmeric powder
1 tsp dhania powder (dry coriander powder)
1/2 tsp kasuri methi (dry fenugreek leaves)
1 tsp tandoori masala (optional for color)
2 tsp garam masala powder
salt and lemon juice - to taste
3 tbsp butter
3 tbsp fresh cream
fresh coriander - chopped for garnish
Developer Note: 40% of the ingredients
should be in the kitchen.

10. Recipe Displayed - 2
Skin the onions and blanch them in hot water for 3 mins, then
ouree them to form a paste. Do the same with tomaotes, unless
you are using tomato puree directly.
Take 1 tbsp of ghee, heat in a pan for 2 mins, the saute the paneer
cubes in it till golden brown; Now take 1 cup hot water, add a
pinch of salt and turmeric powder to it and immerse the paneer
cubes in it for 10-12 mins. Then remove the pieces, drain them on a
tissue paper and keep aside.
Heat 2 tbsp of butter in a pan, add the bay leaf and the cloves,
then add the onion paste and saute till light-brown. Add ginger-
garlic paste. Saute for 3 minutes. Add chilli powder, followed by
the cashew paste and fry for 5 mins.
Add tomato puree, crushed kasuri methi,coriander powder,
turmeric powder, garam masala and salt. Stir and let it simmer for
some time.
Add the paneer cubes and simmer for 4-5 minutes. Add a small
cup of water and let it cook on medium heat till you get the
desired curry consistency. Remove from fire, stir in remaining
butter and fresh cream.
Garnish with coriander leaves. Serve the Paneer Butter
Masala with any bread of your choice, pulao or simply jeera rice.

11. Step 6
Let me visit my kitchen and check what all I have
Checking for Ingredients'
Developer Note: Ingredient list should
appear one by one. In kitchen.
Checking for Onions Yay! Found

12. Checking for Paneer not there
Ginger – Garlic paste Is it there ! YIPEE
Step 7
After checking all the ingredients , I have prepared the list of
things that are not there.
Paneer - $15 Buy from Market
Tomato - $5
Fresh Cream – $1 Ask from your neighbor
Butter - $2
Lemon Juice - $1 Harvest from Farmville
Invite Friends
Send Gift to friends
Earn the money
Developer Note: with every invite sent, some
points should be allotted to the user. Similarly for
the gifts.

13. Buy from Market
Your existing balance is $5
Tomato Buy
Buy
Cream
Buy
Lemon Juice
Buy
Butter
Short of money.
Paneer
Buy from Market
Your existing balance is $0
Tomato Bought
Short of money
Cream
Short of money
Buy
Lemon Juice
Short of money
Buy
Butter
Short of money.
Paneer

14. Ask from your Neighbor
I want to surprise my husband by cooking Paneer Butter
Masala, but running short of following items. Can you
Help?
Cream
Lemon Juice
Paneer
Butter
Selected friends
Madhuri
Khandua
Send to the Selected friends
Publish on the wall Send by Mail
Developer Note: These actions will be Facebook
actions that appears after you send request to
your friend

15. Harvest from Farmville
Claim your Crop from Farmville
A cross-functional capability to be developed for claiming
crops from Farmville. Like
Visit Farmville – Harvest your crop and transfer it your
kitchen.
Transfer your coins from Farmville.
Invite friends

16. Send gifts to your friends
200 Coins Send to friends
Tomatoes Send to friends
Jeera Send to friends
Kitchen Masalas Pack Send to friends
Onion Send to friends
Chopper Send to friends
Kadai Send to friends
Cooker Send to friends
Cutter Send to friends
Denotes drop down with option: Send
only to , Select friends to send, Send By
email

17. Earn Money
Want Earn Money
Wash your Neighbors Clothes and earn $ 20
Take Me there Not Interested Next please
Want Earn Money
Dirty Utensils laying in your Kitchen. Clean them to earn $15
Take Me there Not Interested Next please

18. Cleaning Utensils
Oh My God !!!
Wash them carefully, it should not break
Congratulations!! You have earned $15.

19. Step 8
Finally , I have bought all the Ingredients. Let me start cooking
Developer Note: With every step the mthod of
cooking should be displayed.
Like Step 1: Chop the onions
Step 2: Heat the oil in the pan
Step 3: Add cinnamon in the oil

20. Developer Note
• The food should be cooked like the way it is in the Kitchen.
•With every step the method with useful tip should be
displayed
•The food merits should be decided on the basis of Recipe and
Algorithm for the same needs to be created. For eg: If the
recipe suggests 2 spoon of Lemon juice and user puts 3 spoon,
then the food should not be delicious.
•Badges for the food cooked to be awarded like, Awesome,
Delicious, good. Ok, Tasteless, Need to practice more etc.
•In case a user wants to create a recipe of its own then allow
them to add steps and publish it on the recipe market for other
users to search and review it.
•The concept is not just limited to husband wife cooking, it
should for any one, Sisters, Mother in- law and daughter in law,
husband for wife.
• With every awesome dish a user cooks, a badge will be
awarded: Learner, Almost Cook, Cook, Assistant Chef, Almost
Chef etc.
• After the food is cooked, a capability to download recipe can
be given to a user for trying it.
•Last visual should be of the Husband tasting the food and
rewarding the Badge to the Wife.

21. Recipe
Kitchen

22. 1. http://www.informationweek.com/news/global-
cio/interviews/229402805
2. http://www.slideshare.net/amittmahajan/building
-big-social-games
3. http://www.slideshare.net/justinsmith/metrics-
for-social-games-by-david-king-and-siqi-
chen?src=related_normal&rel=2741524
4. http://www.businessinsider.com/chart-of-the-
day-social-gaming-will-be-a-5-billion-market-by-
2015-2012-2?nr_email_referer=1
5. http://gigaom.com/2010/02/17/average-social-
gamer-is-a-43-year-old-woman/