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A marketing management case study on Grove Fresh Ltd - Marketing Organic Juices
Road Map to GFL case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background of Grove fresh Ltd (GFL) ----------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Turnover of Grove Fresh Ltd. -------------------------------------------------------------
Marketing Grove Fresh ----------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
250ml 500ml 1litre 2litre 3litre Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Orange Grove Juice of Mandarin Grove Juice of Mandarin Grove Juice of Orange Pulp Free Grove Juice of Mandarin & Mango Grove Juice of Mandarin & Mango Grove Juice of Mandarin Grove Juice of the Tropics Grove Juice of Ruby Red Grapefruit Grove Juice of Mandarin & Mango Product categories:
Pricing ---------------------------------------------------------------- ,[object Object],[object Object],Sr. No. Brand Price of 1 liter 1. Luscombe Devon £ 3.80 2. Sainsbury Pure ,[object Object],3. Duchy Originals Refresher £ 2.60 4. Tesco Pure 99 pence
[object Object],[object Object],[object Object],[object Object],[object Object]
Advertisement ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],Year Volume Growth % Revenue Growth % 1999 224 175 2000 47 35 2001 15 13 2002 8 7 2003 5 5 2004 5 5
Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object]
4Ps ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
---------------------------------------------------------------- Political Analysis ,[object Object],[object Object],[object Object],PEST Analysis
Economical Analysis ,[object Object],[object Object],[object Object],[object Object]
Technological Analysis ,[object Object],[object Object],[object Object]
SWOT ANALYSIS ---------------------------------------------------------------- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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