12. Slide 12
MKT 59552014 KEY DYNAMICS
Big Data ROI
Analytics
Infobesity
Content Curation
Micro-Content
Social Pay-for-
Play
Real-Time
Marketing
Mobile
Friendliness
Context
Marketing
Social Business
Platform Specific
Content
17. Slide 17
MKT 5955CONCLUSION
• 2014 Will Be About Content Context Marketing
• Measurable, well-targeted marketing efforts
• Micro-content, real-time and mobile friendly
• Visual oriented
• Brands Will Qualify Their Investments
• Pay-to-Play
• Storytelling
• Subscription-based
• Social ROI