2. trans·for·ma·tion
-noun"
"
A change or alteration, "
especially a radical one."
2! SOURCE: WORLD ENGLISH DICTIONARY!
3. “ …the Internet has turned what used
to be a controlled, one-way
message into "
a real-time dialogue
with millions. !
DANIELLE SACKS!
THE FUTURE OF ADVERTISING!
FAST COMPANY, NOVEMBER 17, 2010!
3!
4. The average US Internet user"
2,750!
views"
web pages per month.
7! SOURCE: THE NIELSEN COMPANY, JANUARY 2011
5. 1/3
of US consumers spend "
three or more hours !
online every day.!
8! SOURCE: THE MEDIA AUDIT, OCTOBER 2010
6. Your customers are relying more & more on
social. 9 out of 10!
9 out of 10 Internet users visited "
a social networking site each month in 2010.!
10! SOURCE: COMSCORE, FEBRUARY 2011
7. 64% "
of Facebook "
users have "
become “fans” "
of at least "
one company.!
16! SOURCE: EXACTTARGET, 2011
