Prepared for International Conference (focused on emarketing), Warsaw, April 2008.

2. What is it all about? 1. Word&Mind 2. About advertising 3. The meaning of webvertising 4. Pros and cons of webvertising 5. The Internet – the new, fast growing medium 6. Players on the arena 7. Terminology 8. Ad formats 9. The m easurement of the ef f ectiveness 10. Further materials 11. MOVIE SHOW

6. Targeting

7. Context ad

11. Annoying ad formats Can we really close this ad?

12. Is it a good or bad medium? YOU DECIDE! YOU CHOOSE!

14. Web 2.0 portals

19. More $$ on webvertising

22. Ad formats - text text formats graphic formats mixed mailing, newsletter, ePR, sponsored articles, spam, spambuzz, wordlayer, keyword advertising, GPT (Get Paid To read)‏

23. Ad formats - graphic text formats graphic formats mixed banner, billboard, rectangle, skyscraper, button, interstitial, expand or floating banner, link cursor, popup, pop-under, brandmark, toplayer, videostitial, videobanner

24. Ad formats - other text formats graphic formats mixed search engines result positioning, digg, viral marketing

25. Interesting examples of online advertising campaigns

26. „ Before you enter (wear condoms)” Arc Warsaw Campaign in polish search engine

27. „ HEIDIES 15 MB OF FAME ” FarFar „ Six video cameras, live 24 hours a day, 5 days in a row on www.diesel.com. Two gorgeous and crazy girls wanted to become famous. These two girls, The Heidies, steal the new and unreleased Diesel Intimate collection, kidnap a guy from Diesel, and lock themselves (and him) into a hotel room for five days. They want to show the world what they are doing! The Heidies interacted and chatted with their growing audience, uploading their shenanigans to the site as well as a chunk load of other popular sites.”

28. Great Pockets Website for Nokia

29. „ Squeeze” for Coca-Cola

30. „ See more side effects” for Reversa

31. „ See more side effects” banner for Reversa

32. „ See more side effects” banner for Reversa

34. Site traffic statistics

35. Blogger central tool The tool shows: - trends - tags - posts in blogs

36. Blogger central tool

39. Thank you! Magdalena Daniluk „ Word&Mind” Internet Advertising www.wordandmind.pl m.daniluk @ word and mind.pl