Internet Marketing Checklist for eCommerce Store Owners

Internet Marketing
Check list for
eCommerce Store
Owners
Website: www.krishinc.com Email: info@krishinc.com Phone::+1-(248)-275-1202

About Krish Inc.
Today, Krish Inc. stands out as a premier eCommerce consulting and
development agency that believes in excellence and total perfection. With
special interest in developing eCommerce stores for eCommerce retailers, we
develop SEO friendly stores that help online retailers brace up to the
competition and improve their profitability. We are
 A Full Service eCommerce Agency
 Magento Bronze Partner
 15 Magento Certified Developers
 Google Adwords Certified Partner
 ISO 9001:2008 for eCommerce

eCommerce Store & SEO
If you want to take your eCommerce business a step forward, then we suggest
that you go for SEO friendly stores. These stores help even a beginner to go a
long way and be an achiever. We also suggest that you include features that
make these stores search engine friendly, so that you obtain all the commercial
benefits of running an eCommerce business. Some of the benefits of SEO
friendly stores are provided as below:
 SEO friendly stores attract more traffic
 They consequently lead to higher sales
 These stores are highly cost effective in the long run
 Due to the SEO friendly nature, your store is ranked higher
 This consequently leads to more visibility of your brand
 Visitors thus become more aware of your store, which helps in repeat
visits

SEO Process
We are suggest a comprehensive service for eCommerce retailers who wish to
develop their SEO stores. This comprehensive service actually takes the
shape of a four fold process that take shape as below:
Stage 1: Category/Sub-category Naming
Stage 2: Store Design & Development
Stage 3: Launching A Store
Stage 4: On-going Monthly SEO Activities

Stage 1: Category/Sub-category Naming
 Categories & sub-categories pages’ name creation
We suggest that you provide us the names of the top categories and sub-categories if any. We will
finalize the names for category & sub-category pages for the same and define the category
structure & page names accordingly.

 Keywords research & analysis
We suggest keywords research & analysis for home page, category/sub- category pages. We
will send you keywords research report with our suggested keywords for optimization.
 Title & Meta tags optimization
 Custom Title & Meta: Title & Meta tags insertion for home page, category & sub-category
pages: We suggest writing unique Title & Meta tags for home page, category & sub-
category pages. These Title & Meta tags will be custom and keyword rich.
 Dynamic Meta insertion: We suggest developing a mechanism for unique & page specific
Title & Meta tags for products level pages.
 SEO friendly URLs: We suggest re-writing SEO friendly URLs for each product’s page.
Page name will be keyword rich and search engine index friendly.
 H1 tags insertion: We suggest designing a page layout such a way that each page will
have H1 tag. For category page, category name will become H1 tag and for product page,
product name will become H1 tag. We will try to keep H1 tag closest to beginning of the
Body tag so Google can read H1 tag early.

 Images optimization
We suggest keywords research & analysis for home page, category/sub- category pages. We
will send you keywords research report with our suggested keywords for optimization.
 Image file-name: We suggest that you give the image file name a product name, but not
like “image 1.jpg” or image 2.jpg”.
 ALT tags insertion: Google cannot read the images but read the ALT tags on images. We
suggest a mechanism that every image’s file name will become an ALT tag.
 Content development for category page:
Content is very important for search engine rankings and Google likes unique and keywords
rich content. We suggest that either you provide us the content approximate 100 to 125
words or we will write for you and publish on category/sub-category pages.
 404 page setup:
We suggest designing a custom 404 page for the pages those will not be existed. This page will
include a search box so users can browse any other similar product that will not be existed.

 Social media setup
 Blog setup: We suggest creating a blog section on your store. The blog URL will be like
www.your-store-name.com/blog. The blog will SEO friendly and will be in same theme like
your store.
 Facebook fan page design: We suggest creating an account on Facebook and design a
custom Facebook fan page. Also, we will put the link of Facebook on each page of your
store.
 Twitter page design: We suggest creating an account in Twitter & design custom Twitter
page. Also, we will put the link of Facebook on each page of your store.
 Facebook like button/share button: We sugget putting the Facebook like/share button on
each product page so users can share a link among their social network.
 Google Analytics code setup:
This is a free tool from Google to analyze the traffic and conversions. We suggest creating an
account in Google Analytics set the code on each page to analyze the traffic and setting up the
goals funnel as well conversion tracking.

Stage 3: Launching a Store
 Search engine sitemap creation (sitemap.xml):
This is very crucial part for any Ecommerce stores. We suggest including all pages and submitted in
search engines. We will create an account in Google Webmaster Tools and submit this site-map.
 Google products search listing (Google Base):
This is another free product from Google. This is a comparison shopping search for real buyers. We
suggest creating an account in Google Base, create a feeds and submit in Google Products
search.
 Press release submission:
After launching a new store, we suggest that we publish a press release on popular & free PR sites. If
you provide us the press release , we can publish or we will write the PR and we could publish
after your approval
 Claim popular social media properties:
We suggest claiming the store name in popular social media properties. We could create an account
so in future you may use for content marketing purpose. Few of them are, Hub Pages, Sqidoo
Lens, SlideShare.net, Digg, Stumbleupon, Wordpress and BlogSpot.

 Link popularity building/off-page SEO:
We suggest doing a one-way quality link building for targeting keywords and pages.
 Forum postings submission:
We could do forum postings submission in high PR and relevant forums. We suggest participating in
related threads and get 1 or 2 one-way links from each post as signature with keyword rich
anchor text.
 Social bookmarking submissions:
We suggest social bookmarking submissions for targeting pages major home page & category pages.
 Web directories submissions:
We suggest submitting home page in free web directories under the most suitable category.

 Web 2.0 pages creation:
We suggest creating accounts in high PR & popular web 2.0 sites. We could write unique content
around 150 to 200 words and post on this web 2.0 sites. This could result in getting 1 or 2 one-
way links with keyword rich anchor text.
 Classified ad postings:
We suggest submitting products in popular & relevant classified ad sites.
 Google base listings:
Since Google base feeds expire every month, we suggest that we generate feeds and submit in
Google base regularly.
 Reports & deliverables:
We suggest keywords ranking report to measure the performance and detailed submission report.

Contact Us
Why not utilize our services to obtain an outstanding SEO store? Trust Krish
Inc to deliver what you really want and watch your e-business grow.
India Office:
402, Aarya Arcade,
Nr. Shree Krishna Center,
Mithakali Six Road, Navrangpura,
Ahmedabad, Gujarat
Sales: +1-(248)-275-1202,
+91 9825060038
Email : info@krishinc.com
US Office
28157 Dequindre Road,
Suite B Madison Heights, MI
48071
Phone : +1-( 248)-233-0628
Email: mike@krishinc.com

Internet Marketing Checklist for eCommerce Store Owners

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