3. Top 3 Mistakes when Using Social Media
1. Not posting well.
2. Only self promotion.
3. No engagement with fan base.
4. Three Secrets to Social Media
1. Post Interesting Content
2. Engage with Fans/Followers
3. Use as Customer Service Tool
5. facebook
Post Interesting Content
Post content your customers/followers are interested in.
Business offerings
Articles
Call to action
Special events
Motivational content
Types of content
Video
Images
Text/Links
10. facebook
Facebook Advertising
Cost Per Click (CPC)
Shows up on the right side bar
Can target audience through location, age, interests, connections
Types of Advertisements
Ads
Sponsored Stories
12. twitter
Post Content
Only 140 characters
Hashtags
Engage with Followers
Comment
RT
Shorten URL's – bitly.com, hootsuite
Use as Customer Service Tool
Customers express service issues.
Set up separate account for service announcements.
Mobile companies - Tweet location of services.
14. LinkedIn
LinkedIn – social platform to organize, connect and grow your
professional network.
1st 2nd
You Degree Degree
15. LinkedIn
Ways to Use LinkedIn for Business
Personal Page
Connect and grow your network through personal connections.
• Profile is online resume
• Add a photo of yourself
• Endorsements
• Increase your network through connection invitations
16. LinkedIn
Business Page
Highlight service,
product offerings
Follow button
Add content
Link to your website
Add top image
Add your logo.
17. LinkedIn
Groups
Engage in conversations
with group participants, find
new contacts and grow
network.
Establish yourself,
your company as a
leader and expert in
your field.
Add articles
Search members for
connections.
18. LinkedIn
LinkedIn ads
Pay per Click (PPC or CPC)
New program
Select target audience
Ads show up on profile pages, business
pages, home page, inbox, groups and
search result pages.
Closely monitor and adjust ads based ad
statistics.
19. LinkedIn
1990 Linked in Today's LinkedIn
Add link to email signature
Create a custom LinkedIn URL
What you add and post is a reflection of you and your business.
21. Pinterest
Pin Content
• Create “boards” and add images, video
• Add text to your images
Use hashtags
Connect your facebook and twitter accounts
Add content promoting your services and products
Add other content as well; pinterest frowns on only posting your own self
promotion content exclusively.
22. Pinterest
Engage with Followers
Repin content you see that is interesting.
Create community/group boards, invite others to pin.
Comment on other pins.
“Like” other pins.
27. Other Social Media
Instagram
Flickr
Tumblr
Youtube
MySpace
Slideshare
Tout
Digg
Google Plus
Reddit
Foursquare
Meetup
Blogs
Any site where people
can comment/share
28. Social Media Universe is Vast
Keep it simple, start with one or two; engage, create community
and do it well before moving on to other platforms.