Keynote at the DirectSmile User Conference 27th of August 2014 in Berlin.

1. Magnus Kristiansen
Inpublish AS

2. @AndrewMagnus
Why
do
we
need
to
focus
on
digital
marke&ng?
Magnus
Kris+ansen
Adver&sing
manager
Inpublish
AS
www.facebook.com/magnus.kris&ansen
@AndrewMagnus
www.linkedin.com/in/magnuskris&ansen

3. 1. Trends
2. Digital
channels
3. Promo
sites
4. Facebook
5. TwiKer
@AndrewMagnus

4. @AndrewMagnus

5. @AndrewMagnus

6. The
90s
We
”surf”
the
internet
The
2000s
@AndrewMagnus
We
search
for
informa&on

7. The
2010s
The
first
trend:
@AndrewMagnus
We
communicate
with
each
other

8. The
second
trend:
@AndrewMagnus
Faster
development
than
before
How
quickly
these
media
reached
50
million
users
Radio
–
38
years
TV
–
13
years
Internet
–
4
years
Ipod
–
3
years
Facebook
-­‐
200
million
users
in
9
months!!

9. @AndrewMagnus
• Many
of
us
interact
with
blogs
on
a
daily
basis
in
one
way
or
another
• Blogs
have
become
a
big
part
of
the
online
experience
• 33.9
million
new
blogs
being
created
every
month

10. The
third
trend:
@AndrewMagnus
Storytelling
–
content
is
important!

11. The
fourth
trend:
Second
screen
service
@AndrewMagnus

12. @AndrewMagnus
The
fi:h
trend:
Mobile
–
short,
quick
and
engaging
messages

13. @AndrewMagnus
Which
marke+ng
channels
will
be
important
in
the
future?

14. @AndrewMagnus
Communication with digital channels

15. @AndrewMagnus
Promo site – sales and floortraffic

16. @AndrewMagnus
Promo site – B2B

17. @AndrewMagnus
Blog – content marketing

18. @AndrewMagnus

27. @AndrewMagnus

29. @AndrewMagnus
COMMITMENT
• Personal commitment – find those truly passionate about the use of new media
• Organizational commitment – create a strategy for the use of new media

30. @AndrewMagnus

31. •
Facebook
has
over
1
200
000
000
ac&ve
users
worldwide
•
80%
want
to
like
their
favorite
brands
and
companies
on
Facebook
•
23%
checking
Facebook
more
than
5
&mes
a
day
•
Unique
adver&sing
opportuni&es
and
segmenta&on
tools
•
Streamlined
tools
for
analysis
and
measurement
•
IMPORTANT!
Develop
a
strategy!
@AndrewMagnus

32. @AndrewMagnus
Facebook strategic planning
STRATEGIES
1. Design and involvement
2. Content
3. Handling
4. Marketing
5. Analysis
6. Progress

33. @AndrewMagnus

34. @AndrewMagnus

35. @AndrewMagnus
Nostalgia
Elegance
Customer
contribute

36. @AndrewMagnus
Have
fun
Be
crea&ve
Show
the
stores

37. @AndrewMagnus
Emo&ons

39. #
=
”subject
peg”
@AndrewMagnus

40. #2014DSUC
@AndrewMagnus

41. @AndrewMagnus

42. @AndrewMagnus

43. @AndrewMagnus

44. @AndrewMagnus

45. @AndrewMagnus

46. @AndrewMagnus

47. @AndrewMagnus
Summary
1. It's
all
about
the
customer
2. Take
ownership
and
create
fantas&c
content
3. Communicate
with
your
customers–
listen
and
learn
4. Trial
and
error
5. Analysis
and
change

48. @AndrewMagnus
Thank
youJ
How
did
you
like
this
presenta&on?