2. Mag+ is the most flexible and efficient digital publishing
platform in the world. We enable publishers, businesses and
content owners of all types to design stunning digital content
and distribute it to apps on tablets and smartphones
worldwide.
What is Mag+?
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4. History of Mag+
2009
• Started four months of research
& testing
2010
• Launch Popular Science+
2011
• Became independent company,
active licensing platform
2012
• 1,000+ Apps w/offices in New
York, Stockholm, Bangkok, and
San Diego
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7. Content Consumption
1/2 of the UK owns a mobile
device & 1/4 of their internet time
is spent on a mobile device.
*IAB 2013
U.S. consumers spend on average 2
hours and 38 minutes per day on
smartphones and tablets - 80% of that
time is spent inside apps.
*Flurry Analytics 2013
Consumers launched,
on average, 7.9 apps
per day in 2012.
*Flurry Analytics 2013
18.67 Billion apps
were downloaded in
2012.
*Apple Insights
33 Million consumer-
owned tablets in
Western Europe in 2012
*Forrester Research
The Apple iPad is the dominant tablet in
Western Europe - 83% of Europeans that
have an iPhone AND a tablet, selected
an iPad tablet.
*Forrester Research 2013
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9. Content Consumption:
Tablets are Social Devices - 63% of tablet owners share their tablet
with their spouse, and 33% of tablet owners share the device with
their children.
*Forrester Research
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10. Content Consumption
Source:Apple, Mashable 2013
Cumulative number of apps downloaded from the Apple App Store from
June 2008 to January 2013 (in billions)
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16. Designing for the Infinite Canvas
Customized
content for
specific devices
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17. Source: PopularScience+
PopSci On The GO
• Audio app that showcases select
feature articles from the magazine
• Articles displayed for reading, and
read aloud by Editor-in-Chief
• iPhone only app - so readers can take
it on the go
• 10,000 downloads since launch in late
2012
• 25% of readers engage for 60+
minutes
Customized Content for
Specific Devices
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18. Customized Content for
Specific Devices
British Journal of Photography
iPhone App
• Long form content on a small
screen
• Weekly app that includes opening
article and in-depth feature with 10
large images and streamed video
• Offers live, updated news
• Takes advantage of retina screen for
images
• 20,000 downloads since September
2012 launch
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19. Customized Content for
Specific Devices
British Journal of Photography iPad App
• 16,000 subscribers
• 200,000 downloads (7,846 print readers)
• Phenomenal growth overseas with 2,000
downloads a day in the US alone
• Average session length is 5 minutes, but
over 10,000 sessions lasted longer than
10 minutes
• Live news function doubled the number of
iPad users to BJP - online
• Won ‘Best Use of Mobile’ award at
British Media Awards, April 2012
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21. New York Magazine
• Blending weekly magazine
content with daily website content
‘window shade’
• Keeps users coming back on a
daily basis
• Launched April 1, 2013
Keeping Readers Engaged
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22. Source: PopularScience+
August Home Publishing
• ‘Packet Publishing’ approach
• Demizine - short interactive magazine
published every two weeks (replacing
a print publication released every two
months)
• eNotes - free decorating tips,
delivered weekly, offered for free
before user must subscribe
• eBooks - series of theme-based
eBooks sold as singles
Keeping Readers Engaged
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23. Source: PopularScience+
Outside Magazine
• Monthly Digital Magazine
• Keeps readers coming back
with smaller, off-cycle SIP’s on
dedicated topics relevant to
audience
• Single Issue Publications
sent out in between monthly
magazine issues:
• Run for Your Life
• Have Dog, Will Adventure
Keeping Readers Engaged
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30. Redefining the Issue
Community Membership Model
• Premium Print Publication
• Dynamic HTML website
• Up-to-the-minute News
• Apps
• Utility to deliver more frequent
issues, and push alerts for
breaking news
• Digital Events and Webinars
Offer multiple
ways for
consumers to
connect with
your brand.
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31. Creative Packaging of Content
Pop Photo
• Bundle options
• Print + Tablet
• Print + Tablet + Web
• Purchase through website or Palm Coast
Data
Popular Science+
• Bundled advertising opportunities across
print, tablet and mobile
• $1.56 million net in iTunes, 1.6 million unique
downloads, 100,000 digital subscribers
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35. Opportunity Awaits
What does it take?
Innovative thinking is required
to be a pioneer
Explore, experiment and
set examples
Product is key
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