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Sales Promotion

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Mahek Dhoot
Mahek Dhoot
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Sales Promotion
Promotion mix
 
Sales promotion ,[object Object],[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Samples ,[object Object],[object Object],[object Object],[object Object],[object Object]
In store sampling ,[object Object]
Door to door sampling ,[object Object],[object Object]
Newspaper sampling ,[object Object]
On package sampling ,[object Object]
2. Premiums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In or on package premium ,[object Object]
Purchase privilege plan ,[object Object]
Re-usable container ,[object Object]
Additional weight or product ,[object Object]
Exchange offer ,[object Object]
3. Contest ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inviting slogans on a product ,[object Object],[object Object]
Suggesting a new name for the product ,[object Object]
Suggesting new usage for product ,[object Object]
Participating in a game for the product
4. Point of purchase display ,[object Object]
5.Coupons ,[object Object]
6.Refund ,[object Object]
7.Bonus packs ,[object Object]
8. Free trial ,[object Object]
9. Free training ,[object Object]
10.Trade fares & exhibitions ,[object Object]
11.Sponsoring games & teams ,[object Object]
12. After sales service ,[object Object]
13.Warranty & guarantee ,[object Object]
14. Frequency programs ,[object Object]
15.Event sponsorship ,[object Object],[object Object],[object Object],[object Object],[object Object]
16.Advertising specialty ,[object Object]
17.Honoring brilliant people ,[object Object]
18.Promoting through celebrities http://www.youtube.com/watch?v=jjt99iAUmjc
Advantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Sales Promotion