1. IMPACT OF SOCIAL MEDIA ON
TOURISM
PRESENTED BY
SACHIN ACHAR
MAHESH WADDE

2. INTRODUCTION
• Social media is the modern tool for
marketers
• internet, mobile technology and smart
phones
• Social media and internet have proved to
be the most powerful tool
• information can reach a large number of
people in a short time.

3. OBJECTIVE OF STUDY
• To know the influence of social
media on tourism
• To understand the decision of
marketing activity on the tourism
industry
• To understand the survey of various
journals and researcher toward the
tourism

4. WHY SOCIAL MEDIA IS USED IN TOURISM?
• Social Media’s is communication
methods which provide information to
marketer
• There are applications such as Trip
Advisor, Virtual Tourist or social
networking sites as Myspace, or
Facebook
• word of mouth is powerful, social media
have made even more powerful for
tourism.

5. KEY SOCIAL MEDIA PLATFORM
• Blogging
• Social networking
• Chat room
• Video or photo sharing

6. SOME SURVEY RESULTS
•
According to the report of CWP journal,
in 2012 travel and the related activities of
tourism
• According to Google survey
• TripAdvisor Global Report, 2013
• According to Travel Daily News 2012

7. INDIAN SCENARIO
• Andhra Pradesh has become the
top tourist destination in the
country
• ‘ Bid and Win’ Facebook contest
aimed at making Brand Goa
popular on social networking site,
• Twitter has been an aggressive
medium for Kashmir Tourism
• Kerala tourism monsoon campaign
in Facebook

8. ADVANTAGES
•
social media works in a real time situations.
• Where the social media covers a wide range of possibility and audiences
• Social media in tourism is a creative way to allow the people to give ideas
• Social media had become a great extent alternative to word-of-mouth
advertising

9. DISADVANTAGES
• Publishing obvious advertising copy is unacceptable in the social media world
• Every post on twitter is public and user has no control over what people say.
• Bad news go viral as easily as good news and can do unethical business
irreparable harm.
• Social media can be both an aid and a threat

10. CONCLUSION
• For successful business of tourism companies in the increasingly demanding
tourist market, it is necessary to consider new ways of promotional activities
and new forms of communication with the people