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Engineers' Role in Marketing and Service Industries

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Joe Christensen
Joe Christensen
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Managing Engineering and Technology Third Edition Babcock and Morse Engineers in Market and Service Activities Chapter 13
Advanced Organizer
Chapter Objectives ,[object Object],[object Object]
What is Marketing? ,[object Object]
Relationships ,[object Object],[object Object],[object Object]
Types of Industrial Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
After Sale Service ,[object Object]
Importance of a Satisfied Customer ,[object Object],[object Object]
Importance of a Satisfied Customer, cont. ,[object Object]
Importance of a Satisfied Customer, cont. ,[object Object],[object Object]
Technical Employment ,[object Object],[object Object]
Service Industry Examples ,[object Object],[object Object],[object Object],[object Object]

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