1. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
Unique 1: Hilton Garden Inn Home Page
Digital Concierge
HGI Logo
Global XA Header
Global XA - please refer to
site map for elements
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print
Share This
Global Element to share content on
pages but not part of navigation
Booking widget
- exposed widget
- needs to be collapsible
Billboard
- part branding. part messaging
- large image/video area for featured content
- includes headline and call to action
- can accommodate slideshow of features
Highlight for business traveler being ready for the big day success on the road
Offer Promo
Honors Promo
Brand Accomplishment tout - eg
JD Power
Sitemap-like Fat Footer - See Page 5
Global XA Footer
Page 1 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

2. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
Unique 2: Hampton Home Page
Digital Concierge
Hampton
Logo
Global XA Header
Global XA - please refer to
site map for elements
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print
Share This
Global Element to share content on
pages but not part of navigation
Booking widget
- exposed widget
- needs to be collapsible
Billboard
- part branding. part messaging
- large image/video area for featured content
- includes headline and call to action
- can accommodate slideshow of features
Bundle Area
Entry point to select business or
leisure
Offer Promo
Amenities Promo
100% Satisfaction Guarantee
Sitemap-like Fat Footer - See Page 5
Global XA Footer
Page 2 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

3. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
Unique 3: Homewood Home Page
Digital Concierge
Home2 Logo
Global XA Header
Global XA - please refer to
site map for elements
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print
Share This
Global Element to share content on
pages but not part of navigation
Booking widget
- exposed widget
- needs to be collapsible
Billboard
- part branding. part messaging
- large image/video area for featured content
- includes headline and call to action
- can accommodate slideshow of features
entry to demo or gallery
showcasing extended stay
Offer Promo
Honors Promo
Suite Start Hot Breakfast Promo
Sitemap-like Fat Footer - See Page 5
Global XA Footer
Page 3 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

4. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
Unique 4: Home2 Home Page
Digital Concierge
Home2 Logo
Global XA Header
Global XA - please refer to
site map for elements
Home
Brand Experience
Events & Meetings
Road Trip Planner
Billboard area (Could be dynamic/interactive/slideshow) speaking to brand
propositiion, eg:
- that Home2 is extended stay
- green initiatives
- syle is fun and flexible
- hotel features and amenities like spin cycle and social element
Developer Targeted Call Out 1
Developer Targeted Call Out 2
Offers
Print
Share This
Booking widget
- exposed widget
- needs to be collapsible
Global Element to share content on
pages but not part of navigation
Booking wdiget slightly
smaller since only two
properties. Also, as the
newest product, the site
needs to really sell what
Home2 is more than drive
booking.
Developer Targeted Call Out 3
Call out area targeting developers
- up to 3 call outs shown at a time
- with and without thumbnail
- headline, intro, link
- could also be an area with a link to
download PDF
Sitemap-like Fat Footer - See Page 5
Global XA Footer
Page 4 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

5. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
P1: Primary with Photo Gallery
Digital Concierge
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
Image Area
PAGE HEADER
Copy. May
include links.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a
diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Tab 1
Tab 2
Tab 3
Optional Promo
Offer
Tab 4
Photo Gallery
Sitemap-like Fat Footer
Global XA Footer
Page 5 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

6. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
P2: Primary with Interactive Demo
Digital Concierge
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
Image Area
PAGE HEADER
Copy. May
include links.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a
diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Optional Promo
Offer
Interactive Demo Sub Header
lorem ipsum dolor si volupat (one line intro)
lorem ipsum dolor si volupat (one line instructional copy)
icon
icon
icon
icon
Image with hot spot icons
icon
Tab 1
Tab 2
Tab 3
Tab 4
Sitemap-like Fat Footer
Global XA Footer
Page 6 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

7. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
P3: Primary 3
Digital Concierge
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
Image Area
PAGE HEADER
1 or 2
paragraphs
copy max
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a
diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a
diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit
amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque
alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Optional Promo
Offer
Optional Link
Optional Link
Number of
links TBD per
page as per
Content
Matrix.
Optional Link
Optional Link
Sitemap-like Fat Footer
Global XA Footer
Page 7 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

8. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
P4: Offers Listing Page for All Brands - Search Closed
Digital Concierge
Logo
Global XA Header
Have an indication that the user is in
the Offers section
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
OFFERS
Collasped
Boooking
Widget
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Search Offers
Filter Closed
Sorts the
shown list of
offers
Featured Offer 1
SEARCH OFFERS
Sort by: Default | Popularity | End Date
OFFER NAME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
See Details
Featured Offer 2
Book Now
OFFER NAME
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
See Details
Book Now
Paginaton at top and bottom of list.
Number of offers per page TBD
Sitemap-like Fat Footer
Global XA Footer
Page 8 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

9. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
S1: Secondary 1
Digital Concierge
Logo
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
PAGE HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
SUB-HEADER
Optional Promo Offer
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Medium-sized
image. Not
huge but
larger than a
thumbnail.
Optional text link
Optional Promo Offer
SUB-HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Content and amount of image/text
pairing for this page per brand TBD
as per Content Matrix. Page can
scroll -how much scrolling TBD.
Optional text link
Sitemap-like Fat Footer
Global XA Footer
Page 9 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

10. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
S2: Secondary 2
Digital Concierge
Logo
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
PAGE HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
- Bulleted list that can contain copy and/or text links
Optional Promo Offer
- Bulleted list that can contain copy and/or text links
- Bulleted list that can contain copy and/or text links
Large Image
- Bulleted list that can contain copy and/or text links
- Bulleted list that can contain copy and/or text links
- Bulleted list that can contain copy and/or text links
Optional Promo Offer
Sitemap-like Fat Footer
Global XA Footer
Page 10 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

11. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
S3: Secondary 3
Digital Concierge
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Image Area
PAGE HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada
eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada
eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada
eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada
eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et, sodales a diam. Quisque alesuada
eros porta arcu dignissim molestie dignissim augue tempor. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
Sitemap-like Fat Footer
Global XA Footer
Page 11 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential

12. Project Title early wireframes
Wireframes internal
purpose only
Dec 15, 2010
Wireframe:
S4: Secondary 4
Digital Concierge
Logo
Global XA Header
Home
Brand Experience
Events & Meetings
Road Trip Planner
Offers
Print Share This
Book Now
PAGE HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis, accumsan sed sollicitudin et,
sodales a diam. Quisque alesuada eros porta arcu dignissim molestie dignissim augue tempor.
SUB-HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Thumbnail
Optional Promo Offer
Optional text link
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Optional Promo Offer
Optional text link
SUB-HEADER
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc tortor felis,
accumsan sed sollicitudin et, sodales a diam. Quisque alesuada eros porta
arcu dignissim molestie dignissim augue tempor.
Content and amount of image/text
pairings (an number of pairings per
sub-header section) for this page
per brand TBD as per Content
Matrix. Page can scroll -how much
scrolling TBD.
Optional text link
Sitemap-like Fat Footer
Global XA Footer
Page 12 of 12
This diagram does not represent the final site structure, design or copy.
© 2010 Organic Inc.
Proprietary and Confidential