2. SEARCH
SUGGESTIONS TIMELINES
Custom Ad text for GOSF (Brand and Key categories) 7 Dec onwards
Festival day campaigns structure (Keywords/ adgroups/ campaigns - Ready by 7 Dec
will be shared by Google team)
Remarketing list for search ads Always on
Sitelinks for brand campaigns (to increase awareness) 7 Dec onwards
Efforts to ensure top of the page positions 12 Dec
3. DISPLAY
SUGGESTIONS TIMELINES
Custom Display Banners for GOSF 1 Dec onwards
Special offer for First Time Buyers (Promoted across Display ads and 1 Dec onwards
your Landing Page)
Contextual campaigns for the last one week (Google team can share 5 Dec onwards
GOSF themes)
Remarket to visitors coming from GOSF platform to your landing As soon you see traffic
page on landing page
Remarketing cookie within GOSF related banners 5 Dec onwards
Negative Remarketing for 7 days in advance (To acquire new Stop before 7 Dec, post
customers) that run campaign
across lists
Efforts to ensure presence across Top 100 Placements 10 Dec onwards
4. DISPLAY – BEST PRACTICES
- Attractive Display Ads
that highlight your
key/ best deals
- Attract traffic to your
Landing page and
website
- Create a Remarketing
List of all users
engaging with GOSF
related Display Ads
for future promotions/
Display blasts
(Amazon.com)
5. YOUTUBE
SUGGESTIONS TIMELINES
Pre-Rolls Reservation 7 Dec onwards
TrueView Campaigns 7 Dec onwards
FirstWatch Campaigns 7 Dec onwards
Banners on YouTube 7 Dec onwards
6. MOBILE & TABLETS
SUGGESTIONS TIMELINES
Click to call campaigns on Sale day (to assist first time buyers) 12 Dec
Specific HED campaigns for Tablets, iOS and Android 12 Dec
YouTube Mobile Roadblock (Reach your TG in a cost effective 5-12 Dec*
manner)
*Reservation required
7. SOCIAL
SUGGESTIONS TIMELINES
Twitter updates with GOSF Participation Announcement/ Details/ 1 Dec onwards
Landing Page Link (Twitter #Hashtag to be provided by Google Team)
Facebook and G+ updates with GOSF details/ product promotions and 1 Dec onwards
key deals
Promote PR obtained by Google for GOSF on your social platforms 1 Dec onwards
(Coverage links will be provided by Google team)
Posts on your website blogs 1 Dec onwards
Promoting your deals for the GOSF through your PR efforts (Helping 1 Dec onwards
reach out to more unique customers)
8. LOYALTY, CRM & AFFILIATE
SUGGESTIONS TIMELINES
Start promoting GOSF deals and promotions to your e-mail databases 1 Dec onwards
(Promote GOSF Deals linking to landing page)
GOSF CRM e-mailers should have tracking pixel to create a NA
Remarketing list for e-mail promotion on Sale day
Engage potential customers before actual Sale date through: 1 Dec onwards
a) Sign ups
b) Pre bookings
c) Gift cards
Encourage Affiliate Partners to promote GOSF specific deals for 1 4 Dec onwards
week preceding the festival
9. LANDING PAGE
SUGGESTIONS TIMELINES
GOSF Logo on the landing page 26th Nov onwards
Pre book option to capture traffic visiting prior to sale date 1 Dec onwards
Great Deals/ Offers on Landing Page to: 5 Dec onwards
a) Convert existing buyers
b) Attract first time visitors
Special vouchers/ discount coupons for First Time Buyers 5 Dec onwards
GOSF Logo on the homepage and all website pages (suggested) 7 Dec onwards
10. LANDING PAGE – BEST PRACTICES
- Highlighting festival
on landing page
- Option to add to
‘waitlist’ or ‘pre-book’
before Sale day
- Promote Key Deals
in case of multi-
category presence
